7526

econsultancy_xml

But a new <a href="http://www.harrispollonline.com/main.asp" title="Harris">Harris</a> poll of frequent YouTube users, released this week, says 42% would visit the site a little less often and 31% a lot less often - posing a problem for the network and new owner Google as they look to monetise some of the 65,000 videos uploaded every day and offset spiralling bandwidth costs. The parent is currently <a href="../../../news-blog/362428/google-embeds-ads-in-videos.html" title="trialling brief ads mid-way through clips">trialling brief ads mid-way through clips</a> on its Google Video site, but the two sites are to be kept separate. The report is not the first to <a href="/blog/453-users-turned-off-by-in-stream-video-ads">highlight the challenges</a> online video sites are likely to face when it comes to advertising. In a finding sure to prove challenging reading for old media bosses, it also showed 32% of the 2,309 adults polled watch less television because of YouTube.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>But a new <Link URL="http://www.harrispollonline.com/main.asp" Title="Harris" Window="New">Harris</Link> poll of frequent YouTube users, released this week, says 42% would visit the site a little less often and 31% a lot less often - posing a problem for the network and new owner Google as they look to monetise some of the 65,000 videos uploaded every day and offset spiralling bandwidth costs.<LineBreak /><LineBreak />The parent is currently <Link URL="../../../news-blog/362428/google-embeds-ads-in-videos.html" Title="trialling brief ads mid-way through clips" Window="New">trialling brief ads mid-way through clips</Link> on its Google Video site, but the two sites are to be kept separate.</Paragraph> <Paragraph>The report is not the first to <Link URL="/blog/453-users-turned-off-by-in-stream-video-ads" Window="New">highlight the challenges</Link> online video sites are likely to face when it comes to advertising.<LineBreak /><LineBreak />In a finding sure to prove challenging reading for old media bosses, it also showed 32% of the 2,309 adults polled watch less television because of YouTube.</Paragraph> </FormattedContent>

2007-01-31T13:18:00+00:00

econsultancy_xml

Three-quarters of <a href="http://www.youtube.com">YouTube</a> viewers would visit the site less often if the video behemoth placed ads before clips, according to a poll. YouTube founder Chad Hurley, speaking at the World Economic Forum in Davos last week, <a href="http://www.marketingvox.com/archives/2007/01/29/youtubers-to-get-cut-of-ad-revenue-video-ads-also-planned/" title="told BBC News">told BBC News</a> the site was mulling placing three-second commercials ahead of uploaded videos and sharing the revenue with producers.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Emphasis>Three-quarters of <Link URL="http://www.youtube.com" Window="New">YouTube</Link> viewers would visit the site less often if the video behemoth placed ads before clips, according to a poll.<LineBreak /><LineBreak /></Emphasis>YouTube founder Chad Hurley, speaking at the World Economic Forum in Davos last week, <Link URL="http://www.marketingvox.com/archives/2007/01/29/youtubers-to-get-cut-of-ad-revenue-video-ads-also-planned/" Title="told BBC News" Window="New">told BBC News</Link> the site was mulling placing three-second commercials ahead of uploaded videos and sharing the revenue with producers.</FormattedContent>

false 777

For stats relating to online video, see Econsultancy's <a href="http://econsultancy.com/reports/technology-adoption-statistics">Technology Adoption Statistics Compendium</a>.

362583

YouTubers would flee video ads false

2007-01-31T13:34:00+00:00

youtubers-would-flee-video-ads

2009-04-28T22:42:23+01:00

2009-10-13T08:51:28+01:00

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