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Other findings included: <ul> <li>The average click fraud rate of PPC ads appearing on search engine content networks was 19.2% for Q4. </li> <li>The industry average click fraud rate for high-priced search terms remained at 20.9%. High-priced terms are defined as terms that cost over $2.00. </li> <li>The average PPC term cost for the top key terms across the five biggest search advertising industries – Retail, Financial Services, Health & Fitness, Technology, and Entertainment – for Q4 was $3.50. </li> </ul> ClickForensics' report used data from 3,000 online advertisers and agencies working for a range of companies. However, Google isn't impressed with such third party estimates of click fraud rates, claiming that the <a href="/blog/638-google-claims-click-fraud-rate-is-lower-than-2">actual click fraud rate on Google is lower than 2%</a>. Shuman Ghosemajumder, Google's business product manager for Trust & Safety, who had previously made the claim that click fraud rates were less than 2%, <a href="http://shumans.com/articles/000048.php">responds to the ClickForensics report on his blog.</a> He points out problems in their methodology: <blockquote> "We found serious flaws in their counting of clicks - a more fundamental issue than their counting of click fraud. They were making basic counting mistakes and inflating the number of clicks by an average of 40%." "The source of this problem is incorrectly counting page views – from users browsing through an advertiser's site – as clicks." </blockquote> Another press release, released yesterday by <a href="http://www.incrementaladvantage.com/">IncreMental Advantage</a>, claims that <a href="http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20070131005771&newsLang=en">click fraud cost internet advertisers $666 Million in 2006</a>, though at first glance the figure seems a little too contrived to be entirely accurate...

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Quote>Other findings included:</Quote> </Paragraph> <List Type="Disc"> <ListItem>The average click fraud rate of PPC ads appearing on search engine content networks was 19.2% for Q4. <LineBreak /><LineBreak /></ListItem> <ListItem>The industry average click fraud rate for high-priced search terms remained at 20.9%. High-priced terms are defined as terms that cost over $2.00. <LineBreak /><LineBreak /></ListItem> <ListItem>The average PPC term cost for the top key terms across the five biggest search advertising industries – Retail, Financial Services, Health & Fitness, Technology, and Entertainment – for Q4 was $3.50. </ListItem> </List> <Paragraph>ClickForensics' report used data from 3,000 online advertisers and agencies working for a range of companies.</Paragraph> <Paragraph>However, Google isn't impressed with such third party estimates of click fraud rates, claiming that the <Link URL="/blog/638-google-claims-click-fraud-rate-is-lower-than-2" Window="New">actual click fraud rate on Google is lower than 2%</Link>.</Paragraph> <Paragraph>Shuman Ghosemajumder, Google's business product manager for Trust & Safety, who had previously made the claim that click fraud rates were less than 2%, <Link URL="http://shumans.com/articles/000048.php" Window="New">responds to the ClickForensics report on his blog.</Link></Paragraph> <Paragraph>He points out problems in their methodology:</Paragraph> <Block> <Paragraph> <Quote>"We found serious flaws in their counting of clicks - a more fundamental issue than their counting of click fraud. They were making basic counting mistakes and inflating the number of clicks by an average of 40%."</Quote> </Paragraph> <Paragraph> <Quote>"The source of this problem is incorrectly counting page views – from users browsing through an advertiser's site – as clicks."</Quote> <LineBreak /> </Paragraph> </Block> <Paragraph>Another press release, released yesterday by <Link URL="http://www.incrementaladvantage.com/" Window="New">IncreMental Advantage</Link>, claims that <Link URL="http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20070131005771&newsLang=en" Window="New">click fraud cost internet advertisers $666 Million in 2006</Link>, though at first glance the figure seems a little too contrived to be entirely accurate...</Paragraph> </FormattedContent>

2007-02-01T13:16:00+00:00

econsultancy_xml

According to figures from US-based firm ClickForensics, click fraud is continuing to rise, reaching 14.2% in the last quarter of 2006, the highest level all year. Q4 numbers from the <a href="http://www.clickfraudindex.com/">Click Fraud Index</a> suggest that the overall industry average click fraud rate was 14.2%, compared with 13.8% for the third quarter, 14.1% for the second and 13.7% for the first.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>According to figures from US-based firm ClickForensics, click fraud is continuing to rise, reaching 14.2% in the last quarter of 2006, the highest level all year.</Emphasis> </Paragraph> <Paragraph>Q4 numbers from the <Link URL="http://www.clickfraudindex.com/" Window="New">Click Fraud Index</Link> suggest that the overall industry average click fraud rate was 14.2%, compared with 13.8% for the third quarter, 14.1% for the second and 13.7% for the first. </Paragraph> </FormattedContent>

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For more information about paid search marketing, read our <a href="http://econsultancy.com/reports/paid-search-marketing-ppc-best-practice-guide">PPC Best Practice Guide</a>, and our separate buyer's guides for <a href="http://econsultancy.com/reports/paid-search-agencies-buyers-guide">Paid Search Agencies</a> and for <a href="http://econsultancy.com/reports/ppc-bid-management-technology-buyers-guide">PPC Bid Management Technology</a>.

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Click fraud up in Q4 - ClickForensics false

2007-02-01T13:16:00+00:00

click-fraud-up-in-q4-clickforensics

2009-04-30T04:40:12+01:00

2009-10-13T08:51:36+01:00

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