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    &lt;a href="http://pull.jpmorgan-research.com/cgi-bin/pull/DocPull/575-50AE/11592130/Online_Shopping_and_Payment_Survey_011707_1_.pdf"&gt;JP Morgan surveyed&lt;/a&gt; over 1,000 adults about their online shopping behaviour &#8211; and here are some of the key findings: &lt;/p&gt;
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          &lt;a href="https://www.google.com/accounts/ServiceLogin?service=sierra&amp;amp;continue=https%3A%2F%2Fcheckout.google.com%2F%3Fupgrade%3Dtrue&amp;amp;nui=1&amp;amp;ltmpl=v2_SmB_ltlv_1_0"&gt;Checkout&lt;/a&gt; adoption hit 6% in its first year&lt;/strong&gt;&#160;&#8211; &lt;em&gt;though Google&#8217;s adoption rate of 6% is much lower than PayPal&#8217;s (42%), the results indicate a good start for Google. &lt;br /&gt;&lt;br /&gt;&lt;/em&gt;&lt;/p&gt;
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        &lt;strong&gt;Checkout users are male, affluent, and young&lt;/strong&gt;&#160;&#8211; &lt;em&gt;Google Checkout's penetration rates are two times higher amongst men. In addition, 34% of Checkout users have incomes over $75,000, compared with 25% for PayPal and 20% for all online shoppers. Checkout users are also younger, with 57% under 35, compared with 36% for PayPal.&lt;br /&gt;&lt;br /&gt;&lt;/em&gt;&lt;/p&gt;
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        &lt;strong&gt;Checkout needs to&#160;sort out&#160;some teething problems&#160;&lt;/strong&gt;&#8211;&lt;em&gt; 44% of PayPal report &#8216;good&#8217; or &#8216;very good&#8217; experiences, compared with only 19% for Google Checkout.&lt;br /&gt;&lt;br /&gt;&lt;/em&gt;&lt;/p&gt;
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      &lt;p&gt;
        &lt;strong&gt;
          &lt;a href="https://www.paypal.com/"&gt;PayPal&lt;/a&gt; maintains its leadership position&lt;/strong&gt; - &lt;em&gt;PayPal&#8217;s 42% penetration rate in 2006 was seven times that of Google&#8217;s.&#160;Also, 43% of those surveyed prefer PayPal, while only 2% prefer Google Checkout.&lt;br /&gt;&lt;br /&gt;&lt;/em&gt;&lt;/p&gt;
    &lt;/li&gt;
    &lt;li&gt;
      &lt;p&gt;
        &lt;strong&gt;Checkout brand awareness trails PayPal - &lt;/strong&gt;a&lt;em&gt;round 80% of respondents indicated awareness of PayPal, compared with only 45% for Google Checkout.&lt;/em&gt;&lt;/p&gt;
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    &lt;Link URL="http://pull.jpmorgan-research.com/cgi-bin/pull/DocPull/575-50AE/11592130/Online_Shopping_and_Payment_Survey_011707_1_.pdf" Window="New"&gt;JP Morgan surveyed&lt;/Link&gt; over 1,000 adults about their online shopping behaviour &#8211; and here are some of the key findings: &lt;/Paragraph&gt;
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          &lt;Link URL="https://www.google.com/accounts/ServiceLogin?service=sierra&amp;amp;continue=https%3A%2F%2Fcheckout.google.com%2F%3Fupgrade%3Dtrue&amp;amp;nui=1&amp;amp;ltmpl=v2_SmB_ltlv_1_0" Window="New"&gt;Checkout&lt;/Link&gt; adoption hit 6% in its first year&lt;/Emphasis&gt;&#160;&#8211; &lt;Quote&gt;though Google&#8217;s adoption rate of 6% is much lower than PayPal&#8217;s (42%), the results indicate a good start for Google. &lt;LineBreak /&gt;&lt;LineBreak /&gt;&lt;/Quote&gt;&lt;/Paragraph&gt;
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        &lt;Emphasis&gt;Checkout users are male, affluent, and young&lt;/Emphasis&gt;&#160;&#8211; &lt;Quote&gt;Google Checkout's penetration rates are two times higher amongst men. In addition, 34% of Checkout users have incomes over $75,000, compared with 25% for PayPal and 20% for all online shoppers. Checkout users are also younger, with 57% under 35, compared with 36% for PayPal.&lt;LineBreak /&gt;&lt;LineBreak /&gt;&lt;/Quote&gt;&lt;/Paragraph&gt;
    &lt;/ListItem&gt;
    &lt;ListItem&gt;
      &lt;Paragraph&gt;
        &lt;Emphasis&gt;Checkout needs to&#160;sort out&#160;some teething problems&#160;&lt;/Emphasis&gt;&#8211;&lt;Quote&gt; 44% of PayPal report &#8216;good&#8217; or &#8216;very good&#8217; experiences, compared with only 19% for Google Checkout.&lt;LineBreak /&gt;&lt;LineBreak /&gt;&lt;/Quote&gt;&lt;/Paragraph&gt;
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    &lt;ListItem&gt;
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        &lt;Emphasis&gt;
          &lt;Link URL="https://www.paypal.com/" Window="New"&gt;PayPal&lt;/Link&gt; maintains its leadership position&lt;/Emphasis&gt; - &lt;Quote&gt;PayPal&#8217;s 42% penetration rate in 2006 was seven times that of Google&#8217;s.&#160;Also, 43% of those surveyed prefer PayPal, while only 2% prefer Google Checkout.&lt;LineBreak /&gt;&lt;LineBreak /&gt;&lt;/Quote&gt;&lt;/Paragraph&gt;
    &lt;/ListItem&gt;
    &lt;ListItem&gt;
      &lt;Paragraph&gt;
        &lt;Emphasis&gt;Checkout brand awareness trails PayPal - &lt;/Emphasis&gt;a&lt;Quote&gt;round 80% of respondents indicated awareness of PayPal, compared with only 45% for Google Checkout.&lt;/Quote&gt;&lt;/Paragraph&gt;
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  &lt;p&gt;
    &lt;strong&gt;JP Morgan has released a study&#160;which shows that&#160;&lt;a href="http://www.paypal.com"&gt;Paypal&lt;/a&gt; is still seven times more popular than Google&#8217;s&#160;rival system, Checkout.&lt;/strong&gt;
  &lt;/p&gt;
  &lt;p&gt;
    &lt;a href="/blog/043-google-launches-google-checkout-not-gbuy"&gt;Google Checkout launched last year&lt;/a&gt; with an aggressive challenge to PayPal, although it has &lt;a href="/blog/195-google-checkout-struggles-against-etailer-resistance"&gt;encountered resistance from etailers&lt;/a&gt;&#160;that are reluctant to cede ownership of customers to the search giant.&lt;/p&gt;
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    &lt;Emphasis&gt;JP Morgan has released a study&#160;which shows that&#160;&lt;Link URL="http://www.paypal.com" Window="New"&gt;Paypal&lt;/Link&gt; is still seven times more popular than Google&#8217;s&#160;rival system, Checkout.&lt;/Emphasis&gt;
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    &lt;Link URL="/blog/043-google-launches-google-checkout-not-gbuy" Window="New"&gt;Google Checkout launched last year&lt;/Link&gt; with an aggressive challenge to PayPal, although it has &lt;Link URL="/blog/195-google-checkout-struggles-against-etailer-resistance" Window="New"&gt;encountered resistance from etailers&lt;/Link&gt;&#160;that are reluctant to cede ownership of customers to the search giant.&lt;/Paragraph&gt;
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