<?xml version="1.0" encoding="UTF-8"?>
<blog-post>
  <author-id type="integer">42244</author-id>
  <blog-comments-count type="integer">1</blog-comments-count>
  <blog-post-status-id type="integer">3</blog-post-status-id>
  <body-format>econsultancy_xml</body-format>
  <body-formatted>
  &lt;p&gt;At the time, Gartner based&#160;its prediction on the assumption that all those people who intend to experiment with a blog have already done so, and many have decided to move on to something else. &lt;/p&gt;
  &lt;p&gt;Kolari's claims are based on even shakier foundations - a study by the University of Maryland in Baltimore, which looked at occurrences of the word "I" in blog postings. &lt;/p&gt;
  &lt;p&gt;The point made by ebiquity is that the number of blog posts containing "I" has remained more or less constant over the past year, at around 400,000 per day. So&#160;this, it says,&#160;means that the English speaking blogosphere has reached its peak. &lt;/p&gt;
  &lt;p&gt;This seems a bizarre method of measurement as&#160;it fails to take into account the number of blog posts&#160;that don't contain the term. For example, the last ten posts on this blog have been written without using the word. &lt;/p&gt;
  &lt;p&gt;There is also&#160;plenty of room for growth in countries that have yet to reach full broadband penetration.&lt;/p&gt;
  &lt;p&gt;In addition, as peaks in blogging have often accompanied big news events, &lt;a href="http://www.sifry.com/alerts/Slide0005-12-tm.png"&gt;as Technorati's figures suggest,&lt;/a&gt; who is to say that there won't be an explosion in blogging activity to accompany the US Presidential elections next year? &lt;/p&gt;
  &lt;p&gt;
    &lt;a href="mailto:blog@e-consultancy.com"&gt;blog@e-consultancy.com&lt;/a&gt;
  &lt;/p&gt;
</body-formatted>
  <body-unformatted>&lt;FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"&gt;
  &lt;Paragraph&gt;At the time, Gartner based&#160;its prediction on the assumption that all those people who intend to experiment with a blog have already done so, and many have decided to move on to something else. &lt;/Paragraph&gt;
  &lt;Paragraph&gt;Kolari's claims are based on even shakier foundations - a study by the University of Maryland in Baltimore, which looked at occurrences of the word "I" in blog postings. &lt;/Paragraph&gt;
  &lt;Paragraph&gt;The point made by ebiquity is that the number of blog posts containing "I" has remained more or less constant over the past year, at around 400,000 per day. So&#160;this, it says,&#160;means that the English speaking blogosphere has reached its peak. &lt;/Paragraph&gt;
  &lt;Paragraph&gt;This seems a bizarre method of measurement as&#160;it fails to take into account the number of blog posts&#160;that don't contain the term. For example, the last ten posts on this blog have been written without using the word. &lt;/Paragraph&gt;
  &lt;Paragraph&gt;There is also&#160;plenty of room for growth in countries that have yet to reach full broadband penetration.&lt;/Paragraph&gt;
  &lt;Paragraph&gt;In addition, as peaks in blogging have often accompanied big news events, &lt;Link URL="http://www.sifry.com/alerts/Slide0005-12-tm.png" Window="New"&gt;as Technorati's figures suggest,&lt;/Link&gt; who is to say that there won't be an explosion in blogging activity to accompany the US Presidential elections next year? &lt;/Paragraph&gt;
  &lt;Paragraph&gt;
    &lt;Link URL="mailto:blog@e-consultancy.com" Window="New"&gt;blog@e-consultancy.com&lt;/Link&gt;
  &lt;/Paragraph&gt;
&lt;/FormattedContent&gt;</body-unformatted>
  <created-at type="datetime">2007-02-26T13:30:00+00:00</created-at>
  <enabled-blog-comments-count type="integer">1</enabled-blog-comments-count>
  <expertise-level-id type="integer">1</expertise-level-id>
  <extract-format>econsultancy_xml</extract-format>
  <extract-formatted>
  &lt;p&gt;
    &lt;strong&gt;A post by Pranam Kolari on &lt;a href="http://ebiquity.umbc.edu/blogger/2007/02/25/the-is-of-the-blogosphere/"&gt;ebiquity's blog&lt;/a&gt; claims that the English-speaking&#160;blogosphere&#160;has reached its peak.&lt;/strong&gt;
  &lt;/p&gt;
  &lt;p&gt;This echoes &lt;a href="/blog/649-gartner-predicts-that-blogging-will-peak-next-year"&gt;predictions made by Gartner in December&lt;/a&gt; that the blogosphere will&#160;top out&#160;this year at 100m blogs, and start to decline thereafter. &lt;/p&gt;
</extract-formatted>
  <extract-unformatted>&lt;FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"&gt;
  &lt;Paragraph&gt;
    &lt;Emphasis&gt;A post by Pranam Kolari on &lt;Link URL="http://ebiquity.umbc.edu/blogger/2007/02/25/the-is-of-the-blogosphere/" Window="New"&gt;ebiquity's blog&lt;/Link&gt; claims that the English-speaking&#160;blogosphere&#160;has reached its peak.&lt;/Emphasis&gt;
  &lt;/Paragraph&gt;
  &lt;Paragraph&gt;This echoes &lt;Link URL="/blog/649-gartner-predicts-that-blogging-will-peak-next-year" Window="New"&gt;predictions made by Gartner in December&lt;/Link&gt; that the blogosphere will&#160;top out&#160;this year at 100m blogs, and start to decline thereafter. &lt;/Paragraph&gt;
&lt;/FormattedContent&gt;</extract-unformatted>
  <featured type="boolean">false</featured>
  <id type="integer">871</id>
  <learn-more-formatted>&lt;p&gt;For background on online PR and social media more generally, It's worth reading our (free to registered users) &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/online-pr-and-social-media-trends-briefing"&gt;Social Media Trends Briefing&lt;/a&gt;&lt;/strong&gt; (June 2009). Econsultancy has also published &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/social-media-and-online-pr-digital-marketing-template-files"&gt;Social Media and Online PR Template Files&lt;/a&gt;&lt;/strong&gt;, which you can adapt and use for your own projects. For innovation in this space, download our &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/innovation-report"&gt;Innovation Report&lt;/a&gt;&lt;/strong&gt;.&lt;/p&gt;</learn-more-formatted>
  <learn-more-unformatted>&lt;p&gt;For background on online PR and social media more generally, It's worth reading our (free to registered users) &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/online-pr-and-social-media-trends-briefing"&gt;Social Media Trends Briefing&lt;/a&gt;&lt;/strong&gt; (June 2009). Econsultancy has also published &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/social-media-and-online-pr-digital-marketing-template-files"&gt;Social Media and Online PR Template Files&lt;/a&gt;&lt;/strong&gt;, which you can adapt and use for your own projects. For innovation in this space, download our &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/innovation-report"&gt;Innovation Report&lt;/a&gt;&lt;/strong&gt;.&lt;/p&gt;</learn-more-unformatted>
  <legacy-article-id type="integer">362755</legacy-article-id>
  <name>Another report claims that blogging has peaked</name>
  <private type="boolean">false</private>
  <published-at type="datetime">2007-02-28T09:32:00+00:00</published-at>
  <slug>another-report-claims-that-blogging-has-peaked</slug>
  <tweetbacks-updated-at type="datetime">2009-04-28T22:43:53+01:00</tweetbacks-updated-at>
  <unpublished-at type="datetime" nil="true"></unpublished-at>
  <updated-at type="datetime">2009-10-13T08:54:01+01:00</updated-at>
  <views-count type="integer">418</views-count>
</blog-post>
