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The theme for the campaign is "wow", said Windows marketing VP Mike Sievert - TV advertisements will include historical moments like Woodstock, a child's first snowfall and the fall of the Berlin Wall, juxtaposed with Vista's new Mac-like 3D window shuffling capabilities. Microsoft previously spent <a href="http://www.washingtonpost.com/wp-srv/business/longterm/microsoft/stories/1995/debut082495.htm" title="$300m marketing Windows 95">$300m marketing Windows 95</a> and <a href="http://news.com.com/2100-1001-269032.html" title="$500m on the Windows Xp launch">$500m on the Windows XP launch</a>, according to reports. At a campaign launch for the new product yesterday, a huge <a href="http://www.microsoft.com/windows/products/windowsvista/seeit/default.mspx" title="Vista">Vista</a> <a href="http://feeds.feedburner.com/%7Er/adrants/%7E3/83621515/microsoft-unfurls-cirque-du-solielstyle-b.php" title="banner">banner</a> was unveiled, Cirque du Soleil-style, in New York before the company partied with local beta testers in Times Square. Bill Gates appeared on ABC's morning Today show as well as The Daily Show. Microsoft chief executive Steve Ballmer <a href="http://www.newsday.com/business/ny-bzvist0130,0,4825296.story?coll=ny-business-leadheadlines" title="said">said</a> Vista would be "the biggest launch in software history", <a href="http://news.com.com/Marketing+campaign+for+Vista+high-steps+it+in+New+York/2100-1016_3-6154227.html" title="adding">adding</a> he expected to double the sales of Windows Xp. The company last March <a href="http://blogs.guardian.co.uk/technology/archives/2006/03/17/microsoft_launches_500_million_marketing_campaign.html">said it was spending the same amount</a> on a campaign to win over business software customers.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/">The theme for the campaign is "wow", said Windows marketing VP Mike Sievert - TV advertisements will include historical moments like Woodstock, a child's first snowfall and the fall of the Berlin Wall, juxtaposed with Vista's new Mac-like 3D window shuffling capabilities.<LineBreak /><LineBreak />Microsoft previously spent <Link URL="http://www.washingtonpost.com/wp-srv/business/longterm/microsoft/stories/1995/debut082495.htm" Title="$300m marketing Windows 95" Window="New">$300m marketing Windows 95</Link> and <Link URL="http://news.com.com/2100-1001-269032.html" Title="$500m on the Windows Xp launch" Window="New">$500m on the Windows XP launch</Link>, according to reports.<LineBreak /><LineBreak />At a campaign launch for the new product yesterday, a huge <Link URL="http://www.microsoft.com/windows/products/windowsvista/seeit/default.mspx" Title="Vista" Window="New">Vista</Link> <Link URL="http://feeds.feedburner.com/%7Er/adrants/%7E3/83621515/microsoft-unfurls-cirque-du-solielstyle-b.php" Title="banner" Window="New">banner</Link> was unveiled, Cirque du Soleil-style, in New York before the company partied with local beta testers in Times Square. Bill Gates appeared on ABC's morning Today show as well as The Daily Show.<LineBreak /><LineBreak />Microsoft chief executive Steve Ballmer <Link URL="http://www.newsday.com/business/ny-bzvist0130,0,4825296.story?coll=ny-business-leadheadlines" Title="said" Window="New">said</Link> Vista would be <Quote>"the biggest launch in software history"</Quote>, <Link URL="http://news.com.com/Marketing+campaign+for+Vista+high-steps+it+in+New+York/2100-1016_3-6154227.html" Title="adding" Window="New">adding</Link> he expected to double the sales of Windows Xp.<LineBreak /><LineBreak />The company last March <Link URL="http://blogs.guardian.co.uk/technology/archives/2006/03/17/microsoft_launches_500_million_marketing_campaign.html" Window="New">said it was spending the same amount</Link> on a campaign to win over business software customers.</FormattedContent>

2007-01-30T10:01:00+00:00

econsultancy_xml

Microsoft has reportedly earmarked $500m for a massive global advertising campaign to support the launch of its new Vista operating system. In what will be its "most aggressive launch ever", <a href="http://adage.com/digital/article.php?article_id=114589" title="Advertising Age said">Advertising Age said</a> the Redmond, Washington, giant is launching a campaign across 20 countries that aims for "6.6bn impressions in its first few months".

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Emphasis>Microsoft has reportedly earmarked $500m for a massive global advertising campaign to support the launch of its new Vista operating system.<LineBreak /><LineBreak /></Emphasis>In what will be its <Quote>"most aggressive launch ever"</Quote>, <Link URL="http://adage.com/digital/article.php?article_id=114589" Title="Advertising Age said" Window="New">Advertising Age said</Link> the Redmond, Washington, giant is launching a campaign across 20 countries that aims for <Quote>"6.6bn impressions in its first few months"</Quote>.</FormattedContent>

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Econsultancy has published an <a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a>, based on a survey of advertisers and agencies. For more stats and charts, see also our <a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a>.

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Microsoft ploughs $500m into Vista marketing false

2007-01-30T15:37:00+00:00

microsoft-ploughs-500m-into-vista-marketing

2009-04-28T22:42:16+01:00

2009-10-13T08:51:23+01:00

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