6683 1 3 econsultancy_xml <p> <em>“It will give us the ability to cost-effectively distribute coupons to a much wider audience, which is what our clients are demanding,”</em> Oliver Felstead, Couponstar’s European GM, told E-consultancy.</p> <p>Sites participating in the programme, which Couponstar said has already proved successful <a href="http://www.couponsinc.com">in the US</a>, include <a href="http://www.gmtv.co.uk">GMTV</a>, <a href="http://www.bounty.com">Bounty</a> and Closer Magazine.</p> <p>It will allow retailers to syndicate their coupons beyond their own sites, while also tracking the response to campaigns. Various web-based promotions have <a href="/blog/662-online-discount-woes-hit-hamleys">spiralled out of control</a> in recent weeks, helped by the popularity of 'unofficial' coupon aggregation sites. Couponstar says its printable voucher technology allows retailers to limit the number of coupons consumers can receive.</p> <p>Separately, Felstead also said Couponstar was close to launching contextual targeting for voucher campaigns, as well as video vouchers – where retailers effectively pay consumers to watch online video ads.</p> <blockquote> <p> <em>“We are going to have live implementations soon of video coupons, where consumers are required to watch a TV commercial streamed to them over the internet, before they print a secure coupon off. </em> </p> <p> <em>“It’s about marrying together the brand experience with something more tactical and measurable. Advertisers get to identify the impact of the brand advertising they are spending all this money on.”</em> </p> </blockquote> <p>Threshers and Hamleys, we hope you're taking notes....</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Quote>“It will give us the ability to cost-effectively distribute coupons to a much wider audience, which is what our clients are demanding,”</Quote> Oliver Felstead, Couponstar’s European GM, told E-consultancy.</Paragraph> <Paragraph>Sites participating in the programme, which Couponstar said has already proved successful <Link URL="http://www.couponsinc.com" Window="New">in the US</Link>, include <Link URL="http://www.gmtv.co.uk" Window="New">GMTV</Link>, <Link URL="http://www.bounty.com" Window="New">Bounty</Link> and Closer Magazine.</Paragraph> <Paragraph>It will allow retailers to syndicate their coupons beyond their own sites, while also tracking the response to campaigns. Various web-based promotions have <Link URL="/blog/662-online-discount-woes-hit-hamleys" Window="New">spiralled out of control</Link> in recent weeks, helped by the popularity of 'unofficial' coupon aggregation sites. Couponstar says its printable voucher technology allows retailers to limit the number of coupons consumers can receive.</Paragraph> <Paragraph>Separately, Felstead also said Couponstar was close to launching contextual targeting for voucher campaigns, as well as video vouchers – where retailers effectively pay consumers to watch online video ads.</Paragraph> <Block> <Paragraph> <Quote>“We are going to have live implementations soon of video coupons, where consumers are required to watch a TV commercial streamed to them over the internet, before they print a secure coupon off. </Quote> </Paragraph> <Paragraph> <Quote>“It’s about marrying together the brand experience with something more tactical and measurable. Advertisers get to identify the impact of the brand advertising they are spending all this money on.”</Quote> </Paragraph> </Block> <Paragraph>Threshers and Hamleys, we hope you're taking notes....</Paragraph> </FormattedContent> 2007-01-03T11:14:00+00:00 0 1 econsultancy_xml <p> <strong>Several UK portals have formed a partnership to act as a distribution channel for large-scale voucher and discount campaigns.</strong> </p> <p>The CouponNET service, created by online vouchering company <a href="http://www.couponstar.com">Couponstar</a>, will see it hosting ‘voucher galleries’ on third party sites and effectively creating a UK affiliate network focusing purely on freebies and discounts.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Several UK portals have formed a partnership to act as a distribution channel for large-scale voucher and discount campaigns.</Emphasis> </Paragraph> <Paragraph>The CouponNET service, created by online vouchering company <Link URL="http://www.couponstar.com" Window="New">Couponstar</Link>, will see it hosting ‘voucher galleries’ on third party sites and effectively creating a UK affiliate network focusing purely on freebies and discounts.</Paragraph> </FormattedContent> false 674 <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> 362410 UK portals to launch promotional network false 2007-01-03T12:09:00+00:00 uk-portals-to-launch-promotional-network 2009-04-30T06:40:00+01:00 2009-10-13T08:48:27+01:00 182