7526 0 3 econsultancy_xml <p>Its creators have inked a deal with confectionary maker <a href="http://www.hersheys.com/">Hershey's</a> that sees Bree eating its Icebreakers Sours Gum. </p> <p>Asked to share by co-stars, she becomes reluctant because she only has four left, then eats the remaining sweets before exclaiming: <em>"Whoah, sour"</em>.</p> <p>The segment, tacked on to the end of the <a href="http://lonelygirl15.com/?p=212&amp;play=1">latest episode</a>, gives a glimpse at one different future avenue for advertising in internet drama. The show gets 1.5m weekly viewers.<br /><br /><a href="http://www.adweek.com/aw/iq_interactive/article_display.jsp?vnu_content_id=1003560425">According</a> to AdWeek: </p> <blockquote> <p> <em>"Hershey's promotional agency, Omnicom Group's Tracy Locke, brokered the deal with Lonelygirl15's talent rep, Creative Artists Agency. The creators are in talks with other brands to become regular fixtures in the series."</em> </p> </blockquote> <p>Producer Greg Goodfried is <a href="http://blogs.business2.com/business2blog/2007/03/lonelygirl15_ge.html">quoted</a> as saying the numbers on the Hershey's deal are comparable to that which tech talk vidcast <a href="http://revision3.com/diggnation">Diggnation</a> brings in - as much as $10,000 per sponsor.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>Its creators have inked a deal with confectionary maker <Link URL="http://www.hersheys.com/" Window="New">Hershey's</Link> that sees Bree eating its Icebreakers Sours Gum. </Paragraph> <Paragraph>Asked to share by co-stars, she becomes reluctant because she only has four left, then eats the remaining sweets before exclaiming: <Quote>"Whoah, sour"</Quote>.</Paragraph> <Paragraph>The segment, tacked on to the end of the <Link URL="http://lonelygirl15.com/?p=212&amp;play=1" Window="New">latest episode</Link>, gives a glimpse at one different future avenue for advertising in internet drama. The show gets 1.5m weekly viewers.<LineBreak /><LineBreak /><Link URL="http://www.adweek.com/aw/iq_interactive/article_display.jsp?vnu_content_id=1003560425" Window="New">According</Link> to AdWeek: </Paragraph> <Block> <Paragraph> <Quote>"Hershey's promotional agency, Omnicom Group's Tracy Locke, brokered the deal with Lonelygirl15's talent rep, Creative Artists Agency. The creators are in talks with other brands to become regular fixtures in the series."</Quote> </Paragraph> </Block> <Paragraph>Producer Greg Goodfried is <Link URL="http://blogs.business2.com/business2blog/2007/03/lonelygirl15_ge.html" Window="New">quoted</Link> as saying the numbers on the Hershey's deal are comparable to that which tech talk vidcast <Link URL="http://revision3.com/diggnation" Window="New">Diggnation</Link> brings in - as much as $10,000 per sponsor.</Paragraph> </FormattedContent> 2007-03-22T08:32:00+00:00 0 1 econsultancy_xml <p> <strong>She's one of the hottest attractions in online video drama - now <a href="http://www.lonelygirl15.com/?p=103&amp;play=1">Lonelygirl15</a> is busy striking product placement deals with advertisers.</strong> </p> <p>Started on <a href="http://www.youtube.com">YouTube</a> in 2006 as a supposedly authentic bedroom video diary from 16-year-old Bree, the series now pulls in massive audiences on <a href="http://www.revver.com">Revver</a> and is <a href="/blog/507-lonelygirl15-makers-eye-ad-revenues">aiming to cash in</a>.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>She's one of the hottest attractions in online video drama - now <Link URL="http://www.lonelygirl15.com/?p=103&amp;play=1" Window="New">Lonelygirl15</Link> is busy striking product placement deals with advertisers.</Emphasis> </Paragraph> <Paragraph>Started on <Link URL="http://www.youtube.com" Window="New">YouTube</Link> in 2006 as a supposedly authentic bedroom video diary from 16-year-old Bree, the series now pulls in massive audiences on <Link URL="http://www.revver.com" Window="New">Revver</Link> and is <Link URL="/blog/507-lonelygirl15-makers-eye-ad-revenues" Window="New">aiming to cash in</Link>.</Paragraph> </FormattedContent> false 956 <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> 362914 Lonelygirl15 strikes tasty ad deal false 2007-03-22T09:23:00+00:00 lonelygirl15-strikes-tasty-ad-deal 2009-04-30T06:34:58+01:00 2009-10-13T08:56:37+01:00 169