7526 0 3 econsultancy_xml <p>Van den Belt <a href="http://business.timesonline.co.uk/article/0,,9071-2528617,00.html" title="said">said</a> ITV was spending £20m on the launch, which will stream ITV1 live and will make 1,000 hours of archive programmes plus the last 30 days' transmissions freely available on-demand.</p> <p>The move could increase marketing opportunities for UK companies. The programming will include commercial breaks and the hope is that the service will drive up advertising revenues at the company, which had faltered in lieu of a heavyweight web strategy.</p> <p>Broadband television is finally set to take off in the UK this year with ITV's rivals also launching their own services.</p> <p>Channel 4 last month launched <a href="http://www.channel4.com/4od/index.html?hpos=4oD" title="4OD">4OD</a>, making all of its programmes available for catch-up for 99p.</p> <p>But ITV will likely get a headstart on the BBC. Although the announcement of its <a href="http://en.wikipedia.org/wiki/Intergrated_Media_Player" title="iPlayer">iPlayer</a>, a similar offering that instead distributes programming using peer-to-peer downloads, first came back in 2003, a third trial is now due and the service cannot launch until ratification by the new <a href="http://en.wikipedia.org/wiki/BBC_Trust" title="BBC Trust">BBC Trust</a>, which came into being this week.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>Van den Belt <Link URL="http://business.timesonline.co.uk/article/0,,9071-2528617,00.html" Title="said" Window="New">said</Link> ITV was spending £20m on the launch, which will stream ITV1 live and will make 1,000 hours of archive programmes plus the last 30 days' transmissions freely available on-demand.</Paragraph> <Paragraph>The move could increase marketing opportunities for UK companies. The programming will include commercial breaks and the hope is that the service will drive up advertising revenues at the company, which had faltered in lieu of a heavyweight web strategy.</Paragraph> <Paragraph>Broadband television is finally set to take off in the UK this year with ITV's rivals also launching their own services.</Paragraph> <Paragraph>Channel 4 last month launched <Link URL="http://www.channel4.com/4od/index.html?hpos=4oD" Title="4OD" Window="New">4OD</Link>, making all of its programmes available for catch-up for 99p.</Paragraph> <Paragraph>But ITV will likely get a headstart on the BBC. Although the announcement of its <Link URL="http://en.wikipedia.org/wiki/Intergrated_Media_Player" Title="iPlayer" Window="New">iPlayer</Link>, a similar offering that instead distributes programming using peer-to-peer downloads, first came back in 2003, a third trial is now due and the service cannot launch until ratification by the new <Link URL="http://en.wikipedia.org/wiki/BBC_Trust" Title="BBC Trust" Window="New">BBC Trust</Link>, which came into being this week.</Paragraph> </FormattedContent> 2007-01-03T10:08:00+00:00 0 1 econsultancy_xml <strong> <a href="http://www.itv.com">ITV</a> aims to launch the UK's first mass-market free broadband TV portal before the end of March, beating rival <a href="http://www.bbc.co.uk">BBC</a> in the internet television race.</strong> <br /> <br />Britain's biggest commercial broadcaster today announced it has hired a new broadband managing director in Annelies van den Belt, who previously led a digital convergence strategy as the Telegraph's new media director and took the paper to a new multimedia headquarters. <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Emphasis> <Link URL="http://www.itv.com" Window="New">ITV</Link> aims to launch the UK's first mass-market free broadband TV portal before the end of March, beating rival <Link URL="http://www.bbc.co.uk" Window="New">BBC</Link> in the internet television race.</Emphasis> <LineBreak /> <LineBreak />Britain's biggest commercial broadcaster today announced it has hired a new broadband managing director in Annelies van den Belt, who previously led a digital convergence strategy as the Telegraph's new media director and took the paper to a new multimedia headquarters.</FormattedContent> false 672 <p>Econsultancy's <strong><a href="http://econsultancy.com/reports/internet-statistics-compendium">Internet Statistics Compendium</a></strong> is a comprehensive compilation of web-related statistics and online market research with data, facts, charts and figures. A great time-saver when preparing for presentations and pitches.</p> <p>Econsultancy's <strong><a href="http://econsultancy.com/reports/internet-statistics-compendium">Internet Statistics Compendium</a></strong> is a comprehensive compilation of web-related statistics and online market research with data, facts, charts and figures. A great time-saver when preparing for presentations and pitches.</p> 362408 ITV launches broadband TV assault false 2007-01-03T13:14:00+00:00 itv-launches-broadband-tv-assault 2009-04-30T04:21:47+01:00 2009-10-13T08:48:28+01:00 318