ValueClick buys Shopping.net

Posted 04 December 2006 14:01pm by Richard Maven with 0 comments

Online marketing outfit ValueClick has bought UK-based shopping comparison network Shopping.net in a £6.7m deal.

The move follows ValueClick’s acquisition of comparison shopping site PriceRunner.com two years ago and will see Shopping.net positioned alongside ValueClick Europe’s other online marketing services.

Shopping.net owns and operates 27 websites, including www.classifieds.co.uk, mortgages.net and shopping.net, which provide comparison shopping, search and vertical market content to European online consumers.

It generates revenue through CPC advertising, and claims to attract more than 2m unique visitors a month.

Carl White, ValueClick Europe’s CEO, said: “This acquisition expands our online shopping destination site presence in the marketplace, and is another significant step in our European expansion. Shopping.net will complement our other businesses, including PriceRunner, Commission Junction and vcmedia.”

ValueClick expects Shopping.net to generate around $4m in revenue and $2m in adjusted-EBITDA for this calendar year.