7526 0 3 econsultancy_xml <p>A trial began in December and aims to test the firm's network infrastructure with a view to pushing ads to cable platforms in the round.</p> <p>Google recently <a href="/blog/733-google-plans-ads-on-local-billboards">filed patents</a> on technology to deliver ads to billboards and is already trialling <a href="/blog/617-google-begins-radio-ad-trials">radio</a> and <a href="/blog/472-google-trials-newspaper-ad-system">print</a> ads for AdWords customers - the printed ads operated using a similar auction system.</p> <p>But the TV delivery to date uses salespeople rather than computer software to regulate auctions as the technology is currently limited.</p> <p>If Google can put the juice back into television advertising, it may attract networks like ITV and SMG, which have faced ad slumps in the last couple of years, hit by increasing plurality and the transfer of eyeballs to the internet.</p> <p>Meanwhile, <a href="http://virtualeconomics.typepad.com/virtualeconomics/2007/03/is_google_alrea.html">data out last week</a> showed Google is earning more ad revenue than any UK media company - second only to ITV.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>A trial began in December and aims to test the firm's network infrastructure with a view to pushing ads to cable platforms in the round.</Paragraph> <Paragraph>Google recently <Link URL="/blog/733-google-plans-ads-on-local-billboards" Window="New">filed patents</Link> on technology to deliver ads to billboards and is already trialling <Link URL="/blog/617-google-begins-radio-ad-trials" Window="New">radio</Link> and <Link URL="/blog/472-google-trials-newspaper-ad-system" Window="New">print</Link> ads for AdWords customers - the printed ads operated using a similar auction system.</Paragraph> <Paragraph>But the TV delivery to date uses salespeople rather than computer software to regulate auctions as the technology is currently limited.</Paragraph> <Paragraph>If Google can put the juice back into television advertising, it may attract networks like ITV and SMG, which have faced ad slumps in the last couple of years, hit by increasing plurality and the transfer of eyeballs to the internet.</Paragraph> <Paragraph>Meanwhile, <Link URL="http://virtualeconomics.typepad.com/virtualeconomics/2007/03/is_google_alrea.html" Window="New">data out last week</Link> showed Google is earning more ad revenue than any UK media company - second only to ITV.</Paragraph> </FormattedContent> 2007-03-13T08:03:00+00:00 0 1 econsultancy_xml <p> <strong>Google has started selling adverts on television as the search giant continues to expand its reach to other media, according to reports.</strong> </p> <p>Sources told <a href="http://online.wsj.com/article/SB117349709482933055.html?mod=rss_Today's_Most_Popular">Wall Street Journal</a> that Google is buying ad time on a small cable service, Astound, in Concord, California, then re-selling commercial breaks to advertisers under an auction system.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Google has started selling adverts on television as the search giant continues to expand its reach to other media, according to reports.</Emphasis> </Paragraph> <Paragraph>Sources told <Link URL="http://online.wsj.com/article/SB117349709482933055.html?mod=rss_Today's_Most_Popular" Window="New">Wall Street Journal</Link> that Google is buying ad time on a small cable service, Astound, in Concord, California, then re-selling commercial breaks to advertisers under an auction system.</Paragraph> </FormattedContent> false 913 <p>Econsultancy's <strong><a href="http://econsultancy.com/reports/internet-statistics-compendium">Internet Statistics Compendium</a></strong> is a comprehensive compilation of web-related statistics and online market research with data, facts, charts and figures. A great time-saver when preparing for presentations and pitches.</p> <p>Econsultancy's <strong><a href="http://econsultancy.com/reports/internet-statistics-compendium">Internet Statistics Compendium</a></strong> is a comprehensive compilation of web-related statistics and online market research with data, facts, charts and figures. A great time-saver when preparing for presentations and pitches.</p> 362843 Google launches TV ads, creeps up on ITV false 2007-03-13T08:21:00+00:00 google-launches-tv-ads-creeps-up-on-itv 2009-04-28T22:44:35+01:00 2009-10-13T08:55:20+01:00 188