42244 3 3 econsultancy_xml <p> <a href="http://www.uk.advertising.com/">Advertising.com</a>, which is owned by AOL, has been the largest UK network for some time, and also holds the number one position in the US, reaching 85% of US internet users in February 2007. </p> <p>We estimate that the UK market for online ad networks doubled in size to around £120m during 2006, from £60 million in 2005. Spending on ad networks last year represented up to 25% of overall online display ad spend. </p> <p> <strong> <em>For more information about this sector, and profiles of 21 leading UK ad networks, see our </em> <a href="http://econsultancy.com/reports/online-advertising-networks-buyer-s-guide-2007"> <em>Online Advertising Networks Buyer's Guide 2007</em> </a> </strong> <em>. </em> </p> <p> <a href="mailto:blog@e-consultancy.com">blog@e-consultancy.com</a> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Link URL="http://www.uk.advertising.com/" Window="New">Advertising.com</Link>, which is owned by AOL, has been the largest UK network for some time, and also holds the number one position in the US, reaching 85% of US internet users in February 2007. </Paragraph> <Paragraph>We estimate that the UK market for online ad networks doubled in size to around £120m during 2006, from £60 million in 2005. Spending on ad networks last year represented up to 25% of overall online display ad spend. </Paragraph> <Paragraph> <Emphasis> <Quote>For more information about this sector, and profiles of 21 leading UK ad networks, see our </Quote> <Link URL="http://econsultancy.com/reports/online-advertising-networks-buyer-s-guide-2007" Window="New"> <Quote>Online Advertising Networks Buyer's Guide 2007</Quote> </Link> </Emphasis> <Quote>. </Quote> </Paragraph> <Paragraph> <Link URL="mailto:blog@e-consultancy.com" Window="New">blog@e-consultancy.com</Link> </Paragraph> </FormattedContent> 2007-03-22T12:10:00+00:00 2 1 econsultancy_xml <p> <strong>Advertising.com now reaches 26.9m unique users - almost 90% of the UK's internet population - according to figures from comScore Media Metrix.</strong> </p> <p>Its nearest rival is <a href="http://www.mediabrokers.net/">MediaBrokers</a>, which reaches 22m uniques, 73.5% of the UK market. <a href="http://www.valueclick.com/">ValueClick</a> reaches 68.4% of the UK's internet users. </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Advertising.com now reaches 26.9m unique users - almost 90% of the UK's internet population - according to figures from comScore Media Metrix.</Emphasis> </Paragraph> <Paragraph>Its nearest rival is <Link URL="http://www.mediabrokers.net/" Window="New">MediaBrokers</Link>, which reaches 22m uniques, 73.5% of the UK market. <Link URL="http://www.valueclick.com/" Window="New">ValueClick</Link> reaches 68.4% of the UK's internet users. </Paragraph> </FormattedContent> false 960 <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> 362919 Advertising.com is biggest UK ad network false 2007-03-22T15:45:00+00:00 advertising-com-is-biggest-uk-ad-network 2009-04-30T06:11:12+01:00 2009-10-13T08:56:40+01:00 799