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econsultancy_xml

The service gets its keyword data from ISPs, coupled with an algorithm used to eliminate spam / bot activity to reflect real search behaviour. According to CEO Andy Mindel: <blockquote> "We then extract duplicate queries, robotic queries and generally de-spam the data. The extraction process is a lengthy one but we're left with high quality keywords that represent just 0.038% of the original log files." </blockquote> The dataset that Wordtracker pulls its results from is a relatively small sample, and Wordtracker then <a href="http://freekeywords.wordtracker.com/estimate-of-daily-search-volume.html">uses a formula to estimate the daily search volume</a> for a given keyword. The service is simple to use, and returns results from the past 90 days for the keyword you put in, as well as related searches. <a href="http://econsultancy.com/press-releases/1992-wordtracker-launches-free-keyword-suggestion-tool">A free version is also available</a> which is handy to use as a brainstorming tool, though the subscription version returns a far greater level of detail. There are other keyword research tools out there. <a href="http://inventory.overture.com/d/searchinventory/suggestion/">Overture's keyword selector tool</a> offers similar results to Wordtracker, but doesn't return UK specific results, while the <a href="https://adwords.google.com/select/KeywordToolExternal?defaultView=3">Google Adwords tool</a> offers UK results but doesn't list search volumes. As <a href="http://blog.searchenginewatch.com/blog/070129-151323">Search Engine Watch points out</a>, until search engines give marketers direct access their search data, Wordtracker remains the most accurate keyword discovery tool on the market. Yet no self-respecting spam-fearing search engine is ever going to unlock its data. <a href="http://www.google.com/trends">Google Trends</a> is probably the closest thing to a compromise currently available (although it doesn't return absolute values, just indicative comparisons). We believe that using a combination of these tools is the best approach. You can also look at your on-site search data (especially in instances where no results are returned), to plug gaps, as well as the likes of Wordtracker, Overture's tool, Google Trends, and even Google Suggest. <a href="mailto:blog@e-consultancy.com" title="blocked::mailto:blog@e-consultancy.com">blog@e-consultancy.com</a>

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>The service gets its keyword data from ISPs, coupled with an algorithm used to eliminate spam / bot activity to reflect real search behaviour. </Paragraph> <Paragraph>According to CEO Andy Mindel:</Paragraph> <Block> <Paragraph> <Quote>"We then extract duplicate queries, robotic queries and generally de-spam the data. The extraction process is a lengthy one but we're left with high quality keywords that represent just 0.038% of the original log files."</Quote> </Paragraph> </Block> <Paragraph>The dataset that Wordtracker pulls its results from is a relatively small sample, and Wordtracker then <Link URL="http://freekeywords.wordtracker.com/estimate-of-daily-search-volume.html" Window="New">uses a formula to estimate the daily search volume</Link> for a given keyword. </Paragraph> <Paragraph>The service is simple to use, and returns results from the past 90 days for the keyword you put in, as well as related searches. <Link URL="http://econsultancy.com/press-releases/1992-wordtracker-launches-free-keyword-suggestion-tool" Window="New">A free version is also available</Link> which is handy to use as a brainstorming tool, though the subscription version returns a far greater level of detail. </Paragraph> <Paragraph>There are other keyword research tools out there. <Link URL="http://inventory.overture.com/d/searchinventory/suggestion/" Window="New">Overture's keyword selector tool</Link> offers similar results to Wordtracker, but doesn't return UK specific results, while the <Link URL="https://adwords.google.com/select/KeywordToolExternal?defaultView=3" Window="New">Google Adwords tool</Link> offers UK results but doesn't list search volumes.</Paragraph> <Paragraph>As <Link URL="http://blog.searchenginewatch.com/blog/070129-151323" Window="New">Search Engine Watch points out</Link>, until search engines give marketers direct access their search data, Wordtracker remains the most accurate keyword discovery tool on the market. </Paragraph> <Paragraph>Yet no self-respecting spam-fearing search engine is ever going to unlock its data. <Link URL="http://www.google.com/trends" Window="New">Google Trends</Link> is probably the closest thing to a compromise currently available (although it doesn't return absolute values, just indicative comparisons).</Paragraph> <Paragraph>We believe that using a combination of these tools is the best approach. You can also look at your on-site search data (especially in instances where no results are returned), to plug gaps, as well as the likes of Wordtracker, Overture's tool, Google Trends, and even Google Suggest.</Paragraph> <Paragraph> <Link URL="mailto:blog@e-consultancy.com" Title="blocked::mailto:blog@e-consultancy.com" Window="New">blog@e-consultancy.com</Link> </Paragraph> </FormattedContent>

2007-02-13T07:54:00+00:00

econsultancy_xml

WordTracker has launched a UK version of its keyword search tool, allowing marketers access to UK-specific research in order to adjust their keywords to the market. <a href="http://www.wordtracker.com/index.html">Wordtracker's UK specific keyword search</a> has been incorporated into the company's subscription service, which is priced at between £4.20 for a day's access to £140 for a year, and is used by many search marketing professionals.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>WordTracker has launched a UK version of its keyword search tool, allowing marketers access to UK-specific research in order to adjust their keywords to the market. </Emphasis> </Paragraph> <Paragraph> <Link URL="http://www.wordtracker.com/index.html" Window="New">Wordtracker's UK specific keyword search</Link> has been incorporated into the company's subscription service, which is priced at between £4.20 for a day's access to £140 for a year, and is used by many search marketing professionals.</Paragraph> </FormattedContent>

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Wordtracker launches UK keyword tool for search marketers false

2007-02-13T16:22:00+00:00

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2009-04-28T22:43:10+01:00

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