<?xml version="1.0" encoding="UTF-8"?>
<blog-post>
  <author-id type="integer">7526</author-id>
  <blog-comments-count type="integer">0</blog-comments-count>
  <blog-post-status-id type="integer">3</blog-post-status-id>
  <body-format>econsultancy_xml</body-format>
  <body-formatted>
  &lt;p&gt;The company, which operates as Jamster in countries including the UK, is best known for bringing the Crazy Frog and Sweety the Chick characters to handsets and television advertisements.&lt;/p&gt;
  &lt;p&gt;
    &lt;em&gt;"The joint venture combines Jamba and Fox Mobile Entertainment assets to form a leading global provider of mobile entertainment,"&lt;/em&gt; News Corp said in a statement.&lt;/p&gt;
  &lt;p&gt;
    &lt;em&gt;"Lucy Hood, who was formerly president of Fox Mobile Entertainment, will become the company's CEO effective immediately upon the close of the deal."&lt;/em&gt;
  &lt;/p&gt;
  &lt;p&gt;In September, News Corp announced it would pay $188m for a 51% stake in the company. But Jamba has previously faced criticism for locking customers in to unexpected mobile sales and for covering youth TV channels with repeat commercials.&lt;/p&gt;
</body-formatted>
  <body-unformatted>&lt;FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"&gt;
  &lt;Paragraph&gt;The company, which operates as Jamster in countries including the UK, is best known for bringing the Crazy Frog and Sweety the Chick characters to handsets and television advertisements.&lt;/Paragraph&gt;
  &lt;Paragraph&gt;
    &lt;Quote&gt;"The joint venture combines Jamba and Fox Mobile Entertainment assets to form a leading global provider of mobile entertainment,"&lt;/Quote&gt; News Corp said in a statement.&lt;/Paragraph&gt;
  &lt;Paragraph&gt;
    &lt;Quote&gt;"Lucy Hood, who was formerly president of Fox Mobile Entertainment, will become the company's CEO effective immediately upon the close of the deal."&lt;/Quote&gt;
  &lt;/Paragraph&gt;
  &lt;Paragraph&gt;In September, News Corp announced it would pay $188m for a 51% stake in the company. But Jamba has previously faced criticism for locking customers in to unexpected mobile sales and for covering youth TV channels with repeat commercials.&lt;/Paragraph&gt;
&lt;/FormattedContent&gt;</body-unformatted>
  <created-at type="datetime">2007-01-30T09:27:00+00:00</created-at>
  <enabled-blog-comments-count type="integer">0</enabled-blog-comments-count>
  <expertise-level-id type="integer">1</expertise-level-id>
  <extract-format>econsultancy_xml</extract-format>
  <extract-formatted>
  &lt;p&gt;
    &lt;a href="http://www.newscorp.com"&gt;
      &lt;strong&gt;News Corporation&lt;/strong&gt;
    &lt;/a&gt;
    &lt;strong&gt;says it will have secured a controlling stake in mobile ringtone and animation provider &lt;/strong&gt;
    &lt;a href="http://www.jamba.nl/"&gt;
      &lt;strong&gt;Jamba&lt;/strong&gt;
    &lt;/a&gt;
    &lt;strong&gt;by tomorrow.&lt;/strong&gt;
  &lt;/p&gt;
  &lt;p&gt;The Rupert Murdoch empire has formed a joint venture with &lt;a href="http://www.verisign.com"&gt;VeriSign&lt;/a&gt;, which bought Jamba for $270m in 2004.&lt;/p&gt;
</extract-formatted>
  <extract-unformatted>&lt;FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"&gt;
  &lt;Paragraph&gt;
    &lt;Link URL="http://www.newscorp.com" Window="New"&gt;
      &lt;Emphasis&gt;News Corporation&lt;/Emphasis&gt;
    &lt;/Link&gt;
    &lt;Emphasis&gt;says it will have secured a controlling stake in mobile ringtone and animation provider &lt;/Emphasis&gt;
    &lt;Link URL="http://www.jamba.nl/" Window="New"&gt;
      &lt;Emphasis&gt;Jamba&lt;/Emphasis&gt;
    &lt;/Link&gt;
    &lt;Emphasis&gt;by tomorrow.&lt;/Emphasis&gt;
  &lt;/Paragraph&gt;
  &lt;Paragraph&gt;The Rupert Murdoch empire has formed a joint venture with &lt;Link URL="http://www.verisign.com" Window="New"&gt;VeriSign&lt;/Link&gt;, which bought Jamba for $270m in 2004.&lt;/Paragraph&gt;
&lt;/FormattedContent&gt;</extract-unformatted>
  <featured type="boolean">false</featured>
  <id type="integer">768</id>
  <learn-more-formatted>&lt;p&gt;Econsultancy has published an &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide"&gt;Online Advertising Networks Buyer's Guide&lt;/a&gt;&lt;/strong&gt; which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/online-advertising-survey"&gt;Online Advertising Survey&lt;/a&gt;&lt;/strong&gt;, based on a survey of advertisers and agencies. For more stats and charts, see also our &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/internet-advertising-statistics"&gt;Online Advertising Statistics compendium&lt;/a&gt;&lt;/strong&gt;.&lt;/p&gt;</learn-more-formatted>
  <learn-more-unformatted>&lt;p&gt;Econsultancy has published an &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide"&gt;Online Advertising Networks Buyer's Guide&lt;/a&gt;&lt;/strong&gt; which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/online-advertising-survey"&gt;Online Advertising Survey&lt;/a&gt;&lt;/strong&gt;, based on a survey of advertisers and agencies. For more stats and charts, see also our &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/internet-advertising-statistics"&gt;Online Advertising Statistics compendium&lt;/a&gt;&lt;/strong&gt;.&lt;/p&gt;</learn-more-unformatted>
  <legacy-article-id type="integer">362566</legacy-article-id>
  <name>Murdoch gets his hands on Crazy Frog</name>
  <private type="boolean">false</private>
  <published-at type="datetime">2007-01-30T09:39:00+00:00</published-at>
  <slug>murdoch-gets-his-hands-on-crazy-frog</slug>
  <tweetbacks-updated-at type="datetime">2009-04-28T22:42:15+01:00</tweetbacks-updated-at>
  <unpublished-at type="datetime" nil="true"></unpublished-at>
  <updated-at type="datetime">2009-10-13T08:51:13+01:00</updated-at>
  <views-count type="integer">184</views-count>
</blog-post>
