6683 0 3 econsultancy_xml <p>It added: <em>“This worldwide launch demonstrates Yahoo!'s continued focus on extending our leadership in display advertising and intension</em> (sic)<em> to be number one in mobile monetization.”</em></p> <p>The move comes as both <a href="http://www.google.co.uk">Google</a> and Yahoo! are ramping up their mobile web services in a bid to boost earnings from display and search ads.</p> <p> <a href="http://www.vodafone.com">Vodafone</a> has already named Yahoo! as its display ad partner in the UK – one of the countries covered by today’s launch. </p> <p>The portal debuted the display ad system in the US in November last year, as well as launching <a href="/blog/697-yahoo-to-deliver-search-and-ads-to-3-customers">mobile search ads</a> in the US and UK in October and signing deals with operators such as <a href="http://www.three.co.uk">3</a> and <a href="http://www.orange.com">Orange</a>. </p> <p>However, <a href="/blog/792-mobile-networks-mull-new-build-search-engine">recent reports</a> suggest mobile operators are mulling over the launch of their own search service.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>It added: <Quote>“This worldwide launch demonstrates Yahoo!'s continued focus on extending our leadership in display advertising and intension</Quote> (sic)<Quote> to be number one in mobile monetization.”</Quote></Paragraph> <Paragraph>The move comes as both <Link URL="http://www.google.co.uk" Window="New">Google</Link> and Yahoo! are ramping up their mobile web services in a bid to boost earnings from display and search ads.</Paragraph> <Paragraph> <Link URL="http://www.vodafone.com" Window="New">Vodafone</Link> has already named Yahoo! as its display ad partner in the UK – one of the countries covered by today’s launch. </Paragraph> <Paragraph>The portal debuted the display ad system in the US in November last year, as well as launching <Link URL="/blog/697-yahoo-to-deliver-search-and-ads-to-3-customers" Window="New">mobile search ads</Link> in the US and UK in October and signing deals with operators such as <Link URL="http://www.three.co.uk" Window="New">3</Link> and <Link URL="http://www.orange.com" Window="New">Orange</Link>. </Paragraph> <Paragraph>However, <Link URL="/blog/792-mobile-networks-mull-new-build-search-engine" Window="New">recent reports</Link> suggest mobile operators are mulling over the launch of their own search service.</Paragraph> </FormattedContent> 2007-02-12T11:33:00+00:00 0 1 econsultancy_xml <p> <strong> <a href="http://www.yahoo.com">Yahoo!</a> has extended its mobile display advertising system to 18 countries outside the US, as well as announcing a number of deals with advertisers to target mobile web users.</strong> </p> <p>The company said brands including Hilton's Embassy Suites, Intel, Nissan, Pepsi and Singapore Airlines had committed to buying ads on its mobile internet service.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis> <Link URL="http://www.yahoo.com" Window="New">Yahoo!</Link> has extended its mobile display advertising system to 18 countries outside the US, as well as announcing a number of deals with advertisers to target mobile web users.</Emphasis> </Paragraph> <Paragraph>The company said brands including Hilton's Embassy Suites, Intel, Nissan, Pepsi and Singapore Airlines had committed to buying ads on its mobile internet service.</Paragraph> </FormattedContent> false 819 <p>Econsultancy has published a <strong><a href="http://econsultancy.com/reports/mobile-marketing-buyers-guide">Mobile Marketing Buyer's Guide</a></strong> which is aimed at those who are investigating the market for mobile marketing platforms, with profiles of 14 leading suppliers and an analysis of market trends. See also our <strong><a href="http://econsultancy.com/reports/mobile-statistics">Mobile Statistics Compendium</a></strong> for data, facts and charts relating to mobile.</p> <p>Econsultancy has published a <strong><a href="http://econsultancy.com/reports/mobile-marketing-buyers-guide">Mobile Marketing Buyer's Guide</a></strong> which is aimed at those who are investigating the market for mobile marketing platforms, with profiles of 14 leading suppliers and an analysis of market trends. See also our <strong><a href="http://econsultancy.com/reports/mobile-statistics">Mobile Statistics Compendium</a></strong> for data, facts and charts relating to mobile.</p> 362648 Yahoo! launches mobile ad platform globally false 2007-02-12T11:33:00+00:00 yahoo-launches-mobile-ad-platform-globally 2009-04-29T21:21:24+01:00 2009-10-13T08:52:36+01:00 191