7526 0 3 econsultancy_xml <p>T-shirt maker <a href="http://www.americanapparel.net/">American Apparel</a> opened an in-world virtual store this summer, before the alternate-reality world enjoyed a surge in popularity from a wave of newspaper and magazine features.</p> <p>Fisher also updated the conference audience with a range of statistics on business in Second Life:-<br /></p> <ul> <li>$7m is exchanged in trade by avatars every month </li> <li>The SL economy is worth $84m </li> <li>Not including land deals, there are $500,000 in monthly purchases </li> <li>There are over 7,000 businesses in-world</li> <li>The average revenue of the top 10 businesses is $25,000 </li> <li>The top 100 businesses gross $6,300 on average</li> </ul> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>T-shirt maker <Link URL="http://www.americanapparel.net/" Window="New">American Apparel</Link> opened an in-world virtual store this summer, before the alternate-reality world enjoyed a surge in popularity from a wave of newspaper and magazine features.</Paragraph> <Paragraph>Fisher also updated the conference audience with a range of statistics on business in Second Life:-<LineBreak /></Paragraph> <List Type="Disc"> <ListItem>$7m is exchanged in trade by avatars every month </ListItem> <ListItem>The SL economy is worth $84m </ListItem> <ListItem>Not including land deals, there are $500,000 in monthly purchases </ListItem> <ListItem>There are over 7,000 businesses in-world</ListItem> <ListItem>The average revenue of the top 10 businesses is $25,000 </ListItem> <ListItem>The top 100 businesses gross $6,300 on average</ListItem> </List> </FormattedContent> 2006-12-12T14:14:00+00:00 0 1 econsultancy_xml <strong>Despite a raft of headlines about its potential as a shopping environment in recent months, <a href="http://www.secondlife.com">Second Life</a> creator Linden Labs has conceded that few of its resident stores are yet making fortunes in the virtual world.</strong> <br /> <br /> <em>"Most of the brands that have come in have not created a strong enough presence to create a significant business for them at this moment in time,"</em> Linden Labs marketing director Glenn Fisher told the <a href="http://www.leweb3.com/">Le Web 3</a> conference in Paris this afternoon. <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Emphasis>Despite a raft of headlines about its potential as a shopping environment in recent months, <Link URL="http://www.secondlife.com" Window="New">Second Life</Link> creator Linden Labs has conceded that few of its resident stores are yet making fortunes in the virtual world.</Emphasis> <LineBreak /> <LineBreak /> <Quote>"Most of the brands that have come in have not created a strong enough presence to create a significant business for them at this moment in time,"</Quote> Linden Labs marketing director Glenn Fisher told the <Link URL="http://www.leweb3.com/" Window="New">Le Web 3</Link> conference in Paris this afternoon.</FormattedContent> false 640 362355 Le Web 3: Second Life firms 'not yet strong enough' false 2006-12-12T15:01:00+00:00 le-web-3-second-life-firms-not-yet-strong-enough 2009-04-28T22:40:06+01:00 2009-04-28T22:40:06+01:00 487