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Meanwhile, a <a href="http://www.myspace.com/itvcomedycuts">central profile for the show</a> itself includes exclusive video clips using MySpace's embedded media player. MediaGuardian <a href="http://blogs.guardian.co.uk/organgrinder/2007/02/epetitions_marketing_or_edemoc.html">reports</a>: "ITV will try to use the platform to promote the show among the 16-34 year-old audience." ITV also recently <a href="http://itvprimeval.blogspot.com/2007/01/primeval-on-myspace.html">launched</a> a MySpace <a href="http://www.myspace.com/itvprimeval">profile</a> for its Primeval science fiction drama, as broadcasters tap the Fox Interactive behemoth for programme marketing. Eight episodes into its deal to air Lost, <a href="http://www.myspace.com/lostonskyone">Sky One's MySpace profile for the series</a> has amassed over 5,000 friends. <a href="mailto:blog@e-consultancy.com">blog@e-consultancy.com</a>

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>Meanwhile, a <Link URL="http://www.myspace.com/itvcomedycuts" Window="New">central profile for the show</Link> itself includes exclusive video clips using MySpace's embedded media player.<LineBreak /><LineBreak />MediaGuardian <Link URL="http://blogs.guardian.co.uk/organgrinder/2007/02/epetitions_marketing_or_edemoc.html" Window="New">reports</Link>: <Quote>"ITV will try to use the platform to promote the show among the 16-34 year-old audience."</Quote><LineBreak /><LineBreak />ITV also recently <Link URL="http://itvprimeval.blogspot.com/2007/01/primeval-on-myspace.html" Window="New">launched</Link> a MySpace <Link URL="http://www.myspace.com/itvprimeval" Window="New">profile</Link> for its Primeval science fiction drama, as broadcasters tap the Fox Interactive behemoth for programme marketing.<LineBreak /><LineBreak />Eight episodes into its deal to air Lost, <Link URL="http://www.myspace.com/lostonskyone" Window="New">Sky One's MySpace profile for the series</Link> has amassed over 5,000 friends.</Paragraph> <Paragraph> <Link URL="mailto:blog@e-consultancy.com" Window="New">blog@e-consultancy.com</Link> </Paragraph> </FormattedContent>

2007-02-22T08:54:00+00:00

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ITV is using MySpace to promote one of its new entertainment shows, <a href="http://comedycuts.itv.com">Comedy Cuts</a>. The new comedy showcase on ITV2 is linking to profiles on the social networking site for <a href="http://comedycuts.itv.com/page.asp?partid=2">each of its 50 contributors</a> - comedians, writers and stand-ups featuring throughout the show.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>ITV is using MySpace to promote one of its new entertainment shows, <Link URL="http://comedycuts.itv.com" Window="New">Comedy Cuts</Link>.</Emphasis> <LineBreak /> <LineBreak />The new comedy showcase on ITV2 is linking to profiles on the social networking site for <Link URL="http://comedycuts.itv.com/page.asp?partid=2" Window="New">each of its 50 contributors</Link> - comedians, writers and stand-ups featuring throughout the show.</Paragraph> </FormattedContent>

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For background on online PR and social media more generally, It's worth reading our (free to registered users) <a href="http://econsultancy.com/reports/online-pr-and-social-media-trends-briefing">Social Media Trends Briefing</a> (June 2009). Econsultancy has also published <a href="http://econsultancy.com/reports/social-media-and-online-pr-digital-marketing-template-files">Social Media and Online PR Template Files</a>, which you can adapt and use for your own projects. For innovation in this space, download our <a href="http://econsultancy.com/reports/innovation-report">Innovation Report</a>.

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ITV joins Sky on MySpace false

2007-02-22T09:08:00+00:00

itv-joins-sky-on-myspace

2009-04-28T22:43:42+01:00

2009-10-13T08:53:33+01:00

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