7526 0 3 econsultancy_xml Meanwhile, half the advertisers surveyed said they will cut back on pay-per-click advertising over fraud concerns, as cost-per-action ads, emerging as a more reliable metric in many eyes, see 8% growth and sponsorship deals inflate by 12%.<br /><br />Outsell polled 1,010 advertisers who control $6.5bn in advertising spending. Print remained the most popular medium for the companies' ad dollars, commanding 40% of spend. <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/">Meanwhile, half the advertisers surveyed said they will cut back on pay-per-click advertising over fraud concerns, as cost-per-action ads, emerging as a more reliable metric in many eyes, see 8% growth and sponsorship deals inflate by 12%.<LineBreak /><LineBreak />Outsell polled 1,010 advertisers who control $6.5bn in advertising spending. Print remained the most popular medium for the companies' ad dollars, commanding 40% of spend.</FormattedContent> 2007-01-31T12:56:00+00:00 0 1 econsultancy_xml <strong>US advertisers aim to up their online ad spend by 18% this year, and the bulk will go toward search engine advertising, according to a new report.</strong> <br /> <br /> <a href="http://www.outsellinc.com/press/press_releases/ad_spending_online_search_engine_print" title="Data from Outsell">Data from Outsell</a> shows online will outstrip a general 5.8% growth in ad spending across all media in 2007 - what it called a <em>"major milestone"</em> for the web.<br /> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Emphasis>US advertisers aim to up their online ad spend by 18% this year, and the bulk will go toward search engine advertising, according to a new report.</Emphasis> <LineBreak /> <LineBreak /> <Link URL="http://www.outsellinc.com/press/press_releases/ad_spending_online_search_engine_print" Title="Data from Outsell" Window="New">Data from Outsell</Link> shows online will outstrip a general 5.8% growth in ad spending across all media in 2007 - what it called a <Quote>"major milestone"</Quote> for the web.<LineBreak /></FormattedContent> false 776 <p>For more information about paid search marketing, read our <strong><a href="http://econsultancy.com/reports/paid-search-marketing-ppc-best-practice-guide">PPC Best Practice Guide</a></strong>, and our separate buyer's guides for <strong><a href="http://econsultancy.com/reports/paid-search-agencies-buyers-guide">Paid Search Agencies</a></strong> and for <strong><a href="http://econsultancy.com/reports/ppc-bid-management-technology-buyers-guide">PPC Bid Management Technology</a></strong>.</p> <p>For more information about paid search marketing, read our <strong><a href="http://econsultancy.com/reports/paid-search-marketing-ppc-best-practice-guide">PPC Best Practice Guide</a></strong>, and our separate buyer's guides for <strong><a href="http://econsultancy.com/reports/paid-search-agencies-buyers-guide">Paid Search Agencies</a></strong> and for <strong><a href="http://econsultancy.com/reports/ppc-bid-management-technology-buyers-guide">PPC Bid Management Technology</a></strong>.</p> 362582 PPC budgets to be cut as online spend grows, report says false 2007-02-01T11:36:00+00:00 ppc-budgets-to-be-cut-as-online-spend-grows-report-says 2009-04-28T22:42:22+01:00 2009-10-13T08:51:32+01:00 225