42244 10 3 econsultancy_xml <p>The deal has been on the cards for a while, and the acquisition gives Google a chance to move into a new market. The video game ad sector is estimated to be worth around $100m (£51m) now, and is forecast to grow fivefold by 2010. </p> <p>Adscape officially launched in February 2006 with $3.2m (£1.6m) funding from Atlanta’s HIG Ventures. </p> <p>It doesn't have any game publisher customers yet, but the deal gives Google the patents for Adscape's technology and the experience and contacts of the current management team. </p> <p>Microsoft also recently made a move into the in-game ad market, with the <a href="/blog/274-microsoft-launches-all-in-one-ad-solutions">acquisition of in-game ad company Massive</a> for between $200m and $400m (£102 to £204m). </p> <p> <a href="mailto:blog@e-consultancy.com" title="blocked::mailto:blog@e-consultancy.com">blog@e-consultancy.com</a> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>The deal has been on the cards for a while, and the acquisition gives Google a chance to move into a new market. The video game ad sector is estimated to be worth around $100m (£51m) now, and is forecast to grow fivefold by 2010. </Paragraph> <Paragraph>Adscape officially launched in February 2006 with $3.2m (£1.6m) funding from Atlanta’s HIG Ventures. </Paragraph> <Paragraph>It doesn't have any game publisher customers yet, but the deal gives Google the patents for Adscape's technology and the experience and contacts of the current management team. </Paragraph> <Paragraph>Microsoft also recently made a move into the in-game ad market, with the <Link URL="/blog/274-microsoft-launches-all-in-one-ad-solutions" Window="New">acquisition of in-game ad company Massive</Link> for between $200m and $400m (£102 to £204m). </Paragraph> <Paragraph> <Link URL="mailto:blog@e-consultancy.com" Title="blocked::mailto:blog@e-consultancy.com" Window="New">blog@e-consultancy.com</Link> </Paragraph> </FormattedContent> 2007-02-16T10:02:00+00:00 1 1 econsultancy_xml <p> <strong>Google has expanded its empire into the in-game ad market, with the acquisition of Adscape for $23m (£11.8m). </strong> </p> <p> <a href="http://www.adscapemedia.com/">Adscape's</a> technology allows advertisers to place ads within games, as well as giving marketers the ability to measure ad performance. </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Google has expanded its empire into the in-game ad market, with the acquisition of Adscape for $23m (£11.8m). </Emphasis> </Paragraph> <Paragraph> <Link URL="http://www.adscapemedia.com/" Window="New">Adscape's</Link> technology allows advertisers to place ads within games, as well as giving marketers the ability to measure ad performance. </Paragraph> </FormattedContent> false 839 362695 Google buys Adscape for $23m false 2007-02-16T11:19:00+00:00 google-buys-adscape-for-23m 2009-04-29T22:29:21+01:00 2009-04-29T22:29:21+01:00 387