42244 8 3 econsultancy_xml <p>Within the ads, users can choose to subscribe to the feed on display, email an item to a friend, or bookmark it via various social media sites, in order to create 'create viral and word-of-mouth opportunities'. </p> <p>The idea behind <a href="http://pheedo.com/">Pheedo's ads</a> is to create a higher degree of interaction between advertisers and consumers, as well as allowing a greater degree of tracking - information on who has used and tagged content can be used by the advertiser to inform future campaigns. </p> <p>According to Pheedo founder Bill Flitter: </p> <blockquote> <p> <em>"FeedPowered ads give marketers and publishers a way to leverage the power of RSS to move content easily around the web to engage new audiences and customers."</em> </p> </blockquote> <p>Pheedo believes that <a href="/blog/018-rss-strategy-full-text-vs-partial-text-round-2">click through rates are higher for RSS-based ads</a>, compared to standard online ads - during a month's testing, Pheedo's ads attracted 1,000 subscribers. </p> <p>The figures are impressive, but their success will depend on the ability of advertisers to create content, especially video, which is compelling enough to attract consumers. </p> <p> <a href="mailto:blog@e-consultancy.com" title="blocked::mailto:blog@e-consultancy.com">blog@e-consultancy.com</a> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>Within the ads, users can choose to subscribe to the feed on display, email an item to a friend, or bookmark it via various social media sites, in order to create 'create viral and word-of-mouth opportunities'. </Paragraph> <Paragraph>The idea behind <Link URL="http://pheedo.com/" Window="New">Pheedo's ads</Link> is to create a higher degree of interaction between advertisers and consumers, as well as allowing a greater degree of tracking - information on who has used and tagged content can be used by the advertiser to inform future campaigns. </Paragraph> <Paragraph>According to Pheedo founder Bill Flitter: </Paragraph> <Block> <Paragraph> <Quote>"FeedPowered ads give marketers and publishers a way to leverage the power of RSS to move content easily around the web to engage new audiences and customers."</Quote> </Paragraph> </Block> <Paragraph>Pheedo believes that <Link URL="/blog/018-rss-strategy-full-text-vs-partial-text-round-2" Window="New">click through rates are higher for RSS-based ads</Link>, compared to standard online ads - during a month's testing, Pheedo's ads attracted 1,000 subscribers. </Paragraph> <Paragraph>The figures are impressive, but their success will depend on the ability of advertisers to create content, especially video, which is compelling enough to attract consumers. </Paragraph> <Paragraph> <Link URL="mailto:blog@e-consultancy.com" Title="blocked::mailto:blog@e-consultancy.com" Window="New">blog@e-consultancy.com</Link> </Paragraph> </FormattedContent> 2007-02-14T11:24:00+00:00 0 1 econsultancy_xml <p> <strong>Pheedo, an RSS ad network, has announced the launch of its FeedPowered ad platform, which enables marketers to use text and video RSS content within ad widgets.</strong> </p> <p> <a href="http://pheedo.com/node/60">FeedPowered ads</a> are on-site advertisements which can present updated text, video or audio from any RSS feed.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Pheedo, an RSS ad network, has announced the launch of its FeedPowered ad platform, which enables marketers to use text and video RSS content within ad widgets.</Emphasis> </Paragraph> <Paragraph> <Link URL="http://pheedo.com/node/60" Window="New">FeedPowered ads</Link> are on-site advertisements which can present updated text, video or audio from any RSS feed.</Paragraph> </FormattedContent> false 831 <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> 362679 Pheedo launches 'FeedPowered' ads false 2007-02-14T12:19:00+00:00 pheedo-launches-feedpowered-ads 2009-04-29T22:28:00+01:00 2009-10-13T08:52:56+01:00 288