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<p>Like Analytics before it, Microsoft's product, codenamed <a href="http://login.live.com/login.srf?wa=wsignin1.0&rpsnv=10&ct=1168283792&rver=4.0.1532.0&wp=LBI&wreply=http:%2F%2Fgatineau.adcenter.microsoft.com%2FGatineau%2Findex.aspx&lc=1033&id=76464" title="Gatineau">Gatineau</a>, is the result of an acquisition - it is named after the Canadian hometown of DeepMetrix Corporation, the maker of LiveSTATS.BIZ bought by the Redmond giant early last year.</p>
"We hope to release this product during 2007," <a href="http://www.liesdamnedlies.com/2007/01/the_rumors_are_.html" title="wrote">wrote</a> Ian Thomas from Microsoft's digital advertising solutions group.<br /><br />"However, we're extremely keen <strong>to avoid a repeat of <a href="http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=106432">Google's experience with Google Analytics</a>, so we will be ramping up our user numbers gradually to make sure everyone has a good experience from a performance perspective.<br /><br />"I can't be very specific at all about the functionality we hope to deliver, but I can say that the target audience for this project is broadly similar to the target audience for Google Analytics - though it's emphatically <strong>not </strong>our intention simply to replicate the functionality within that product."<br /><br />The roll-out of the rival tool from Mountain View, California, proved problematic as Google sought to integrate Urchin software with its systems. <a href="http://www.threadwatch.org/node/6506" title="Previous reports">Previous reports</a> cite Microsoft as pledging DeepMetrix software would figure in a revamped version of its adCenter suite.<br /><br />Thomas also invited applications for beta testers.</strong>
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<Paragraph>Like Analytics before it, Microsoft's product, codenamed <Link URL="http://login.live.com/login.srf?wa=wsignin1.0&rpsnv=10&ct=1168283792&rver=4.0.1532.0&wp=LBI&wreply=http:%2F%2Fgatineau.adcenter.microsoft.com%2FGatineau%2Findex.aspx&lc=1033&id=76464" Title="Gatineau" Window="New">Gatineau</Link>, is the result of an acquisition - it is named after the Canadian hometown of DeepMetrix Corporation, the maker of LiveSTATS.BIZ bought by the Redmond giant early last year.</Paragraph>
"We hope to release this product during 2007," <Link URL="http://www.liesdamnedlies.com/2007/01/the_rumors_are_.html" Title="wrote" Window="New">wrote</Link> Ian Thomas from Microsoft's digital advertising solutions group.<LineBreak /><LineBreak />"However, we're extremely keen <Emphasis></Emphasis>to avoid a repeat of <Link URL="http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=106432" Window="New">Google's experience with Google Analytics</Link>, so we will be ramping up our user numbers gradually to make sure everyone has a good experience from a performance perspective.<LineBreak /><LineBreak />"I can't be very specific at all about the functionality we hope to deliver, but I can say that the target audience for this project is broadly similar to the target audience for Google Analytics - though it's emphatically <Emphasis>not </Emphasis>our intention simply to replicate the functionality within that product."<LineBreak /><LineBreak />The roll-out of the rival tool from Mountain View, California, proved problematic as Google sought to integrate Urchin software with its systems. <Link URL="http://www.threadwatch.org/node/6506" Title="Previous reports" Window="New">Previous reports</Link> cite Microsoft as pledging DeepMetrix software would figure in a revamped version of its adCenter suite.<LineBreak /><LineBreak />Thomas also invited applications for beta testers.</FormattedContent>
2007-01-10T11:09:00+00:00
1
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<strong>Microsoft is due to release web metrics software that is expected to become a challenger to <a href="http://www.google.com/analytics/">Google Analytics</a>.</strong>
<p>The company last night confirmed it was running a closed 'alpha' test phase for a <em>"very limited' number of our existing customers".</em></p>
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<Emphasis>Microsoft is due to release web metrics software that is expected to become a challenger to <Link URL="http://www.google.com/analytics/" Window="New">Google Analytics</Link>.</Emphasis>
<Paragraph>The company last night confirmed it was running a closed 'alpha' test phase for a <Quote>"very limited' number of our existing customers".</Quote></Paragraph>
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<p>Those interested in web analytics should read the <strong><a href="http://econsultancy.com/reports/online-measurement-and-strategy-report">Online Measurement and Strategy Report</a></strong> published by Econsultancy. The report contains valuable insights into how companies are using both paid-for and free analytics tools.</p>
<p>Those interested in web analytics should read the <strong><a href="http://econsultancy.com/reports/online-measurement-and-strategy-report">Online Measurement and Strategy Report</a></strong> published by Econsultancy. The report contains valuable insights into how companies are using both paid-for and free analytics tools.</p>
362444
Microsoft tests Google Analytics rival
false
2007-01-10T13:25:00+00:00
microsoft-tests-google-analytics-rival
2009-04-28T22:41:08+01:00
2009-10-13T08:49:09+01:00
377