econsultancy_xml

Certainly from a base of very few online brand monitoring services only a year or two ago, quite a few more have appeared recently. However, there still aren't that many that I'm aware of, or that are considered 'market leading'. Following are the ones that I've come across - do suggest others (even if you are the provider of the service yourself)! (NB I'm really only listing here actual technology solutions as opposed to services provided by PR agencies etc.) <ul> <li>Market Sentinel - <a href="http://www.marketsentinel.com/">http://www.marketsentinel.com/</a></li> <li>Nielsen BuzzMetrics - <a href="http://www.nielsenbuzzmetrics.com/">http://www.nielsenbuzzmetrics.com/</a></li> <li>InfluenceMonitor - <a href="http://www.onalytica.com/influence_monitor.aspx">http://www.onalytica.com/influence_monitor.aspx</a> </li> <li>Brandwatch - <a href="http://www.magpie.net/brandwatch.html">http://www.magpie.net/brandwatch.html</a></li> <li>Brand Noise - <a href="http://www.bigmouthmedia.com/products_services/brand-noise/">http://www.bigmouthmedia.com/products_services/brand-noise/</a></li> <li>Factiva Insight: Reputation Intelligence - <a href="http://www.factiva.com/factivainsight/reputation/index.asp?node=menuElem2222&from">http://www.factiva.com/factivainsight/reputation/index.asp?node=menuElem2222&from</a>= </li> <li>MarketClusters - <a href="http://www.marketclusters.com/">http://www.marketclusters.com/</a></li> <li>Seer - <a href="http://www.goodtechnology.com">http://www.goodtechnology.com</a> (nothing on the site about it though) </li> </ul> Ashley Friedlein CEO E-consultancy.com

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>Certainly from a base of very few online brand monitoring services only a year or two ago, quite a few more have appeared recently. However, there still aren't that many that I'm aware of, or that are considered 'market leading'.</Paragraph> <Paragraph>Following are the ones that I've come across - do suggest others (even if you are the provider of the service yourself)!</Paragraph> <Paragraph> <Quote>(NB I'm really only listing here actual technology solutions as opposed to services provided by PR agencies etc.)</Quote> </Paragraph> <List Type="Disc"> <ListItem>Market Sentinel - <Link URL="http://www.marketsentinel.com/" Window="New">http://www.marketsentinel.com/</Link></ListItem> <ListItem>Nielsen BuzzMetrics - <Link URL="http://www.nielsenbuzzmetrics.com/" Window="New">http://www.nielsenbuzzmetrics.com/</Link></ListItem> <ListItem>InfluenceMonitor - <Link URL="http://www.onalytica.com/influence_monitor.aspx" Window="New">http://www.onalytica.com/influence_monitor.aspx</Link> </ListItem> <ListItem>Brandwatch - <Link URL="http://www.magpie.net/brandwatch.html" Window="New">http://www.magpie.net/brandwatch.html</Link></ListItem> <ListItem>Brand Noise - <Link URL="http://www.bigmouthmedia.com/products_services/brand-noise/" Window="New">http://www.bigmouthmedia.com/products_services/brand-noise/</Link></ListItem> <ListItem>Factiva Insight: Reputation Intelligence - <Link URL="http://www.factiva.com/factivainsight/reputation/index.asp?node=menuElem2222&from" Window="New">http://www.factiva.com/factivainsight/reputation/index.asp?node=menuElem2222&from</Link>= </ListItem> <ListItem>MarketClusters - <Link URL="http://www.marketclusters.com/" Window="New">http://www.marketclusters.com/</Link></ListItem> <ListItem>Seer - <Link URL="http://www.goodtechnology.com" Window="New">http://www.goodtechnology.com</Link> (nothing on the site about it though) </ListItem> </List> <Paragraph>Ashley Friedlein<LineBreak />CEO<LineBreak />E-consultancy.com</Paragraph> </FormattedContent>

2007-01-30T10:24:00+00:00

econsultancy_xml

With the rise of user-generated content ('UGC') and blogging, there is a growing need to be able to monitor, engage with, and respond to what is being said about you, your brand, product or service online. But what tools, products or services are out there to help you track, analyse and report on all this activity?

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>With the rise of user-generated content ('UGC') and blogging, there is a growing need to be able to monitor, engage with, and respond to what is being said about you, your brand, product or service online.</Emphasis> </Paragraph> <Paragraph>But what tools, products or services are out there to help you track, analyse and report on all this activity?</Paragraph> </FormattedContent>

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For background on online PR and social media more generally, It's worth reading our (free to registered users) <a href="http://econsultancy.com/reports/online-pr-and-social-media-trends-briefing">Social Media Trends Briefing</a> (June 2009). Econsultancy has also published <a href="http://econsultancy.com/reports/social-media-and-online-pr-digital-marketing-template-files">Social Media and Online PR Template Files</a>, which you can adapt and use for your own projects. For innovation in this space, download our <a href="http://econsultancy.com/reports/innovation-report">Innovation Report</a>.

362569

Blog and User Generated Content monitoring services false

2007-01-30T10:24:00+00:00

blog-and-user-generated-content-monitoring-services

2009-04-30T01:08:57+01:00

2009-10-13T08:51:15+01:00

941