42244 0 3 econsultancy_xml <p>The PPC ads on Yell will be embedded into the main search results page, and displayed above the standard listings. </p> <p>The PPC results will only appear when the search is across a broad or non-specific location. Searches for companies or services in a particular town or postcode area will display only local results. </p> <p>The new pay-per-click advertising is open to any company which serves the whole of the country, whether or not they are a well known brand. </p> <p>Yell offers a range of options for advertisers, who can specify a budget, duration and a ‘daily intensity’ of advertising. Ad agencies will be offered 15% commission on all Yell.com advertising. </p> <p>According to Yell Head of Marketing Ian Bowen-Morris: </p> <blockquote> <p> <em>"The new product range makes it easy for national advertisers to reach Yell.com users, and now also offers the same flexibility to smaller businesses."</em> </p> <p> <em>"In today's marketplace businesses need demonstrable return on investment for their communications campaigns."</em> </p> </blockquote> <p>Yell, <a href="/blog/588-yell-com-redesigns-website">which recently redesigned its website</a>, has developed its new ad product with the help of <a href="http://www.mirago.com/">Mirago</a>, which offers ad platforms for a variety of media companies. </p> <p> <a href="mailto:blog@e-consultancy.com">blog@e-consultancy.com</a> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>The PPC ads on Yell will be embedded into the main search results page, and displayed above the standard listings. </Paragraph> <Paragraph>The PPC results will only appear when the search is across a broad or non-specific location. Searches for companies or services in a particular town or postcode area will display only local results. </Paragraph> <Paragraph>The new pay-per-click advertising is open to any company which serves the whole of the country, whether or not they are a well known brand. </Paragraph> <Paragraph>Yell offers a range of options for advertisers, who can specify a budget, duration and a ‘daily intensity’ of advertising. Ad agencies will be offered 15% commission on all Yell.com advertising. </Paragraph> <Paragraph>According to Yell Head of Marketing Ian Bowen-Morris: </Paragraph> <Block> <Paragraph> <Quote>"The new product range makes it easy for national advertisers to reach Yell.com users, and now also offers the same flexibility to smaller businesses."</Quote> </Paragraph> <Paragraph> <Quote>"In today's marketplace businesses need demonstrable return on investment for their communications campaigns."</Quote> </Paragraph> </Block> <Paragraph>Yell, <Link URL="/blog/588-yell-com-redesigns-website" Window="New">which recently redesigned its website</Link>, has developed its new ad product with the help of <Link URL="http://www.mirago.com/" Window="New">Mirago</Link>, which offers ad platforms for a variety of media companies. </Paragraph> <Paragraph> <Link URL="mailto:blog@e-consultancy.com" Window="New">blog@e-consultancy.com</Link> </Paragraph> </FormattedContent> 2007-03-26T11:33:00+01:00 0 1 econsultancy_xml <p> <strong> <a href="http://www.yell.com/ucs/HomePageAction.do">Yell.com</a>, the online listings site, is to allow advertisers to use its site on a pay-per-click basis. It will also introduce enhanced banner advertising.</strong> </p> <p>Yell has already signed up a number of well-known brands for the new listings, including American Express motor insurance, Interflora, Swiftcover motor insurance and Hiscox house insurance.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis> <Link URL="http://www.yell.com/ucs/HomePageAction.do" Window="New">Yell.com</Link>, the online listings site, is to allow advertisers to use its site on a pay-per-click basis. It will also introduce enhanced banner advertising.</Emphasis> </Paragraph> <Paragraph>Yell has already signed up a number of well-known brands for the new listings, including American Express motor insurance, Interflora, Swiftcover motor insurance and Hiscox house insurance.</Paragraph> </FormattedContent> false 970 362939 Yell.com introduces PPC advertising false 2007-03-26T13:10:00+01:00 yell-com-introduces-ppc-advertising 2009-04-29T19:44:49+01:00 2009-04-29T19:44:49+01:00 415