7526 1 3 econsultancy_xml <p>But on Wednesday it <a href="http://curverider.co.uk/blog/2007/03/14/ask-puts-its-foot-in-it/">emerged</a> the domain was owned by Profero, a marketing agency used by Yahoo! and Ask.com, before Ask.com CEO Jim Lanzone confirmed the details. He <a href="http://news.com.com/2061-10803_3-6167349.html">told</a> CNET News: </p> <blockquote> <p> <em>"We've found that 62% of UK users give little to no thought to which search engine they use. It's been hard to break through in that market.</em> </p> <p> <em>"So, we're raising the issue in a tongue-and-cheek fashion. We want people to explore new options. We're certainly not saying Google has done anything wrong in the process."</em> </p> </blockquote> <p>But the campaign does not stop at posters to spread its message. Ask.com has even included the message in <a href="http://uk.ask.com/web?q=google&amp;qsrc=1&amp;o=312&amp;l=dir&amp;dm=all">its own search results for "Google"</a>.<br /><br />Despite encouraging searchers to seek out an alternative search engine, some who have left comments at information-revolution.org have <a href="http://www.information-revolution.org/?p=31">criticised</a> the initially secretive nature of the campaign.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>But on Wednesday it <Link URL="http://curverider.co.uk/blog/2007/03/14/ask-puts-its-foot-in-it/" Window="New">emerged</Link> the domain was owned by Profero, a marketing agency used by Yahoo! and Ask.com, before Ask.com CEO Jim Lanzone confirmed the details. He <Link URL="http://news.com.com/2061-10803_3-6167349.html" Window="New">told</Link> CNET News: </Paragraph> <Block> <Paragraph> <Quote>"We've found that 62% of UK users give little to no thought to which search engine they use. It's been hard to break through in that market.</Quote> </Paragraph> <Paragraph> <Quote>"So, we're raising the issue in a tongue-and-cheek fashion. We want people to explore new options. We're certainly not saying Google has done anything wrong in the process."</Quote> </Paragraph> </Block> <Paragraph>But the campaign does not stop at posters to spread its message. Ask.com has even included the message in <Link URL="http://uk.ask.com/web?q=google&amp;qsrc=1&amp;o=312&amp;l=dir&amp;dm=all" Window="New">its own search results for "Google"</Link>.<LineBreak /><LineBreak />Despite encouraging searchers to seek out an alternative search engine, some who have left comments at information-revolution.org have <Link URL="http://www.information-revolution.org/?p=31" Window="New">criticised</Link> the initially secretive nature of the campaign.</Paragraph> </FormattedContent> 2007-03-16T07:56:00+00:00 1 1 econsultancy_xml <p> <strong>Ask.com has launched a guerrilla-style marketing campaign designed to encourage British internet users to broaden their choice of search engine.</strong> <br /> <br />In the last couple of weeks, posters featuring a megaphone, a link to <a href="http://information-revolution.org ">information-revolution.org </a>and the slogan <em>"stop the information monopoly"</em> began <a href="http://valleywag.com/tech/advertising/a-botched-revolt-against-google-244111.php">appearing</a> on tube trains, lamp posts and elsewhere. They warn libertarians about Google's 75% UK market share, although the name of the organisation behind the campaign was not disclosed.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Ask.com has launched a guerrilla-style marketing campaign designed to encourage British internet users to broaden their choice of search engine.</Emphasis> <LineBreak /> <LineBreak />In the last couple of weeks, posters featuring a megaphone, a link to <Link URL="http://information-revolution.org " Window="New">information-revolution.org </Link>and the slogan <Quote>"stop the information monopoly"</Quote> began <Link URL="http://valleywag.com/tech/advertising/a-botched-revolt-against-google-244111.php" Window="New">appearing</Link> on tube trains, lamp posts and elsewhere. They warn libertarians about Google's 75% UK market share, although the name of the organisation behind the campaign was not disclosed.</Paragraph> </FormattedContent> false 933 <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> 362873 Ask.com admits to secret anti-Google campaign false 2007-03-16T09:28:00+00:00 ask-com-admits-to-secret-anti-google-campaign 2009-04-29T11:12:48+01:00 2009-10-13T08:55:52+01:00 623