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  &lt;p&gt;A short message on the Boo.com site still says it is due to reappear in 2006. What odds a launch in 2007?&lt;/p&gt;
  &lt;p&gt;Boo was previously teed up for relaunch &lt;a href="http://www.theregister.co.uk/2006/01/24/boo_com/"&gt;before June&lt;/a&gt; last year, but both deadlines have gone by without any further news.&lt;/p&gt;
  &lt;p&gt;So who&#8217;s behind Boo.com MKII and what are their plans? Unfortunately, it&#8217;s difficult to say... talk about stealth startups. After its high-profile collapse in 2000,&#160;Boo was bought by US-based &lt;a href="http://www.fashionmall.com/"&gt;Fashionmall.com&lt;/a&gt;, a web company that in 2007 doesn&#8217;t seem to be in a very healthy state. Presumably Fashionmall has sold it on? The domain is now &lt;a href="http://www.networksolutions.com/whois/index.jsp"&gt;registered&lt;/a&gt;&#160;at an address in Dublin.&lt;/p&gt;
  &lt;p&gt;Anyhow, &lt;a href="http://www.timesonline.co.uk/article/0,,2095-2517484.html"&gt;interesting stuff&lt;/a&gt; is being done with Boo.com&#8217;s technology by Venda&#8217;s Dan Wagner, who we&#8217;ll be interviewing&#160;shortly about his US plans.&lt;/p&gt;
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  &lt;Paragraph&gt;A short message on the Boo.com site still says it is due to reappear in 2006. What odds a launch in 2007?&lt;/Paragraph&gt;
  &lt;Paragraph&gt;Boo was previously teed up for relaunch &lt;Link URL="http://www.theregister.co.uk/2006/01/24/boo_com/" Window="New"&gt;before June&lt;/Link&gt; last year, but both deadlines have gone by without any further news.&lt;/Paragraph&gt;
  &lt;Paragraph&gt;So who&#8217;s behind Boo.com MKII and what are their plans? Unfortunately, it&#8217;s difficult to say... talk about stealth startups. After its high-profile collapse in 2000,&#160;Boo was bought by US-based &lt;Link URL="http://www.fashionmall.com/" Window="New"&gt;Fashionmall.com&lt;/Link&gt;, a web company that in 2007 doesn&#8217;t seem to be in a very healthy state. Presumably Fashionmall has sold it on? The domain is now &lt;Link URL="http://www.networksolutions.com/whois/index.jsp" Window="New"&gt;registered&lt;/Link&gt;&#160;at an address in Dublin.&lt;/Paragraph&gt;
  &lt;Paragraph&gt;Anyhow, &lt;Link URL="http://www.timesonline.co.uk/article/0,,2095-2517484.html" Window="New"&gt;interesting stuff&lt;/Link&gt; is being done with Boo.com&#8217;s technology by Venda&#8217;s Dan Wagner, who we&#8217;ll be interviewing&#160;shortly about his US plans.&lt;/Paragraph&gt;
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  <created-at type="datetime">2007-01-02T09:57:00+00:00</created-at>
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  &lt;p&gt;
    &lt;strong&gt;Last year saw some glitz and glamour return to the industry (the &lt;/strong&gt;
    &lt;a href="/blog/212-not-a-bubble-reason-32-messing-about-on-boats"&gt;
      &lt;strong&gt;E-consultancy boat trip&lt;/strong&gt;
    &lt;/a&gt;
    &lt;strong&gt;, for example), but where was the much-anticipated re-launch of infamous etailer &lt;/strong&gt;
    &lt;a href="http://www.boo.com/"&gt;
      &lt;strong&gt;Boo.com&lt;/strong&gt;
    &lt;/a&gt;
    &lt;strong&gt;?&lt;/strong&gt;
  &lt;/p&gt;
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    &lt;Emphasis&gt;Last year saw some glitz and glamour return to the industry (the &lt;/Emphasis&gt;
    &lt;Link URL="/blog/212-not-a-bubble-reason-32-messing-about-on-boats" Window="New"&gt;
      &lt;Emphasis&gt;E-consultancy boat trip&lt;/Emphasis&gt;
    &lt;/Link&gt;
    &lt;Emphasis&gt;, for example), but where was the much-anticipated re-launch of infamous etailer &lt;/Emphasis&gt;
    &lt;Link URL="http://www.boo.com/" Window="New"&gt;
      &lt;Emphasis&gt;Boo.com&lt;/Emphasis&gt;
    &lt;/Link&gt;
    &lt;Emphasis&gt;?&lt;/Emphasis&gt;
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  <name>Boo.com fails to relaunch (again)</name>
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  <published-at type="datetime">2007-01-02T12:19:00+00:00</published-at>
  <slug>boo-com-fails-to-relaunch-again</slug>
  <tweetbacks-updated-at type="datetime">2009-04-28T22:40:38+01:00</tweetbacks-updated-at>
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  <updated-at type="datetime">2009-04-28T22:40:38+01:00</updated-at>
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