6683 5 3 econsultancy_xml <p>It says 48% of brand marketers will deploy marketing on social networking channels, compared to 38% last year. </p> <p>The figures contrast with <a href="/blog/809-brands-fail-to-bag-myspace-domain-extensions">reports</a> that many firms have yet to create their own profiles on social networking sites, amid concerns over the moderation of content and the potential PR risks.</p> <p>However, Emily Riley, JupiterResearch analyst and lead author of the report, <a href="http://clickz.com/showPage.html?page=3625226">told ClickZ</a>:</p> <blockquote> <p> <em>"I think that many advertisers, even those with fear, understand that if they're not there it's worse than getting negative feedback. </em> </p> <p> <em>"It's more important to be there with some risk than not be there at all. Your competitor will surely be there."</em> </p> </blockquote> <p>She added it was important to get the right people onside:</p> <blockquote> <p> <em>“Thirty percent of frequent social networkers trust their peers’ opinions when making a major purchase decision, but only 10% trust advertisements. </em> </p> <p> <em>"Consequently, brand marketers must harness brand advocates and influentials by providing additional motivation for frequent networkers to engage in social marketing.”</em> <br /> </p> </blockquote> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>It says 48% of brand marketers will deploy marketing on social networking channels, compared to 38% last year. </Paragraph> <Paragraph>The figures contrast with <Link URL="/blog/809-brands-fail-to-bag-myspace-domain-extensions" Window="New">reports</Link> that many firms have yet to create their own profiles on social networking sites, amid concerns over the moderation of content and the potential PR risks.</Paragraph> <Paragraph>However, Emily Riley, JupiterResearch analyst and lead author of the report, <Link URL="http://clickz.com/showPage.html?page=3625226" Window="New">told ClickZ</Link>:</Paragraph> <Block> <Paragraph Align="Left"> <Quote>"I think that many advertisers, even those with fear, understand that if they're not there it's worse than getting negative feedback. </Quote> </Paragraph> <Paragraph Align="Left"> <Quote>"It's more important to be there with some risk than not be there at all. Your competitor will surely be there."</Quote> </Paragraph> </Block> <Paragraph>She added it was important to get the right people onside:</Paragraph> <Block> <Paragraph> <Quote>“Thirty percent of frequent social networkers trust their peers’ opinions when making a major purchase decision, but only 10% trust advertisements. </Quote> </Paragraph> <Paragraph> <Quote>"Consequently, brand marketers must harness brand advocates and influentials by providing additional motivation for frequent networkers to engage in social marketing.”</Quote> <LineBreak /> </Paragraph> </Block> </FormattedContent> 2007-03-13T14:28:00+00:00 5 1 econsultancy_xml <p> <strong>Almost 50% of brand marketers will target social networking sites this year, a new </strong> <a href="http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&amp;newsId=20070312005736&amp;newsLang=en"> <strong>report by JupiterResearch</strong> </a> <strong>says.</strong> </p> <p>The group predicts that adoption of social marketing tactics will increasingly see brands competing for attention on sites like <a href="http://www.myspace.com">Myspace</a> and <a href="http://www.bebo.com">Bebo</a>.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Almost 50% of brand marketers will target social networking sites this year, a new </Emphasis> <Link URL="http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&amp;newsId=20070312005736&amp;newsLang=en" Window="New"> <Emphasis>report by JupiterResearch</Emphasis> </Link> <Emphasis>says.</Emphasis> </Paragraph> <Paragraph>The group predicts that adoption of social marketing tactics will increasingly see brands competing for attention on sites like <Link URL="http://www.myspace.com" Window="New">Myspace</Link> and <Link URL="http://www.bebo.com" Window="New">Bebo</Link>.</Paragraph> </FormattedContent> false 917 362848 More brands target social networking sites false 2007-03-13T14:38:00+00:00 more-brands-target-social-networking-sites 2009-04-28T22:44:39+01:00 2009-04-28T22:44:39+01:00 583