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Two countries with strong public sector broadcasting, Sweden and Norway, are the only other nations to have their proportion of internet ad spend over 10% of total advertising revenue. Other predictions by Zenith include: <blockquote> • Global internet advertising expenditure will grow 28.2% in 2007, while expenditure in other media will grow by just 3.9%. • The internet’s share of total ad expenditure will increase from 5.8% in 2006 to 8.6% in 2009, and is headed for well over 10%. • The internet will overtake outdoor advertising this year and radio in 2009. </blockquote> Zenith predicts that there is still much room for growth, with increasing internet access. Penetration stands at around 70% more mature markets, but is only 17% worldwide. Even in mature markets, the US, Japan and the UK, there is still plenty of room for growth. While consumers in these three countries spent 21.9% of their media time on the internet, advertisers only spent 6.8% of their budgets online. Further Reading: <a href="http://econsultancy.com/reports/online-advertising-networks-a-buyer-s-guide-2005">Online Advertising Networks – A Buyer's Guide 2005</a>

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>Two countries with strong public sector broadcasting, Sweden and Norway, are the only other nations to have their proportion of internet ad spend over 10% of total advertising revenue. </Paragraph> <Paragraph>Other predictions by Zenith include: </Paragraph> <Block> <Paragraph> <Quote>• Global internet advertising expenditure will grow 28.2% in 2007, while expenditure in other media will grow by just 3.9%. </Quote> </Paragraph> <Paragraph> <Quote>• The internet’s share of total ad expenditure will increase from 5.8% in 2006 to 8.6% in 2009, and is headed for well over 10%.</Quote> </Paragraph> <Paragraph> <Quote>• The internet will overtake outdoor advertising this year and radio in 2009.</Quote> </Paragraph> </Block> <Paragraph>Zenith predicts that there is still much room for growth, with increasing internet access. Penetration stands at around 70% more mature markets, but is only 17% worldwide. </Paragraph> <Paragraph>Even in mature markets, the US, Japan and the UK, there is still plenty of room for growth. While consumers in these three countries spent 21.9% of their media time on the internet, advertisers only spent 6.8% of their budgets online. </Paragraph> <Paragraph> <Emphasis>Further Reading:</Emphasis> <LineBreak /> <Link URL="http://econsultancy.com/reports/online-advertising-networks-a-buyer-s-guide-2005" Window="New">Online Advertising Networks – A Buyer's Guide 2005</Link> <LineBreak /> </Paragraph> </FormattedContent>

2006-12-05T10:25:00+00:00

econsultancy_xml

The internet will account for a fifth of all UK advertising revenue by 2009, and will almost match the amount spent on TV advertising, according to figures from ZenithOptimedia. The group's <a href="http://www.zenithoptimedia.com/home/">Advertising Expenditure Forecast</a> reveals that the UK has the world’s highest proportion of online ad revenues, at 13.5%. This is attributed to the strength of the BBC.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>The internet will account for a fifth of all UK advertising revenue by 2009, and will almost match the amount spent on TV advertising, according to figures from ZenithOptimedia.</Emphasis> </Paragraph> <Paragraph>The group's <Link URL="http://www.zenithoptimedia.com/home/" Window="New">Advertising Expenditure Forecast</Link> reveals that the UK has the world’s highest proportion of online ad revenues, at 13.5%. This is attributed to the strength of the BBC.</Paragraph> </FormattedContent>

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Econsultancy has published an <a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a>, based on a survey of advertisers and agencies. For more stats and charts, see also our <a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a>.

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UK leads way in online advertising false

2006-12-05T12:22:00+00:00

uk-leads-way-in-online-advertising

2009-04-29T20:50:01+01:00

2009-10-13T08:46:35+01:00

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