7526 0 3 econsultancy_xml <p> <em>"Stores buying advertising time on local electronic billboards are able to connect their stock-control computers to the network," </em>New Scientist <a href="http://www.newscientisttech.com/article/mg19325854.900-street-advertising-gets-localstocksavvy.html" title="reports">reported</a>.<em> "The ads are displayed in rotation, but only until the stock-control computer reports the product as sold out. At that point, the ad is omitted from the cycle until the product is restocked."</em></p> <p>The billboards would be connected to the internet, raising the prospect of Google harnessing its <a href="http://adwords.google.com/select/Login">AdWords</a> capabilities to extend its advertising dominance to the real-world display ad sector.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Quote>"Stores buying advertising time on local electronic billboards are able to connect their stock-control computers to the network," </Quote>New Scientist <Link URL="http://www.newscientisttech.com/article/mg19325854.900-street-advertising-gets-localstocksavvy.html" Title="reports" Window="New">reported</Link>.<Quote> "The ads are displayed in rotation, but only until the stock-control computer reports the product as sold out. At that point, the ad is omitted from the cycle until the product is restocked."</Quote></Paragraph> <Paragraph>The billboards would be connected to the internet, raising the prospect of Google harnessing its <Link URL="http://adwords.google.com/select/Login" Window="New">AdWords</Link> capabilities to extend its advertising dominance to the real-world display ad sector.</Paragraph> </FormattedContent> 2007-01-18T12:48:00+00:00 0 1 econsultancy_xml <p> <strong> <a href="http://www.google.co.uk">Google</a> plans to extend its online advertising network to offline billboard ads, according to reports of a new patent filing.</strong> </p> <p>The search leader would allow retailers to buy space on local interactive ad hoardings that would display corresponding ads when the advertiser has items in stock.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph Align="Left"> <Emphasis> <Link URL="http://www.google.co.uk" Window="New">Google</Link> plans to extend its online advertising network to offline billboard ads, according to reports of a new patent filing.</Emphasis> </Paragraph> <Paragraph Align="Left">The search leader would allow retailers to buy space on local interactive ad hoardings that would display corresponding ads when the advertiser has items in stock.</Paragraph> </FormattedContent> false 733 <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> 362501 Google plans ads on local billboards false 2007-01-18T15:22:00+00:00 google-plans-ads-on-local-billboards 2009-04-28T22:41:43+01:00 2009-10-13T08:50:10+01:00 143