Reevoo seeks first round funding to expand

Posted 06 December 2006 17:58pm by Richard Maven with 2 comments

Social shopping start-up Reevoo  is in the process of securing Series-A funding to help it expand internationally and into new vertical sectors.

The London-based company, which provides ‘real-world’ reviews to technology etailers such as Comet and Jessops, has recruited First Capital to advise it on the new financing round.

It hopes to use the cash to launch equivalent services for DIY, baby goods and sports retailers, as well as to expand into Europe.

Richard Anson, CEO of Reevoo, told E-consultancy: “We are looking to grow very fast into a number of areas. We want to continue to develop our Reevoomark service for our retail partners, to take that into more verticals and ultimately across more geographies. We are looking to expand the team very rapidly in the New Year.”

As well as aiming to sign up more retail partners, the company also plans to develop its own site into more of a social shopping network by creating a Q&A platform for consumers to research products.

It is also planning to launch an SMS service to allow shoppers to receive advice on items in stores.

Watch out for the publication of the full interview with Richard in the coming days.