7526

econsultancy_xml

<img alt="" src="http://www.emarketer.com/images/chart_gifs/079001-080000/079062.gif" /> "This is 19% more than total spending in 2006," the agency reported last night. "This rate of growth is sharply down from the 30% or more that has been the norm for several years. "However, even this reduced level of year-on-year growth would be considered spectacular for most industries." eMarketer said worldwide advertising spend on social networks will more than double to $1bn this year. Its figures are based on data from the <a href="http://www.iab.net/">Interactive Advertising Bureau</a> and PricewaterhouseCoopers. The Internet Advertising Bureau in the UK <a href="http://www.iabuk.net/en/1/2006review.mxs" title="says">says</a> online advertising will have a "momentous" year. It reported that 2006 saw web ad spend grow to a projected 12% of media share, worth £2bn.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Image Source="http://www.emarketer.com/images/chart_gifs/079001-080000/079062.gif"> </Image> </Paragraph> <Paragraph> <Quote> <LineBreak />"This is 19% more than total spending in 2006," the agency reported last night. "This rate of growth is sharply down from the 30% or more that has been the norm for several years.</Quote> <LineBreak /> <Quote> </Quote> <LineBreak /> <Quote>"However, even this reduced level of year-on-year growth would be considered spectacular for most industries."</Quote> <LineBreak /> </Paragraph> <LineBreak />eMarketer said worldwide advertising spend on social networks will more than double to $1bn this year. Its figures are based on data from the <Link URL="http://www.iab.net/" Window="New">Interactive Advertising Bureau</Link> and PricewaterhouseCoopers.<LineBreak /><LineBreak />The Internet Advertising Bureau in the UK <Link URL="http://www.iabuk.net/en/1/2006review.mxs" Title="says" Window="New">says</Link> online advertising will have a <Quote>"momentous"</Quote> year. It reported that 2006 saw web ad spend grow to a projected 12% of media share, worth £2bn.</FormattedContent>

2007-01-03T10:42:00+00:00

econsultancy_xml

Growth in internet advertising spend could slow in 2007, according to predictions from the US. Trend analysis aggregator eMarketer <a href="http://www.iabuk.net/en/1/2006review.mxs" title="suggests">suggests</a> online advertising will grow from $16.4bn in 2006 to $19.5bn this year.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Emphasis>Growth in internet advertising spend could slow in 2007, according to predictions from the US.</Emphasis> <LineBreak /> <LineBreak />Trend analysis aggregator eMarketer <Link URL="http://www.iabuk.net/en/1/2006review.mxs" Title="suggests" Window="New">suggests</Link> online advertising will grow from $16.4bn in 2006 to $19.5bn this year.</FormattedContent>

false 673

For background on online PR and social media more generally, It's worth reading our (free to registered users) <a href="http://econsultancy.com/reports/online-pr-and-social-media-trends-briefing">Social Media Trends Briefing</a> (June 2009). Econsultancy has also published <a href="http://econsultancy.com/reports/social-media-and-online-pr-digital-marketing-template-files">Social Media and Online PR Template Files</a>, which you can adapt and use for your own projects. For innovation in this space, download our <a href="http://econsultancy.com/reports/innovation-report">Innovation Report</a>.

362409

Social networks to boom while net spend 'slows'? false

2007-01-03T13:35:00+00:00

social-networks-to-boom-while-net-spend-slows

2009-04-28T22:40:42+01:00

2009-10-13T08:48:30+01:00

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