42244 3 3 econsultancy_xml <p>Measurement of unique user figures is not without its problems, deletion of cookies for instance, but does at least give a truer measurement of a site’s audience size and reach. </p> <p>Following consultations, the Joint Industry Committee for Web Standards (<a href="http://www.jicwebs.org/">JICWEBS</a>) has passed a ruling, deciding that the unique user metric will now be the mandatory minimum metric to be certified by <a href="http://www.abce.org.uk/cgi-bin/gen5?runprog=abce/abce&amp;o=&amp;c=&amp;type=main">ABC Electronic</a>. We think this is a smart move.</p> <p>ABC MD Richard Foan believes that this will be a better method of comparing electronic and print media: </p> <blockquote> <p> <em>“In a time where more media buyers, owners and advertisers are considering the importance of cross-platform advertising opportunities, making Unique Users the mandatory minimum metric for ABC Electronic certification will prove to be a positive and valued move."  </em> </p> </blockquote> <p> <strong>Further Reading:<br /></strong> <a href="/blog/462-measuring-web-2-0-the-death-of-the-page-impression">Measuring Web 2.0 – The death of the page impression</a> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>Measurement of unique user figures is not without its problems, deletion of cookies for instance, but does at least give a truer measurement of a site’s audience size and reach. </Paragraph> <Paragraph>Following consultations, the Joint Industry Committee for Web Standards (<Link URL="http://www.jicwebs.org/" Window="New">JICWEBS</Link>) has passed a ruling, deciding that the unique user metric will now be the mandatory minimum metric to be certified by <Link URL="http://www.abce.org.uk/cgi-bin/gen5?runprog=abce/abce&amp;o=&amp;c=&amp;type=main" Window="New">ABC Electronic</Link>. We think this is a smart move.</Paragraph> <Paragraph>ABC MD Richard Foan believes that this will be a better method of comparing electronic and print media: </Paragraph> <Block> <Paragraph> <Quote>“In a time where more media buyers, owners and advertisers are considering the importance of cross-platform advertising opportunities, making Unique Users the mandatory minimum metric for ABC Electronic certification will prove to be a positive and valued move."  </Quote> </Paragraph> </Block> <Paragraph> <Emphasis>Further Reading:<LineBreak /></Emphasis> <Link URL="/blog/462-measuring-web-2-0-the-death-of-the-page-impression" Window="New">Measuring Web 2.0 – The death of the page impression</Link> </Paragraph> </FormattedContent> 2006-12-06T12:08:00+00:00 0 1 econsultancy_xml <p> <strong>From January 2007, unique users will replace page impressions as ABC Electronic's mandatory measurement metric, according to a new ruling from JICWEBS.</strong> </p> <p>Page impressions are easy to manipulate and don’t necessarily give a true idea of a site’s popularity. For example, figures can be manipulated by splitting content over several pages, forcing the visitor to read a number of pages per story. Some of the biggest online publishers do this. </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>From January 2007, unique users will replace page impressions as ABC Electronic's mandatory measurement metric, according to a new ruling from JICWEBS.</Emphasis> </Paragraph> <Paragraph>Page impressions are easy to manipulate and don’t necessarily give a true idea of a site’s popularity. For example, figures can be manipulated by splitting content over several pages, forcing the visitor to read a number of pages per story. Some of the biggest online publishers do this. </Paragraph> </FormattedContent> false 609 362305 Unique user metric replaces the page impression, says ABCe false 2006-12-06T13:49:00+00:00 unique-user-metric-replaces-the-page-impression-says-abce 2009-04-28T22:39:36+01:00 2009-04-28T22:39:36+01:00 1252