7526 3 3 econsultancy_xml <p>Google's pay-per-action product manager <a href="http://adwords.blogspot.com/2007/03/pay-per-action-beta-test.html">wrote</a> at the official AdWords blog:</p> <blockquote> <p> <em>"You'll define an action, set up conversion tracking, and create ads that publishers in the Google content network can then choose to place in new </em> <a href="https://www.google.com/adsense/support/bin/answer.py?answer=32715">ad units</a> <em> on their site.</em> </p> <p> <em>"You define a fixed amount that you'd like to pay for a completed action based on the value of that action to your business."</em> </p> </blockquote> <p>The beta test is currently only open to US advertisers, however.</p> <p>The emergence of PPA comes as advertisers look for more guaranteed returns on their online advertising expenditure.</p> <p>Stung by instances of click fraud, in which companies make false clicks on rivals' ads to eat up their advertising spend, the model represents additional certainty for advertisers and so a stronger likelihood of Google's continued dominance in the online ad space.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>Google's pay-per-action product manager <Link URL="http://adwords.blogspot.com/2007/03/pay-per-action-beta-test.html" Window="New">wrote</Link> at the official AdWords blog:</Paragraph> <Block> <Paragraph> <Quote>"You'll define an action, set up conversion tracking, and create ads that publishers in the Google content network can then choose to place in new </Quote> <Link URL="https://www.google.com/adsense/support/bin/answer.py?answer=32715" Window="New">ad units</Link> <Quote> on their site.</Quote> </Paragraph> <Paragraph> <Quote>"You define a fixed amount that you'd like to pay for a completed action based on the value of that action to your business."</Quote> </Paragraph> </Block> <Paragraph>The beta test is currently only open to US advertisers, however.</Paragraph> <Paragraph>The emergence of PPA comes as advertisers look for more guaranteed returns on their online advertising expenditure.</Paragraph> <Paragraph>Stung by instances of click fraud, in which companies make false clicks on rivals' ads to eat up their advertising spend, the model represents additional certainty for advertisers and so a stronger likelihood of Google's continued dominance in the online ad space.</Paragraph> </FormattedContent> 2007-03-21T12:30:00+00:00 3 1 econsultancy_xml <p> <strong>Google has <a href="http://services.google.com/payperaction/">invited</a> advertisers to become beta testers for its new pay-per-action online ad system - a move that looks very much like an entrance into the realm of affiliate marketing.  </strong> <br /> <br />Participants in the PPA system are able to add lists of intended actions to regular ads, with ad impressions only paid for once a user completes on those activities. An advertiser pays Google only if an individual subscribes to its newsletter after clicking through to its site, for example.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Google has <Link URL="http://services.google.com/payperaction/" Window="New">invited</Link> advertisers to become beta testers for its new pay-per-action online ad system - a move that looks very much like an entrance into the realm of affiliate marketing.  </Emphasis> <LineBreak /> <LineBreak />Participants in the PPA system are able to add lists of intended actions to regular ads, with ad impressions only paid for once a user completes on those activities. An advertiser pays Google only if an individual subscribes to its newsletter after clicking through to its site, for example.</Paragraph> </FormattedContent> false 954 <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> 362907 Google opens PPA beta test false 2007-03-21T12:44:00+00:00 google-opens-ppa-beta-test 2009-04-28T22:45:16+01:00 2009-10-13T08:56:29+01:00 132