42244 5 3 econsultancy_xml <p>In recognition of the drawbacks of the page view metric, the Joint Industry Committee for Web Standards (JICWEBS) recently decided that <a href="/blog/609-unique-user-metric-replaces-the-page-impression-says-abce">unique users would replace the page impression</a> as ABC Electronic's mandatory measurement metric.</p> <p> <strong>The candidates to replace the page impression are: </strong> </p> <p> <strong>1. Events - </strong>Steve argues that, with many interactive sites around which use Flash and Ajax, page views are useless as they only count complete refreshes of a page. </p> <p>With the increased use of tools such as Google Analytics, Steve suggests that Google could share this 'events' data and use it to compile a rankings list. </p> <p>There are difficulties with this metric though, such as deciding which 'events' count, and there could be the same problem with splitting content over pages. </p> <p> <strong>2. Unique visitors - </strong>This metric measures individual visitors to a site and, at the moment, is the most reliable measurement of a site's popularity. </p> <p>However, this metric is not without its faults - as well as problem of users deleting cookies, it fails to account for users who may access the same site using a number of different computers or mobiles devices. This makes the metric inaccurate, though at least all sites are measured equally. </p> <p> <strong>3. Time spent </strong>- Steve also suggests time spent on a website as a valuable measurement of how a website grabs it users' attention. With the popularity of online video sites, this would be a useful metric. </p> <p>Steve points out that such a metric would fail to measure time spent browsing through RSS feeds, but another problem with this measurement is the inaccuracy when users take a break while leaving the website on. </p> <p>Steve believes that a combination of the events and time spent metrics may be the best bet, though for many unique visitors remains the most reliable - if flawed - metric. </p> <p> <em>Can you think of any others?</em> </p> <p> <strong>Further Reading: <br /></strong> <a href="/blog/284-eric-t-peterson-on-the-difficulties-of-web-2-0-measurement">Eric T. Peterson on the difficulties of Web 2.0 measurement</a> <br /> <a href="/blog/462-measuring-web-2-0-the-death-of-the-page-impression">Measuring Web 2.0 – The death of the page impression</a> </p> <p> <a href="mailto:blog@e-consultancy.com" title="blocked::mailto:blog@e-consultancy.com">blog@e-consultancy.com</a> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>In recognition of the drawbacks of the page view metric, the Joint Industry Committee for Web Standards (JICWEBS) recently decided that <Link URL="/blog/609-unique-user-metric-replaces-the-page-impression-says-abce" Window="New">unique users would replace the page impression</Link> as ABC Electronic's mandatory measurement metric.</Paragraph> <Paragraph> <Emphasis>The candidates to replace the page impression are: </Emphasis> </Paragraph> <Paragraph> <Emphasis>1. Events - </Emphasis>Steve argues that, with many interactive sites around which use Flash and Ajax, page views are useless as they only count complete refreshes of a page. </Paragraph> <Paragraph>With the increased use of tools such as Google Analytics, Steve suggests that Google could share this 'events' data and use it to compile a rankings list. </Paragraph> <Paragraph>There are difficulties with this metric though, such as deciding which 'events' count, and there could be the same problem with splitting content over pages. </Paragraph> <Paragraph> <Emphasis>2. Unique visitors - </Emphasis>This metric measures individual visitors to a site and, at the moment, is the most reliable measurement of a site's popularity. </Paragraph> <Paragraph>However, this metric is not without its faults - as well as problem of users deleting cookies, it fails to account for users who may access the same site using a number of different computers or mobiles devices. This makes the metric inaccurate, though at least all sites are measured equally. </Paragraph> <Paragraph> <Emphasis>3. Time spent </Emphasis>- Steve also suggests time spent on a website as a valuable measurement of how a website grabs it users' attention. With the popularity of online video sites, this would be a useful metric. </Paragraph> <Paragraph>Steve points out that such a metric would fail to measure time spent browsing through RSS feeds, but another problem with this measurement is the inaccuracy when users take a break while leaving the website on. </Paragraph> <Paragraph>Steve believes that a combination of the events and time spent metrics may be the best bet, though for many unique visitors remains the most reliable - if flawed - metric. </Paragraph> <Paragraph> <Quote>Can you think of any others?</Quote> </Paragraph> <Paragraph> <Emphasis>Further Reading: <LineBreak /></Emphasis> <Link URL="/blog/284-eric-t-peterson-on-the-difficulties-of-web-2-0-measurement" Window="New">Eric T. Peterson on the difficulties of Web 2.0 measurement</Link> <LineBreak /> <Link URL="/blog/462-measuring-web-2-0-the-death-of-the-page-impression" Window="New">Measuring Web 2.0 – The death of the page impression</Link> </Paragraph> <Paragraph> <Link URL="mailto:blog@e-consultancy.com" Title="blocked::mailto:blog@e-consultancy.com" Window="New">blog@e-consultancy.com</Link> </Paragraph> </FormattedContent> 2007-02-15T12:15:00+00:00 5 1 econsultancy_xml <p> <strong>Steve Rubel at Micro Persuasion has an interesting article where he speculates <a href="http://www.micropersuasion.com/2007/02/what_will_repla.html">what will replace the page view metric</a>, which he believes will be dead by 2010.</strong> </p> <p>Page view or page impression figures are easy to manipulate and don’t give a true measure of a site’s popularity. For instance, merely splitting content over several pages can falsely inflate a site’s figures. </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Steve Rubel at Micro Persuasion has an interesting article where he speculates <Link URL="http://www.micropersuasion.com/2007/02/what_will_repla.html" Window="New">what will replace the page view metric</Link>, which he believes will be dead by 2010.</Emphasis> </Paragraph> <Paragraph>Page view or page impression figures are easy to manipulate and don’t give a true measure of a site’s popularity. For instance, merely splitting content over several pages can falsely inflate a site’s figures. </Paragraph> </FormattedContent> false 836 362687 What will replace the page impression? false 2007-02-15T13:15:00+00:00 what-will-replace-the-page-impression 2009-04-30T04:18:18+01:00 2009-04-30T04:18:18+01:00 639