6683 0 3 econsultancy_xml <p>The move comes as GCap, the UK's largest commercial radio broadcaster, <a href="http://news.independent.co.uk/business/news/article2023866.ece">is looking to interactivity and social networking tools</a> to help it offset declining ad revenues and respond to the popularity of online radio outfits like <a href="http://www.last.fm">last.fm</a>. </p> <p>Xfm marketing director Richard Mintz said: <em>“Mi-Xfm represents the first phase of a significant and ongoing strategy to deliver personalised and interactive radio services across the GCap Media Network.”</em></p> <p>The Mi-Xfm player will launch on 15 December. </p> <p>Perhaps it would have been a smarter move to talk to the folks at last.fm, to tap into an existing music-based social network, rather than trying to compete with it?</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>The move comes as GCap, the UK's largest commercial radio broadcaster, <Link URL="http://news.independent.co.uk/business/news/article2023866.ece" Window="New">is looking to interactivity and social networking tools</Link> to help it offset declining ad revenues and respond to the popularity of online radio outfits like <Link URL="http://www.last.fm" Window="New">last.fm</Link>. </Paragraph> <Paragraph>Xfm marketing director Richard Mintz said: <Quote>“Mi-Xfm represents the first phase of a significant and ongoing strategy to deliver personalised and interactive radio services across the GCap Media Network.”</Quote></Paragraph> <Paragraph>The Mi-Xfm player will launch on 15 December. </Paragraph> <Paragraph>Perhaps it would have been a smarter move to talk to the folks at last.fm, to tap into an existing music-based social network, rather than trying to compete with it?</Paragraph> </FormattedContent> 2006-12-12T09:59:00+00:00 0 1 econsultancy_xml <p> <a href="http://www.gcapmedia.com/index.php?id=3"> <strong>GCap Media</strong> </a> <strong>-owned indie music station </strong> <a href="http://www.xfm.co.uk/"> <strong>XFM</strong> </a> <strong>is preparing to launch an interactive online radio player which will allow listeners to build personalised playlists from its music library.</strong> </p> <p>Mi-Xfm, as it is called, will feature four different music genres; Chill, Loud, X-list and Hits; and will be sponsored by Microsoft’s Xbox 360.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Link URL="http://www.gcapmedia.com/index.php?id=3" Window="New"> <Emphasis>GCap Media</Emphasis> </Link> <Emphasis>-owned indie music station </Emphasis> <Link URL="http://www.xfm.co.uk/" Window="New"> <Emphasis>XFM</Emphasis> </Link> <Emphasis>is preparing to launch an interactive online radio player which will allow listeners to build personalised playlists from its music library.</Emphasis> </Paragraph> <Paragraph>Mi-Xfm, as it is called, will feature four different music genres; Chill, Loud, X-list and Hits; and will be sponsored by Microsoft’s Xbox 360.</Paragraph> </FormattedContent> false 630 362344 XFM to launch personalised internet radio station false 2006-12-12T11:53:00+00:00 xfm-to-launch-personalised-internet-radio-station 2009-04-29T16:08:34+01:00 2009-04-29T16:08:34+01:00 622