7526 0 3 econsultancy_xml It establishes competitions around partner brands including Havaianas shoes and Osè underwear. In response to a set <a href="http://www.zooppa.com/contest/5#brief">brief</a>, users upload scripts, storyboards or complete videos and can vote on each other's contributions. Top prizes are around US$1,500.<br /><br />As the former audience increasingly acquires the ability to create and distribute its own creative media content, brands like Chevrolet, Doritos and Toyota have <a href="/blog/685-viewers-call-the-super-bowl-ad-shots">tapped consumers' enthusiasm</a> to generate a kind of marketing campaign that owes much to the earlier efforts of <a href="http://www.spreadfirefox.com/">Firefox's most passionate advocates</a> and is seen by many to have more authenticity than expensively constructed television spots.<br /><br />Zooppa uses a "Mr Big Zooppa" character to create an irreverant Italian-American personality for the site and is one of the first sites to aim to scoop such efforts into a single platform.<br /><br />The site's "chief evangelist" Allison Green last month <a href="http://adsoftheworld.com/blog/commentary/zoopa_com_ital_american_start_up_about_advertising#comment">said</a>: <em>"Zooppa.com's purpose is to create a community of professional and amateur creatives and videomakers that compete in creating the best and the most viral video commercials ever.</em><br /><br /><em>"In particular – as everyone will notice after the official launch of Zooppa.com – we will concentrate our efforts in a developing system of blog-oriented advertising.</em><strong><em>"</em></strong><strong></strong> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/">It establishes competitions around partner brands including Havaianas shoes and Osè underwear. In response to a set <Link URL="http://www.zooppa.com/contest/5#brief" Window="New">brief</Link>, users upload scripts, storyboards or complete videos and can vote on each other's contributions. Top prizes are around US$1,500.<LineBreak /><LineBreak />As the former audience increasingly acquires the ability to create and distribute its own creative media content, brands like Chevrolet, Doritos and Toyota have <Link URL="/blog/685-viewers-call-the-super-bowl-ad-shots" Window="New">tapped consumers' enthusiasm</Link> to generate a kind of marketing campaign that owes much to the earlier efforts of <Link URL="http://www.spreadfirefox.com/" Window="New">Firefox's most passionate advocates</Link> and is seen by many to have more authenticity than expensively constructed television spots.<LineBreak /><LineBreak />Zooppa uses a "Mr Big Zooppa" character to create an irreverant Italian-American personality for the site and is one of the first sites to aim to scoop such efforts into a single platform.<LineBreak /><LineBreak />The site's "chief evangelist" Allison Green last month <Link URL="http://adsoftheworld.com/blog/commentary/zoopa_com_ital_american_start_up_about_advertising#comment" Window="New">said</Link>: <Quote>"Zooppa.com's purpose is to create a community of professional and amateur creatives and videomakers that compete in creating the best and the most viral video commercials ever.</Quote><LineBreak /><LineBreak /><Quote>"In particular – as everyone will notice after the official launch of Zooppa.com – we will concentrate our efforts in a developing system of blog-oriented advertising.</Quote><Emphasis><Quote>"</Quote></Emphasis><Emphasis></Emphasis></FormattedContent> 2007-03-02T09:13:00+00:00 0 1 econsultancy_xml <p> <strong>A new website invites users to make their own video ads for big-name brands, and get paid along with the deal.</strong> <br /> <br /> <a href="http://www.zooppa.com">Zooppa</a> harnesses the trend in consumer-generated ad campaigns that has been increasingly in vogue.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>A new website invites users to make their own video ads for big-name brands, and get paid along with the deal.</Emphasis> <LineBreak /> <LineBreak /> <Link URL="http://www.zooppa.com" Window="New">Zooppa</Link> harnesses the trend in consumer-generated ad campaigns that has been increasingly in vogue.</Paragraph> </FormattedContent> false 886 362783 Zooppa gives cash for consumers' ads false 2007-03-02T09:41:00+00:00 zooppa-gives-cash-for-consumers-ads 2009-04-30T01:04:47+01:00 2009-04-30T01:04:47+01:00 365