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  &lt;p&gt;Prices will start from &#163;9.99 per film, and 'SecureBurn technology' will be used to prevent&#160;customers from making further copies from the downloaded films. &lt;/p&gt;
  &lt;p&gt;Lovefilm says that the download time for each movie will be between 30 and 90 minutes, while the time taken to burn the&#160;DVD will be the same as the movie's running time. Seems like quite a wait from where we're sitting, innovative as it is.&lt;/p&gt;
  &lt;p&gt;Meanwhile, Lovefilm is also introducing a selection of free, &lt;a href="/blog/862-ad-supported-video-losing-ground-to-downloads"&gt;ad-supported movies for download&lt;/a&gt;. Users will be required to install&#160;software to view the free content, which will be sponsored by Volkswagen. &lt;/p&gt;
  &lt;p&gt;As well as having its branding across the site, VW's ads will be shown while the film is downloading,&#160;and&#160;the viewing of the film will be preceded by a short ad for the German car maker.&lt;/p&gt;
  &lt;p&gt;The free to download films will be a selection of 'indie gems', including The Proposition, Little Fish, and The Machinist. &lt;/p&gt;
  &lt;p&gt;Lovefilm was last week linked with &lt;a href="http://business.timesonline.co.uk/tol/business/industry_sectors/media/article1499852.ece"&gt;a possible &#163;100m IPO&lt;/a&gt;.&lt;/p&gt;
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  &lt;Paragraph&gt;Prices will start from &#163;9.99 per film, and 'SecureBurn technology' will be used to prevent&#160;customers from making further copies from the downloaded films. &lt;/Paragraph&gt;
  &lt;Paragraph&gt;Lovefilm says that the download time for each movie will be between 30 and 90 minutes, while the time taken to burn the&#160;DVD will be the same as the movie's running time. Seems like quite a wait from where we're sitting, innovative as it is.&lt;/Paragraph&gt;
  &lt;Paragraph&gt;Meanwhile, Lovefilm is also introducing a selection of free, &lt;Link URL="/blog/862-ad-supported-video-losing-ground-to-downloads" Window="New"&gt;ad-supported movies for download&lt;/Link&gt;. Users will be required to install&#160;software to view the free content, which will be sponsored by Volkswagen. &lt;/Paragraph&gt;
  &lt;Paragraph&gt;As well as having its branding across the site, VW's ads will be shown while the film is downloading,&#160;and&#160;the viewing of the film will be preceded by a short ad for the German car maker.&lt;/Paragraph&gt;
  &lt;Paragraph&gt;The free to download films will be a selection of 'indie gems', including The Proposition, Little Fish, and The Machinist. &lt;/Paragraph&gt;
  &lt;Paragraph&gt;Lovefilm was last week linked with &lt;Link URL="http://business.timesonline.co.uk/tol/business/industry_sectors/media/article1499852.ece" Window="New"&gt;a possible &#163;100m IPO&lt;/Link&gt;.&lt;/Paragraph&gt;
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  <created-at type="datetime">2007-03-15T13:52:00+00:00</created-at>
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  &lt;p&gt;
    &lt;strong&gt;Lovefilm.com, the online&#160;DVD rental company, has announced the launch of the UK's first legal movie download service, which will allow customers to burn downloaded movies onto blank DVDs. &lt;/strong&gt;
  &lt;/p&gt;
  &lt;p&gt;The move is prompted by&lt;a href="http://www.lovefilm.com/visitor/home.html"&gt; Lovefilm's&lt;/a&gt; research into its&#160;customer's preferences, which found that&#160;57% wanted the opportunity to create their own discs from their downloads. &lt;/p&gt;
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    &lt;Emphasis&gt;Lovefilm.com, the online&#160;DVD rental company, has announced the launch of the UK's first legal movie download service, which will allow customers to burn downloaded movies onto blank DVDs. &lt;/Emphasis&gt;
  &lt;/Paragraph&gt;
  &lt;Paragraph&gt;The move is prompted by&lt;Link URL="http://www.lovefilm.com/visitor/home.html" Window="New"&gt; Lovefilm's&lt;/Link&gt; research into its&#160;customer's preferences, which found that&#160;57% wanted the opportunity to create their own discs from their downloads. &lt;/Paragraph&gt;
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  <name>Lovefilm launches 'download to burn' service</name>
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  <published-at type="datetime">2007-03-16T13:11:00+00:00</published-at>
  <slug>lovefilm-launches-download-to-burn-service</slug>
  <tweetbacks-updated-at type="datetime">2009-04-28T22:44:52+01:00</tweetbacks-updated-at>
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  <updated-at type="datetime">2009-04-28T22:44:52+01:00</updated-at>
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