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Yahoo! last night announced it was making the feature <a href="http://mobile.yahoo.com/mobileweb/onesearch">available to mobile browsers</a> at m.yahoo.com and would automatically customise the experience to the plethora of different handset and mobile operating systems. The portal is aggressively targeting the mobile search space, at the same time is courting large advertisers for its desktop and handset search marketing services. Mobile searchers can click through to a landing page or mobile website oneSearch makes Yahoo!'s mobile ad offering more attractive to marketers by greatly multiplying the number of potential eyeballs for advertisements. The platform aims to make searches more relevant, friendlier and quicker for on-the-move handset users. Meanwhile, <a href="http://www.mediosystems.com/">Medio Systems</a> announced its launch of a new pay-per-click mobile advertising network, MobileNow. The platform will be delivered to the company's network partners as well as to other parties, and operates using an auction system. The platform will <a href="http://www.mediosystems.com/company/press/20070319b.php">integrate pay-per-call advertising technology</a> from Ingenio that allows users to click from search results to call a vendor and only charges marketers for calls placed.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/">Yahoo! last night announced it was making the feature <Link URL="http://mobile.yahoo.com/mobileweb/onesearch" Window="New">available to mobile browsers</Link> at m.yahoo.com and would automatically customise the experience to the plethora of different handset and mobile operating systems.<LineBreak /><LineBreak />The portal is aggressively targeting the mobile search space, at the same time is courting large advertisers for its desktop and handset search marketing services. Mobile searchers can click through to a landing page or mobile website<LineBreak /><LineBreak />oneSearch makes Yahoo!'s mobile ad offering more attractive to marketers by greatly multiplying the number of potential eyeballs for advertisements.<LineBreak /><LineBreak />The platform aims to make searches more relevant, friendlier and quicker for on-the-move handset users.<LineBreak /><LineBreak />Meanwhile, <Link URL="http://www.mediosystems.com/" Window="New">Medio Systems</Link> announced its launch of a new pay-per-click mobile advertising network, MobileNow. The platform will be delivered to the company's network partners as well as to other parties, and operates using an auction system.<LineBreak /><LineBreak />The platform will <Link URL="http://www.mediosystems.com/company/press/20070319b.php" Window="New">integrate pay-per-call advertising technology</Link> from Ingenio that allows users to click from search results to call a vendor and only charges marketers for calls placed.</FormattedContent>

2007-03-20T08:16:00+00:00

econsultancy_xml

Yahoo! has launched its oneSearch mobile search platform for mobile web browsers, taking its new search marketing service to a greatly expanded number of handset users. Previously, <a href="http://mobile.yahoo.com/;_ylt=AnAl5Ds0HCk.OEth3xR1FpkRtQcJ">oneSearch</a>, which delivers enhanced results and listings for the small screen, was only available in Yahoo!'s downloadable <a href="http://mobile.yahoo.com/go;_ylt=AqldPrerRapn49ei2werX.wRtQcJ">Go 2.0</a> application, launched in January. Results pages display <a href="http://sites.mobile.yahoo.com/searchmarketing">search-related ads and sponsored banners</a>.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Yahoo! has launched its oneSearch mobile search platform for mobile web browsers, taking its new search marketing service to a greatly expanded number of handset users.</Emphasis> </Paragraph> <Paragraph>Previously, <Link URL="http://mobile.yahoo.com/;_ylt=AnAl5Ds0HCk.OEth3xR1FpkRtQcJ" Window="New">oneSearch</Link>, which delivers enhanced results and listings for the small screen, was only available in Yahoo!'s downloadable <Link URL="http://mobile.yahoo.com/go;_ylt=AqldPrerRapn49ei2werX.wRtQcJ" Window="New">Go 2.0</Link> application, launched in January. Results pages display <Link URL="http://sites.mobile.yahoo.com/searchmarketing" Window="New">search-related ads and sponsored banners</Link>.</Paragraph> </FormattedContent>

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Econsultancy has published a <a href="http://econsultancy.com/reports/mobile-marketing-buyers-guide">Mobile Marketing Buyer's Guide</a> which is aimed at those who are investigating the market for mobile marketing platforms, with profiles of 14 leading suppliers and an analysis of market trends. See also our <a href="http://econsultancy.com/reports/mobile-statistics">Mobile Statistics Compendium</a> for data, facts and charts relating to mobile.

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Yahoo! launches oneSearch for mobile web false

2007-03-20T09:25:00+00:00

yahoo-launches-onesearch-for-mobile-web

2009-04-28T22:45:06+01:00

2009-10-13T08:56:09+01:00

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