7526 4 3 econsultancy_xml <p>Wrigley's director of global digital marketing Scott Tannen <a href="http://adage.com/digital/article.php?article_id=115054">told Advertising Age</a> CandyStand attracts four to five million bored office workers each month.</p> <p>He said it was the first branded site to be made available via the Wii's Opera browser, adding the company <em>"felt the need to be there quickly"</em> after noticing a spike in Wii online use since the Internet Channel debuted in December.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>Wrigley's director of global digital marketing Scott Tannen <Link URL="http://adage.com/digital/article.php?article_id=115054" Window="New">told Advertising Age</Link> CandyStand attracts four to five million bored office workers each month.</Paragraph> <Paragraph>He said it was the first branded site to be made available via the Wii's Opera browser, adding the company <Quote>"felt the need to be there quickly"</Quote> after noticing a spike in Wii online use since the Internet Channel debuted in December.</Paragraph> </FormattedContent> 2007-02-21T08:22:00+00:00 2 1 econsultancy_xml <p> <strong>Chewing gum maker Wrigley has launched a digital marketing campaign with a difference, rolling out a series of games on Nintendo's Wii games machine.</strong> </p> <p>The company opened its <a href="http://www.candystand.com/index.do">CandyStand</a> mini-games portal on the console's <a href="http://en.wikipedia.org/wiki/Wii_Browser">Internet Channel</a>.</p> <p>First launched in 1997, it includes a selection of brand-laden games like Altoids Sheep and The Great Flying Mintini. <a href="http://wii.candystand.com/">Availability on the Wii</a> means players will be able to use Nintendo's innovative wiimote controller to interact with the features.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Chewing gum maker Wrigley has launched a digital marketing campaign with a difference, rolling out a series of games on Nintendo's Wii games machine.</Emphasis> </Paragraph> <Paragraph>The company opened its <Link URL="http://www.candystand.com/index.do" Window="New">CandyStand</Link> mini-games portal on the console's <Link URL="http://en.wikipedia.org/wiki/Wii_Browser" Window="New">Internet Channel</Link>.</Paragraph> <Paragraph>First launched in 1997, it includes a selection of brand-laden games like Altoids Sheep and The Great Flying Mintini. <Link URL="http://wii.candystand.com/" Window="New">Availability on the Wii</Link> means players will be able to use Nintendo's innovative wiimote controller to interact with the features.</Paragraph> </FormattedContent> false 853 <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> 362716 Wrigley's lauches Wii adver-games false 2007-02-21T11:12:00+00:00 wrigley-s-lauches-wii-adver-games 2009-04-30T02:24:26+01:00 2009-10-13T08:53:23+01:00 523