27054 0 3 econsultancy_xml <p>Tangozebra’s majority shareholder Media Square seems to have been behind the sale, in what looks like a debt-reducing move. Media Square will bag more than £11m from the divestment, which will lower its debt to less than £20m.</p> <p>The new owner will integrate Tangozebra’s tools with its own to help clients manage a range of ad formats. </p> <p>The acquisition will help DoubleClick strengthen its hand in Europe. The enlarged company will have a headcount of around 250 across Europe, The Middle East and Africa.</p> <p>Tangozebra's recorded a pre-tax profit of £244,000 for the year to 28 February 2006.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>Tangozebra’s majority shareholder Media Square seems to have been behind the sale, in what looks like a debt-reducing move. Media Square will bag more than £11m from the divestment, which will lower its debt to less than £20m.</Paragraph> <Paragraph>The new owner will integrate Tangozebra’s tools with its own to help clients manage a range of ad formats. </Paragraph> <Paragraph>The acquisition will help DoubleClick strengthen its hand in Europe. The enlarged company will have a headcount of around 250 across Europe, The Middle East and Africa.</Paragraph> <Paragraph>Tangozebra's recorded a pre-tax profit of £244,000 for the year to 28 February 2006.</Paragraph> </FormattedContent> 2007-03-01T11:27:00+00:00 0 1 econsultancy_xml <p> <strong>DoubleClick has purchased rich media ad firm Tangozebra for £15m, and plans to merge both firms’ European activities.</strong> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>DoubleClick has purchased rich media ad firm Tangozebra for £15m, and plans to merge both firms’ European activities.</Emphasis> </Paragraph> </FormattedContent> false 880 <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> 362773 DoubleClick buys Tangozebra for £15m false 2007-03-01T11:27:00+00:00 doubleclick-buys-tangozebra-for-15m 2009-04-28T22:44:02+01:00 2009-10-13T08:54:06+01:00 391