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Positive ranking factors include: <ul> <li> How many blogrolls list the blog - especially from high-quality blogrolls or blogrolls of respected bloggers. </li> <li> Links from other sources - including mail and chats. </li> <li> How well tags are used to categorize a post. </li> <li> PageRank </li> <li> The number of subscribers to your blog feed - using data gathered from feed readers. </li> <li> Clicks in search results. </li> </ul> Factors which may have a negative effect on ranking: <ul> <li> Automated posting - an anti-spam measure. </li> <li> Different content between the site and the feed - an indication of a low quality/spam blog. </li> <li> The amount of duplicate content. </li> <li> Using words and phrases that appear frequently in spam blogs. </li> <li> Posts that have identical size. </li> <li> Linking to a single web page - "If the number of links to any single external site exceeds a threshold, this can be a negative indication of quality of the blog document." </li> <li> The location/quantity of ads - if ads are seen in the recent posts of a blog, they could be considered a negative quality factor. </li> </ul> <a href="mailto:blog@e-consultancy.com">blog@e-consultancy.com</a>

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Positive ranking factors include:</Emphasis> <LineBreak /> </Paragraph> <List Type="Disc"> <ListItem> <Emphasis>How many blogrolls list the blog - </Emphasis>especially from high-quality blogrolls or blogrolls of respected bloggers. <LineBreak /><LineBreak /></ListItem> <ListItem> <Emphasis>Links from other sources</Emphasis> - including mail and chats.<LineBreak /><LineBreak /></ListItem> <ListItem> <Emphasis>How well tags are used to categorize a post. <LineBreak /></Emphasis> <LineBreak /> </ListItem> <ListItem> <Emphasis>PageRank <LineBreak /></Emphasis> <LineBreak /> </ListItem> <ListItem> <Emphasis>The number of subscribers to your blog feed</Emphasis> - using data gathered from feed readers. <LineBreak /><LineBreak /></ListItem> <ListItem> <Emphasis>Clicks in search results.</Emphasis> <LineBreak /> </ListItem> </List> <Paragraph> <Emphasis>Factors which may have a negative effect on ranking: <LineBreak /></Emphasis> </Paragraph> <List Type="Disc"> <ListItem> <Emphasis>Automated posting - </Emphasis>an anti-spam measure.<LineBreak /><LineBreak /></ListItem> <ListItem> <Emphasis>Different content between the site and the feed -</Emphasis> an indication of a low quality/spam blog. <LineBreak /><LineBreak /></ListItem> <ListItem> <Emphasis>The amount of duplicate content. <LineBreak /><LineBreak /></Emphasis> </ListItem> <ListItem> <Emphasis>Using words and phrases that appear frequently in spam blogs.<LineBreak /><LineBreak /></Emphasis> </ListItem> <ListItem> <Emphasis>Posts that have identical size.<LineBreak /><LineBreak /></Emphasis> </ListItem> <ListItem> <Emphasis>Linking to a single web page - </Emphasis> "If the number of links to any single external site exceeds a threshold, this can be a negative indication of quality of the blog document."<LineBreak /><LineBreak /></ListItem> <ListItem> <Emphasis>The location/quantity of ads -</Emphasis> if ads are seen in the recent posts of a blog, they could be considered a negative quality factor.<LineBreak /></ListItem> </List> <Paragraph> <Link URL="mailto:blog@e-consultancy.com" Window="New">blog@e-consultancy.com</Link> </Paragraph> </FormattedContent>

2007-03-20T09:19:00+00:00

econsultancy_xml

Bill Slawski at <a href="http://www.seobythesea.com/?p=541"> SEO by the Sea </a> has an interesting post which gives an insight into how Google's Blog Search ranks its results. He has come across a patent application by Google which explains some of the ranking factors. The patent application, <a href="http://appft1.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PG01&p=1&u=%2Fnetahtml%2FPTO%2Fsrchnum.html&r=1&f=G&l=50&s1=%2220070061297%22.PGNR.&OS=DN/20070061297&RS=DN/20070061297">'Ranking Blog Documents'</a>, shows how Google ranks blogs according to searchers' queries based upon a combination of relevance and quality scores.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Bill Slawski at </Emphasis> <Link URL="http://www.seobythesea.com/?p=541" Window="New"> <Emphasis>SEO by the Sea</Emphasis> </Link> <Emphasis>has an interesting post which gives an insight into how Google's Blog Search ranks its results. He has come across a patent application by Google which explains some of the ranking factors.</Emphasis> </Paragraph> <Paragraph>The patent application, <Link URL="http://appft1.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PG01&p=1&u=%2Fnetahtml%2FPTO%2Fsrchnum.html&r=1&f=G&l=50&s1=%2220070061297%22.PGNR.&OS=DN/20070061297&RS=DN/20070061297" Window="New">'Ranking Blog Documents'</Link>, shows how Google ranks blogs according to searchers' queries based upon a combination of relevance and quality scores.</Paragraph> </FormattedContent>

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For background on online PR and social media more generally, It's worth reading our (free to registered users) <a href="http://econsultancy.com/reports/online-pr-and-social-media-trends-briefing">Social Media Trends Briefing</a> (June 2009). Econsultancy has also published <a href="http://econsultancy.com/reports/social-media-and-online-pr-digital-marketing-template-files">Social Media and Online PR Template Files</a>, which you can adapt and use for your own projects. For innovation in this space, download our <a href="http://econsultancy.com/reports/innovation-report">Innovation Report</a>.

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Google Blog Search ranking explained false

2007-03-20T10:14:00+00:00

google-blog-search-ranking-explained

2009-04-29T16:19:12+01:00

2009-10-13T08:56:12+01:00

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