42244 0 3 econsultancy_xml <p>On the <a href="http://googlewebmastercentral.blogspot.com/">official Google Webmaster Blog</a>, Matt Cutts said the issue hadn't been a high priority for Google before, as the 'bombs' were only targeting relatively obscure search queries, but it had wanted to correct the perception that they represented Google's opinion. </p> <p>Cutts said the algorithm change was only a minor one: </p> <blockquote> <p> <em>"This new algorithm is very limited in scope and impact, but we hope that the affected queries are more relevant for searchers."</em> </p> </blockquote> <p>It seems that the influence of link text has not suddenly been eroded - as<a href="http://www.bigmouthmedia.com/live/articles/google-diffuse-the-google-bomb.asp/3427/"> BigMouthMedia points out,</a> sites often don't use terms that are relevant to their content, and link text prevents such sites from being overlooked. </p> <p>It seems that Google may instead be looking at patterns of links which all use the same word or phrase in a short time period, and may indicate an attempt at 'Google bombing'. </p> <p> <strong> <em>For everything you need to know about search engine optimisation, download a copy of our </em> </strong> <a href="http://econsultancy.com/reports/search-engine-optimization-seo-best-practice-guide-2007"> <strong> <em>Search Engine Optimisation (SEO) - Best Practice Guide</em> </strong> </a> <strong> <em>(it's free to subscribers).</em> </strong> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>On the <Link URL="http://googlewebmastercentral.blogspot.com/" Window="New">official Google Webmaster Blog</Link>, Matt Cutts said the issue hadn't been a high priority for Google before, as the 'bombs' were only targeting relatively obscure search queries, but it had wanted to correct the perception that they represented Google's opinion. </Paragraph> <Paragraph>Cutts said the algorithm change was only a minor one: </Paragraph> <Block> <Paragraph> <Quote>"This new algorithm is very limited in scope and impact, but we hope that the affected queries are more relevant for searchers."</Quote> </Paragraph> </Block> <Paragraph>It seems that the influence of link text has not suddenly been eroded - as<Link URL="http://www.bigmouthmedia.com/live/articles/google-diffuse-the-google-bomb.asp/3427/" Window="New"> BigMouthMedia points out,</Link> sites often don't use terms that are relevant to their content, and link text prevents such sites from being overlooked. </Paragraph> <Paragraph>It seems that Google may instead be looking at patterns of links which all use the same word or phrase in a short time period, and may indicate an attempt at 'Google bombing'. </Paragraph> <Paragraph> <Emphasis> <Quote>For everything you need to know about search engine optimisation, download a copy of our </Quote> </Emphasis> <Link URL="http://econsultancy.com/reports/search-engine-optimization-seo-best-practice-guide-2007" Window="New"> <Emphasis> <Quote>Search Engine Optimisation (SEO) - Best Practice Guide</Quote> </Emphasis> </Link> <Emphasis> <Quote>(it's free to subscribers).</Quote> </Emphasis> </Paragraph> </FormattedContent> 2007-01-29T12:57:00+00:00 0 1 econsultancy_xml <p> <strong>Google has made some alterations to its algorithm in order to reduce the effect of 'Google bombing'. This means that a search for 'miserable failure' will no longer lead to President Bush's homepage at The White House.</strong> </p> <p>However, the change has not dealt with all these Google bombs. For instance, a search for <a href="http://www.google.co.uk/search?sourceid=navclient&amp;aq=t&amp;ie=UTF-8&amp;rls=GFRD,GFRD:2006-50,GFRD:en&amp;q=French+military+victories">'French military victories'</a> on Google will still return spoof pages for the first three results.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Google has made some alterations to its algorithm in order to reduce the effect of 'Google bombing'. This means that a search for 'miserable failure' will no longer lead to President Bush's homepage at The White House.</Emphasis> </Paragraph> <Paragraph>However, the change has not dealt with all these Google bombs. For instance, a search for <Link URL="http://www.google.co.uk/search?sourceid=navclient&amp;aq=t&amp;ie=UTF-8&amp;rls=GFRD,GFRD:2006-50,GFRD:en&amp;q=French+military+victories" Window="New">'French military victories'</Link> on Google will still return spoof pages for the first three results.</Paragraph> </FormattedContent> false 763 362559 'Google bombs' defused by algorithm change false 2007-01-29T18:36:00+00:00 google-bombs-defused-by-algorithm-change 2009-04-28T22:42:09+01:00 2009-04-28T22:42:09+01:00 120