42244 0 3 econsultancy_xml <p>According to CEO Irfon Watkins:</p> <blockquote> <p> <em>"coull.tv addresses the next logical link in the video search chain. This is the first time that viewers are able to search video, and be directed to, specific objects within a video.”</em> </p> <p> <em>“Previously search would only uncover the complete video, leaving it to the viewer to search for the desired segment. Also, it adds a further layer of never-before-seen interactivity, with it being possible to click directly on objects of interest during video play.”</em> </p> </blockquote> <p>Central to the coull.tv search tool is the 'video activator' application, software that can be downloaded, allowing any user to make objects within a video interactive. Each interactive element can then be tagged with keywords or phrases, or linked to products on e-commerce sites. </p> <p>For instance, the Coull.tv version of the Kate Moss/Agent Provocateur ad allows you to click on lingerie worn in the clip and be forwarded to the AP site to purchase the item. </p> <p>This aspect will appeal to advertisers, as the method of advertising within the video eliminates the need for pre-roll and post-roll advertising, though any kind of advertising inserted into <a href="/blog/453-users-turned-off-by-in-stream-video-ads">online video could put off users. <br /></a><br />However, this new site isn't entirely unique, as both <a href="http://www.veotag.com/?action=home">Veotag</a> and <a href="http://www.motionbox.com/">Motionbox</a> allow ‘deep tagging’ and split the videos into searchable chunks. </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>According to CEO Irfon Watkins:</Paragraph> <Block> <Paragraph> <Quote>"coull.tv addresses the next logical link in the video search chain. This is the first time that viewers are able to search video, and be directed to, specific objects within a video.”</Quote> </Paragraph> <Paragraph> <Quote>“Previously search would only uncover the complete video, leaving it to the viewer to search for the desired segment. Also, it adds a further layer of never-before-seen interactivity, with it being possible to click directly on objects of interest during video play.”</Quote> </Paragraph> </Block> <Paragraph>Central to the coull.tv search tool is the 'video activator' application, software that can be downloaded, allowing any user to make objects within a video interactive. Each interactive element can then be tagged with keywords or phrases, or linked to products on e-commerce sites. </Paragraph> <Paragraph>For instance, the Coull.tv version of the Kate Moss/Agent Provocateur ad allows you to click on lingerie worn in the clip and be forwarded to the AP site to purchase the item. </Paragraph> <Paragraph>This aspect will appeal to advertisers, as the method of advertising within the video eliminates the need for pre-roll and post-roll advertising, though any kind of advertising inserted into <Link URL="/blog/453-users-turned-off-by-in-stream-video-ads" Window="New">online video could put off users. <LineBreak /></Link><LineBreak />However, this new site isn't entirely unique, as both <Link URL="http://www.veotag.com/?action=home" Window="New">Veotag</Link> and <Link URL="http://www.motionbox.com/" Window="New">Motionbox</Link> allow ‘deep tagging’ and split the videos into searchable chunks. </Paragraph> </FormattedContent> 2006-12-04T12:34:00+00:00 0 1 econsultancy_xml <p> <strong>A UK media company has launched what it calls the ‘first intelligent online video search site’.</strong> </p> <p> <a href="http://coull.tv/">Coull.tv</a> allows users to search for specific moments within videos,  click on and interact with moving objects while the video is playing, as well as adding tags and comments.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>A UK media company has launched what it calls the ‘first intelligent online video search site’.</Emphasis> </Paragraph> <Paragraph> <Link URL="http://coull.tv/" Window="New">Coull.tv</Link> allows users to search for specific moments within videos,  click on and interact with moving objects while the video is playing, as well as adding tags and comments.</Paragraph> </FormattedContent> false 598 <p>For stats relating to online video, see Econsultancy's <strong><a href="http://econsultancy.com/reports/technology-adoption-statistics">Technology Adoption Statistics Compendium</a></strong>.</p> <p>For stats relating to online video, see Econsultancy's <strong><a href="http://econsultancy.com/reports/technology-adoption-statistics">Technology Adoption Statistics Compendium</a></strong>.</p> 362279 Intelligent online video search site launched false 2006-12-05T10:04:00+00:00 intelligent-online-video-search-site-launched 2009-04-29T18:06:07+01:00 2009-10-13T08:46:33+01:00 146