7526 1 3 econsultancy_xml <ul> <li> <strong>Google - 17%</strong> </li> <li> <strong>Yahoo! - 16%</strong> </li> <li> <strong>AOL - 8%</strong> </li> <li> <strong>MSN - 7%</strong> </li> <li> <strong>All others - 52%</strong> </li> </ul> <p>Jupiter's figures are based on ad revenue after payments issued to advertising partners, suggesting Yahoo! holds on to a greater proportion of search marketing spend.</p> <p>Earlier eMarketer <a href="http://www.emarketer.com/Article.aspx?1004217">figures</a> that did not account for these so-called <em>"traffic acquisition costs"</em> had placed Google's revenue share way ahead of Yahoo!'s at 25.3% against 18%.</p> <p>And <a href="http://www.emarketer.com/Reports/All/Emarketer_2000330.aspx">latest figures</a> published by eMarketer yesterday using the same calculations project that lead will extend still further by year's end...</p> <ul> <li> <strong>Google - 32.1%</strong> </li> <li> <strong>Yahoo! - 18.7%</strong> </li> <li> <strong>AOL - 9.1%</strong> </li> <li> <strong>MSN - 6.8%</strong> </li> </ul> <p>... meaning the big four portals make up 66.6% of the total online advertising sector revenue, while the leader gobbles up a third.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <List Type="Disc"> <ListItem> <Emphasis>Google - 17%</Emphasis> </ListItem> <ListItem> <Emphasis>Yahoo! - 16%</Emphasis> </ListItem> <ListItem> <Emphasis>AOL - 8%</Emphasis> </ListItem> <ListItem> <Emphasis>MSN - 7%</Emphasis> </ListItem> <ListItem> <Emphasis>All others - 52%</Emphasis> </ListItem> </List> <Paragraph>Jupiter's figures are based on ad revenue after payments issued to advertising partners, suggesting Yahoo! holds on to a greater proportion of search marketing spend.</Paragraph> <Paragraph>Earlier eMarketer <Link URL="http://www.emarketer.com/Article.aspx?1004217" Window="New">figures</Link> that did not account for these so-called <Quote>"traffic acquisition costs"</Quote> had placed Google's revenue share way ahead of Yahoo!'s at 25.3% against 18%.</Paragraph> <Paragraph>And <Link URL="http://www.emarketer.com/Reports/All/Emarketer_2000330.aspx" Window="New">latest figures</Link> published by eMarketer yesterday using the same calculations project that lead will extend still further by year's end...</Paragraph> <List Type="Disc"> <ListItem> <Emphasis>Google - 32.1%</Emphasis> </ListItem> <ListItem> <Emphasis>Yahoo! - 18.7%</Emphasis> </ListItem> <ListItem> <Emphasis>AOL - 9.1%</Emphasis> </ListItem> <ListItem> <Emphasis>MSN - 6.8%</Emphasis> </ListItem> </List> <Paragraph>... meaning the big four portals make up 66.6% of the total online advertising sector revenue, while the leader gobbles up a third.</Paragraph> </FormattedContent> 2007-03-21T13:11:00+00:00 1 1 econsultancy_xml <p> <strong>Yahoo! has closed the gap on Google's 2006 revenue from online advertising because it keeps a greater proportion of advertising spend, according to soon-to-be-published data.</strong> <br /> <br /> <a href="http://weblogs.jupiterresearch.com/analysts/card/archives/2007/03/online_advertis.html">Revealing contents</a> of an imminent report into portal site economics, Jupiter Research analyst David Card said market share at the big four broke down as follows in 2006:-</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Yahoo! has closed the gap on Google's 2006 revenue from online advertising because it keeps a greater proportion of advertising spend, according to soon-to-be-published data.</Emphasis> <LineBreak /> <LineBreak /> <Link URL="http://weblogs.jupiterresearch.com/analysts/card/archives/2007/03/online_advertis.html" Window="New">Revealing contents</Link> of an imminent report into portal site economics, Jupiter Research analyst David Card said market share at the big four broke down as follows in 2006:-</Paragraph> </FormattedContent> false 955 <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> 362909 Yahoo! nears Google ad revenue after deductions false 2007-03-21T13:40:00+00:00 yahoo-nears-google-ad-revenue-after-deductions 2009-04-29T21:48:09+01:00 2009-10-13T08:56:32+01:00 280