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Its <a href="http://www.emediawire.com/releases/2007/2/emw503725.htm">‘State of Search Engine Marketing 2006’ report</a> also found - <ul> <li>Organic SEO is still the most popular search marketing tool, with almost three-quarters of advertisers using it. Paid placement was a very close second with 71%. </li> <li>However, paid placement accounted for 86% of total spending, or $8bn. SEO generated $1.1bn in spending, or 12%. Paid inclusion accounted for only 1%, or $94m. Spending on technology platforms amounted to 1.3%, or $122m. </li> <li>Generating direct sales was the top choice when respondents were asked about their SEM objectives, with 58%. Brand awareness was next, with 57%. </li> <li> <a href="http://www.msn.com">MSN</a> is gaining on <a href="http://www.google.co.uk">Google</a> and <a href="http://www.yahoo.com">Yahoo!</a> in terms of paid placement, with 68% of respondents saying they were using MSN. Only 29% said they were doing so in 2005. </li> <li>Unsurprisingly, Google AdWords continues to be the top search advertising programme. It is used by almost all (96%) of the respondents, compared to 86% for Yahoo! </li> <li>One fifth of the respondents that had shifted budget to search had done so from print magazine advertising, while 16% said they had moved it from direct mail. </li> </ul> For UK stats, you can see our <a href="http://econsultancy.com/reports/search-engine-marketing-buyer-s-guide-2006">Search Engine Marketing buyers' guide</a>, which is free to E-consultancy subscribers. We estimate that the the UK paid search market grew to £1.26bn last year, a 67% increase on 2005, while SEO spending reached £147m, up 50%.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>Its <Link URL="http://www.emediawire.com/releases/2007/2/emw503725.htm" Window="New">‘State of Search Engine Marketing 2006’ report</Link> also found - </Paragraph> <List Type="Disc"> <ListItem>Organic SEO is still the most popular search marketing tool, with almost three-quarters of advertisers using it. Paid placement was a very close second with 71%. </ListItem> <ListItem>However, paid placement accounted for 86% of total spending, or $8bn. SEO generated $1.1bn in spending, or 12%. Paid inclusion accounted for only 1%, or $94m. Spending on technology platforms amounted to 1.3%, or $122m. </ListItem> <ListItem>Generating direct sales was the top choice when respondents were asked about their SEM objectives, with 58%. Brand awareness was next, with 57%. </ListItem> <ListItem> <Link URL="http://www.msn.com" Window="New">MSN</Link> is gaining on <Link URL="http://www.google.co.uk" Window="New">Google</Link> and <Link URL="http://www.yahoo.com" Window="New">Yahoo!</Link> in terms of paid placement, with 68% of respondents saying they were using MSN. Only 29% said they were doing so in 2005. </ListItem> <ListItem>Unsurprisingly, Google AdWords continues to be the top search advertising programme. It is used by almost all (96%) of the respondents, compared to 86% for Yahoo! </ListItem> <ListItem>One fifth of the respondents that had shifted budget to search had done so from print magazine advertising, while 16% said they had moved it from direct mail. </ListItem> </List> <Paragraph>For UK stats, you can see our <Link URL="http://econsultancy.com/reports/search-engine-marketing-buyer-s-guide-2006" Window="New">Search Engine Marketing buyers' guide</Link>, which is free to E-consultancy subscribers. We estimate that the the UK paid search market grew to £1.26bn last year, a 67% increase on 2005, while SEO spending reached £147m, up 50%.</Paragraph> </FormattedContent>

2007-02-09T09:31:00+00:00

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Spending by North American advertisers on search rose 62% to $9.4bn last year, according to new figures from the <a href="http://www.sempo.org/home"> Search Engine Marketing Professional Organisation (SEMPO) </a> . The group estimates that SEM spending – including paid placement, paid inclusion, SEO and the purchase of technology platforms - will double by 2011, at an aggregate spending total of $18.6bn.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Spending by North American advertisers on search rose 62% to $9.4bn last year, according to new figures from the </Emphasis> <Link URL="http://www.sempo.org/home" Window="New"> <Emphasis>Search Engine Marketing Professional Organisation (SEMPO)</Emphasis> </Link> <Emphasis>.</Emphasis> </Paragraph> <Paragraph>The group estimates that SEM spending – including paid placement, paid inclusion, SEO and the purchase of technology platforms - will double by 2011, at an aggregate spending total of $18.6bn.</Paragraph> </FormattedContent>

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Econsultancy has published an <a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a>, based on a survey of advertisers and agencies. For more stats and charts, see also our <a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a>.

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