7526 0 3 econsultancy_xml <p>In a role mimicking a similar senior position at rival <a href="http://www.google.co.uk">Google</a>, he will need a new team as well as cross-departmental efforts to improve reliability and eliminate the possibility of fraud-related legal action.</p> <p>His team, <a href="http://searchenginewatch.com/showPage.html?page=3625316">according</a> to Search Engine Watch:</p> <blockquote> <p> <em>"Will focus on click fraud, traffic quality, network placement and other marketplace quality issues, including working closely with advertisers and publishers on quality-related matters."</em> </p> </blockquote> <p>With search marketing services coming in for close scrutiny and even some lawsuits over the thorny problem of click fraud, Google attempted to up its game earlier this month when it <a href="/blog/879-google-to-provide-tools-to-combat-click-fraud">announced</a> it would roll-out new IP filtering tools with AdWords and released new traffic data in a move to transparency.</p> <p>Davis' Google counterpart, business product manager for trust and safety Shuman Ghosemajumder, said fraudulent clicks detected accounted for 10% of all ad clicks, while 0.2% slip through the net.</p> <p>That suggests Yahoo! is uncovering a greater proportion of erroneous ad clicks.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>In a role mimicking a similar senior position at rival <Link URL="http://www.google.co.uk" Window="New">Google</Link>, he will need a new team as well as cross-departmental efforts to improve reliability and eliminate the possibility of fraud-related legal action.</Paragraph> <Paragraph>His team, <Link URL="http://searchenginewatch.com/showPage.html?page=3625316" Window="New">according</Link> to Search Engine Watch:</Paragraph> <Block> <Paragraph> <Quote>"Will focus on click fraud, traffic quality, network placement and other marketplace quality issues, including working closely with advertisers and publishers on quality-related matters."</Quote> </Paragraph> </Block> <Paragraph>With search marketing services coming in for close scrutiny and even some lawsuits over the thorny problem of click fraud, Google attempted to up its game earlier this month when it <Link URL="/blog/879-google-to-provide-tools-to-combat-click-fraud" Window="New">announced</Link> it would roll-out new IP filtering tools with AdWords and released new traffic data in a move to transparency.</Paragraph> <Paragraph>Davis' Google counterpart, business product manager for trust and safety Shuman Ghosemajumder, said fraudulent clicks detected accounted for 10% of all ad clicks, while 0.2% slip through the net.</Paragraph> <Paragraph>That suggests Yahoo! is uncovering a greater proportion of erroneous ad clicks.</Paragraph> </FormattedContent> 2007-03-22T08:59:00+00:00 0 1 econsultancy_xml <p> <strong>Between 12% and 15% of clicks through <a href="http://www.yahoo.com">Yahoo!</a> search marketing ads are identified as erroneous and discarded from advertiser bills, the company has said.</strong> </p> <p>Announcing a stepping up of its fight against click fraud, Yahoo! announced the appointment of veteran company lawyer Reggie Davis to a new vice-president of marketplace quality position.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Between 12% and 15% of clicks through <Link URL="http://www.yahoo.com" Window="New">Yahoo!</Link> search marketing ads are identified as erroneous and discarded from advertiser bills, the company has said.</Emphasis> </Paragraph> <Paragraph>Announcing a stepping up of its fight against click fraud, Yahoo! announced the appointment of veteran company lawyer Reggie Davis to a new vice-president of marketplace quality position.</Paragraph> </FormattedContent> false 957 <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> 362915 Yahoo! finds 15% of ad clicks are fake false 2007-03-22T09:12:00+00:00 yahoo-finds-15-of-ad-clicks-are-fake 2009-04-28T22:45:19+01:00 2009-10-13T08:56:35+01:00 192