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Well, it is called Pixelotto and a) it is similar to milliondollarhomepage – you buy pixels for advertising and b) it is an equally ridiculous / vaguely charming idea. <img alt="Alex Tew launches" height="335" src="http://e-consultancy.lemonfoundation.com/screenshots/alex%20tew%20launched%20pixelotto.gif" width="400" /> No doubt it will gain masses of press coverage, starting here, which in turn will drive advertisers to buy pixels. Only this time around, Tew has doubled the price to $2 per pixel. Yet he’ll only make another million, since the Pixelotto does what it says on the tin… it is a lotto draw, with the jackpot funded by pixel ad revenue. How does it work? <ul> <li> Advertisers buy ads (minimum 10 x 10 px = $200). </li> <li> Visitors click on ads – maximum of ten clicks per day. </li> <li> Then, one month after Pixelotto sells all of its advertising it will choose one ad at random and select one of the people who clicked on it as the winner. </li> </ul> You have to love the get-out clause – in the event that this site fails to replicate the success of Tew’s first web venture, there is no prize draw and no millionaire winner! UPDATE: Actually that last point isn't correct - Alex has been in touch and says they'll hold the draw on 5 December 2007 in the event that it isn't sold out before then (same deal - 50% of whatever total revenue will be awarded). Alex also mentioned that it is on course to happen quicker than Million Dollar Homepage judging by the pre-orders... Do you think he’ll do it again?

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>Well, it is called Pixelotto and a) it is similar to milliondollarhomepage – you buy pixels for advertising and b) it is an equally ridiculous / vaguely charming idea. </Paragraph> <Paragraph Align="Center"> <Image Align="Middle" AlternateText="Alex Tew launches" Source="http://e-consultancy.lemonfoundation.com/screenshots/alex%20tew%20launched%20pixelotto.gif" Width="400" Height="335"> </Image> </Paragraph> <Paragraph>No doubt it will gain masses of press coverage, starting here, which in turn will drive advertisers to buy pixels. Only this time around, Tew has doubled the price to $2 per pixel. </Paragraph> <Paragraph>Yet he’ll only make another million, since the Pixelotto does what it says on the tin… it is a lotto draw, with the jackpot funded by pixel ad revenue.</Paragraph> <Paragraph> <Emphasis>How does it work? </Emphasis> </Paragraph> <List Type="Disc"> <ListItem> <Paragraph>Advertisers buy ads (minimum 10 x 10 px = $200). </Paragraph> </ListItem> <ListItem> <Paragraph>Visitors click on ads – maximum of ten clicks per day. </Paragraph> </ListItem> <ListItem> <Paragraph>Then, one month after Pixelotto sells all of its advertising it will choose one ad at random and select one of the people who clicked on it as the winner.</Paragraph> </ListItem> </List> <Paragraph>You have to love the get-out clause – in the event that this site fails to replicate the success of Tew’s first web venture, there is no prize draw and no millionaire winner! </Paragraph> <Paragraph> <Emphasis>UPDATE: </Emphasis>Actually that last point isn't correct - Alex has been in touch and says they'll hold the draw on 5 December 2007 in the event that it isn't sold out before then (same deal - 50% of whatever total revenue will be awarded).</Paragraph> <Paragraph>Alex also mentioned that it is on course to happen quicker than Million Dollar Homepage judging by the pre-orders...</Paragraph> <Paragraph> <Quote>Do you think he’ll do it again?</Quote> </Paragraph> </FormattedContent>

2006-12-01T18:34:00+00:00

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Keep an eye out for next week’s launch of <a href="http://www.pixelotto.com/">Pixelotto</a>, which is Alex ‘milliondollarhomepage’ Tew’s second internet venture. Tew famously <a href="http://www.milliondollarhomepage.com/">created a website where he sold 1m pixels at $1 a piece</a> to try to cover the costs of becoming a student. The site was a massive viral hit, with word of mouth and all kinds of press and TV appearances driving a sell-out within months. He therefore made his million dollars and promptly deferred university. Smart move. So what of his follow-up venture?

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Keep an eye out for next week’s launch of <Link URL="http://www.pixelotto.com/" Window="New">Pixelotto</Link>, which is Alex ‘milliondollarhomepage’ Tew’s second internet venture.</Emphasis> </Paragraph> <Paragraph>Tew famously <Link URL="http://www.milliondollarhomepage.com/" Window="New">created a website where he sold 1m pixels at $1 a piece</Link> to try to cover the costs of becoming a student. The site was a massive viral hit, with word of mouth and all kinds of press and TV appearances driving a sell-out within months. </Paragraph> <Paragraph>He therefore made his million dollars and promptly deferred university. Smart move. So what of his follow-up venture?</Paragraph> </FormattedContent>

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Econsultancy has published an <a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a>, based on a survey of advertisers and agencies. For more stats and charts, see also our <a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a>.

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Alex Tew launches Million Dollar Homepage 2 false

2006-12-01T18:34:00+00:00

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2009-04-28T22:39:21+01:00

2009-10-13T08:46:20+01:00

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