42244 1 3 econsultancy_xml <p>News Corp President Peter Chernin believes the site's reach will enable it to compete with YouTube: </p> <blockquote> <p> <em>“This is a game changer for Internet video. We’ll have access to just about the entire U.S. Internet audience at launch."</em> </p> <p> <em>"We’re excited about the potential for this alliance and we’re looking forward to working with any content provider or distributor who wants to take advantage of this extraordinary opportunity.”</em> </p> </blockquote> <p>With distribution partners including Yahoo!, MSN, AOL and MySpace, the site will reach 96% of the US internet audience. The content will be featured in an embedded player on partner's sites, which will be customisable to fit in with each site's look and feel. </p> <p>The new video site is intended to provide an attractive platform for advertisers, with Cadbury Schweppes, Cisco, Esurance, Intel and General Motors already signed up.</p> <p>The site will not follow the YouTube model of allowing users to upload copyrighted video, which has led to <a href="/blog/919-viacom-sues-google-for-1bn">recent lawsuits</a>. Since this is crucial to the popularity of Google's site, it remains to be seen whether or not this site will be a true challenger to YouTube. </p> <p> <a href="mailto:blog@e-consultancy.com">blog@e-consultancy.com</a> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>News Corp President Peter Chernin believes the site's reach will enable it to compete with YouTube: </Paragraph> <Block> <Paragraph> <Quote>“This is a game changer for Internet video. We’ll have access to just about the entire U.S. Internet audience at launch."</Quote> </Paragraph> <Paragraph> <Quote>"We’re excited about the potential for this alliance and we’re looking forward to working with any content provider or distributor who wants to take advantage of this extraordinary opportunity.”</Quote> </Paragraph> </Block> <Paragraph>With distribution partners including Yahoo!, MSN, AOL and MySpace, the site will reach 96% of the US internet audience. The content will be featured in an embedded player on partner's sites, which will be customisable to fit in with each site's look and feel. </Paragraph> <Paragraph>The new video site is intended to provide an attractive platform for advertisers, with Cadbury Schweppes, Cisco, Esurance, Intel and General Motors already signed up.</Paragraph> <Paragraph>The site will not follow the YouTube model of allowing users to upload copyrighted video, which has led to <Link URL="/blog/919-viacom-sues-google-for-1bn" Window="New">recent lawsuits</Link>. Since this is crucial to the popularity of Google's site, it remains to be seen whether or not this site will be a true challenger to YouTube. </Paragraph> <Paragraph> <Link URL="mailto:blog@e-consultancy.com" Window="New">blog@e-consultancy.com</Link> </Paragraph> </FormattedContent> 2007-03-22T16:58:00+00:00 1 1 econsultancy_xml <p> <strong>News Corporation and NBC Universal have teamed up to create a new online video site, which will be launched this summer. </strong> </p> <p>The site will show full episodes and clips from TV shows, including<em> 24 </em>and <em>Saturday Night Live,</em> all available free of charge and supported by advertising. Films will also be shown, though it's unclear whether or not these will be free to view.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>News Corporation and NBC Universal have teamed up to create a new online video site, which will be launched this summer. </Emphasis> </Paragraph> <Paragraph>The site will show full episodes and clips from TV shows, including<Quote> 24 </Quote>and <Quote>Saturday Night Live,</Quote> all available free of charge and supported by advertising. Films will also be shown, though it's unclear whether or not these will be free to view.</Paragraph> </FormattedContent> false 961 <p>For stats relating to online video, see Econsultancy's <strong><a href="http://econsultancy.com/reports/technology-adoption-statistics">Technology Adoption Statistics Compendium</a></strong>.</p> <p>For stats relating to online video, see Econsultancy's <strong><a href="http://econsultancy.com/reports/technology-adoption-statistics">Technology Adoption Statistics Compendium</a></strong>.</p> 362924 News Corp and NBC to challenge YouTube false 2007-03-23T09:45:00+00:00 news-corp-and-nbc-to-challenge-youtube 2009-04-29T19:28:49+01:00 2009-10-13T08:56:44+01:00 149