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econsultancy_xml

Launched in October, <a href="http://www.vox.com" title="Vox">Vox</a> is a mass-market blogging platform with media and social networking features. Trott acknowledged <a href="http://www.pewinternet.org/press_release.asp?r=130" title="a recent Pew Internet study">a recent Pew Internet study</a> which found 76% of bloggers do so to document their personal life for friends and family. She communicated Six Apart's seven points to bear in mind vis-a-vis personal blogging: <ol> <li> Design matters - people do not necessarily won't total control over templates, but they care a lot about look and feel. </li> <li>"There's no such thing as web service monogamy - customers use services from a range of competing service providers. </li> <li>"Prompts are good" - giving bloggers specific inspiration encourages them to write. </li> <li>"It's not just a woman thing" - 57% of Vox's uers are women versus 43% male. </li> <li>"Pictures over words" - people are actually more likely to post pictures, photos or art than they are words. For every post, an extra 5,000 photos. </li> <li>"Privacy is paramount" - seven out of 10 people say privacy is the most important thing to them, but only 20% of posts end up being private. </li> <li>"Personal blogging is good for all of us" - the next wave of bloggers is the mainstream group. To embrace them is to embrace blogging itself.</li> </ol>

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>Launched in October, <Link URL="http://www.vox.com" Title="Vox" Window="New">Vox</Link> is a mass-market blogging platform with media and social networking features.</Paragraph> <Paragraph>Trott acknowledged <Link URL="http://www.pewinternet.org/press_release.asp?r=130" Title="a recent Pew Internet study" Window="New">a recent Pew Internet study</Link> which found 76% of bloggers do so to document their personal life for friends and family.</Paragraph> <Paragraph>She communicated Six Apart's seven points to bear in mind vis-a-vis personal blogging:</Paragraph> <List Type="Numeric"> <ListItem> <Emphasis>Design matters</Emphasis> - people do not necessarily won't total control over templates, but they care a lot about look and feel. <LineBreak /><LineBreak /></ListItem> <ListItem>"There's <Emphasis>no such thing as web service monogamy</Emphasis> - customers use services from a range of competing service providers. <LineBreak /><LineBreak /></ListItem> <ListItem>"<Emphasis>Prompts are good</Emphasis>" - giving bloggers specific inspiration encourages them to write. <LineBreak /><LineBreak /></ListItem> <ListItem>"<Emphasis>It's not just a woman thing</Emphasis>" - 57% of Vox's uers are women versus 43% male. <LineBreak /><LineBreak /></ListItem> <ListItem>"<Emphasis>Pictures over words</Emphasis>" - people are actually more likely to post pictures, photos or art than they are words. For every post, an extra 5,000 photos. <LineBreak /><LineBreak /></ListItem> <ListItem>"<Emphasis>Privacy is paramount</Emphasis>" - seven out of 10 people say privacy is the most important thing to them, but only 20% of posts end up being private. <LineBreak /><LineBreak /></ListItem> <ListItem>"<Emphasis>Personal blogging is good</Emphasis> for all of us" - the next wave of bloggers is the mainstream group. To embrace them is to embrace blogging itself.</ListItem> </List> </FormattedContent>

2006-12-12T16:04:00+00:00

econsultancy_xml

One in 10 posts on new blogging service Vox are the result of prompts from owner Six Apart. Mena Trott, co-founder of the blogging software provider best known for Movable Type, told the Le Web 3 conference here in Paris that the new service's <a href="http://questions.vox.com/" title="Question of the Day">Question of the Day</a> feature encouraged users to write blog posts when their creativity was running on empty.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>One in 10 posts on new blogging service Vox are the result of prompts from owner Six Apart.</Emphasis> </Paragraph> <Paragraph>Mena Trott, co-founder of the blogging software provider best known for Movable Type, told the Le Web 3 conference here in Paris that the new service's <Link URL="http://questions.vox.com/" Title="Question of the Day" Window="New">Question of the Day</Link> feature encouraged users to write blog posts when their creativity was running on empty.</Paragraph> </FormattedContent>

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For background on online PR and social media more generally, It's worth reading our (free to registered users) <a href="http://econsultancy.com/reports/online-pr-and-social-media-trends-briefing">Social Media Trends Briefing</a> (June 2009). Econsultancy has also published <a href="http://econsultancy.com/reports/social-media-and-online-pr-digital-marketing-template-files">Social Media and Online PR Template Files</a>, which you can adapt and use for your own projects. For innovation in this space, download our <a href="http://econsultancy.com/reports/innovation-report">Innovation Report</a>.

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Le Web 3: Mainstream bloggers sometimes need prompting false

2006-12-12T16:44:00+00:00

le-web-3-mainstream-bloggers-sometimes-need-prompting

2009-04-30T04:55:36+01:00

2009-10-13T08:47:29+01:00

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