42244

econsultancy_xml

Here is a quick rundown... 1. Glossaries. Matt says a glossary is an excellent way of working your keywords into your page content, as well as a useful resource for users of your site: <ul> <li>Take your list of keywords and write a definition for each, splitting the list over several pages if it is too long. Splitting them into themes should help with search algorithm theming. </li> <li>Other sites in your industry may well link to the glossary as a reference tool, and there’s a good chance it will appear in Google searches using the ‘define:’ syntax. </li> </ul> 2. FAQs. A list of frequently asked questions is not only a good thing from a user experience point of view; it is also a good way of providing crawlers with keyword-rich content. <ul> <li>As with glossaries, Matt says it's best to split the FAQs over multiple pages, both to make it easier for your site’s users, and to give crawlers more pages to index. </li> <li>From a customer service point of view, FAQs are a great resource, and a comprehensive list will save time and money spent answering telephone calls or emails from customers. </li> </ul> 3. About us. The 'about us' page isn’t about increasing rankings, but it gives you a chance to show visitors to your site that you have what they are looking for. Matt says: <blockquote> <blockquote> “A person who clicks on your About Us page is essentially saying, "I want to learn who you are and what you do." If someone said that to you at a conference or in an elevator, wouldn't you make the most of the opportunity? Sure you would. So do the same on your web site.” </blockquote> </blockquote> 4. Contact us. This page is useful, as FAQs - however comprehensive - won’t answer every user’s query, and some customers will prefer to contact you directly anyway. <ul> <li>Make it as inviting as possible for customers to contact you, by offering a full range of important telephone numbers and email addresses for various departments. Matt says the biggest mistake would be to put together a "bland contact form".</li> </ul> --------------------------------------------------------------------------------------------------------------For everything you need to know about search engine optimisation, download a copy of our <a href="http://econsultancy.com/reports/search-engine-optimization-seo-best-practice-guide-2007">Search Engine Optimisation (SEO) - Best Practice Guide</a> (it's free to subscribers).

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Quote>Here is a quick rundown...</Quote> </Paragraph> <Paragraph> <Emphasis>1. Glossaries. </Emphasis>Matt says a glossary is an excellent way of working your keywords into your page content, as well as a useful resource for users of your site:</Paragraph> <List Type="Disc"> <ListItem>Take your list of keywords and write a definition for each, splitting the list over several pages if it is too long. Splitting them into themes should help with search algorithm theming. <LineBreak /></ListItem> <ListItem>Other sites in your industry may well link to the glossary as a reference tool, and there’s a good chance it will appear in Google searches using the ‘define:’ syntax. </ListItem> </List> <Paragraph> <Emphasis>2. FAQs. </Emphasis>A list of frequently asked questions is not only a good thing from a user experience point of view; it is also a good way of providing crawlers with keyword-rich content. </Paragraph> <List Type="Disc"> <ListItem>As with glossaries, Matt says it's best to split the FAQs over multiple pages, both to make it easier for your site’s users, and to give crawlers more pages to index.<LineBreak /></ListItem> <ListItem>From a customer service point of view, FAQs are a great resource, and a comprehensive list will save time and money spent answering telephone calls or emails from customers. </ListItem> </List> <Paragraph> <Emphasis>3. About us. </Emphasis>The 'about us' page isn’t about increasing rankings, but it gives you a chance to show visitors to your site that you have what they are looking for. Matt says: </Paragraph> <Block> <Block> <Paragraph> <Quote>“A person who clicks on your About Us page is essentially saying, "I want to learn who you are and what you do." If someone said that to you at a conference or in an elevator, wouldn't you make the most of the opportunity? Sure you would. So do the same on your web site.”</Quote> </Paragraph> </Block> </Block> <Paragraph> <Emphasis>4. Contact us. </Emphasis>This page is useful, as FAQs - however comprehensive - won’t answer every user’s query, and some customers will prefer to contact you directly anyway. </Paragraph> <List Type="Disc"> <ListItem>Make it as inviting as possible for customers to contact you, by offering a full range of important telephone numbers and email addresses for various departments. Matt says the biggest mistake would be to put together a <Quote>"bland contact form".</Quote></ListItem> </List> <Paragraph>--------------------------------------------------------------------------------------------------------------<Emphasis><Quote>For everything you need to know about search engine optimisation, download a copy of our </Quote></Emphasis><Link URL="http://econsultancy.com/reports/search-engine-optimization-seo-best-practice-guide-2007" Window="New"><Emphasis><Quote>Search Engine Optimisation (SEO) - Best Practice Guide</Quote></Emphasis></Link> <Emphasis><Quote>(it's free to subscribers).</Quote></Emphasis></Paragraph> </FormattedContent>

2007-01-31T12:35:00+00:00

econsultancy_xml

Glossaries, FAQs, and ‘about us’ and ‘contact us’ pages are often overlooked when it comes to SEO visibility and conversion. So <a href="http://www.searchengineguide.com/mcgee/009315.html">Matt McGee at Search Engine Guide</a> has compiled some tips about how best to realise the revenue-generating potential of these pages.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Glossaries, FAQs, and ‘about us’ and ‘contact us’ pages are often overlooked when it comes to SEO visibility and conversion. </Emphasis> </Paragraph> <Paragraph>So <Link URL="http://www.searchengineguide.com/mcgee/009315.html" Window="New">Matt McGee at Search Engine Guide</Link> has compiled some tips about how best to realise the revenue-generating potential of these pages.</Paragraph> </FormattedContent>

false 775

362581

Making use of overlooked pages false

2007-02-01T11:37:00+00:00

making-use-of-overlooked-pages

2009-04-28T22:42:21+01:00

191