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<p>
<a href="/blog/693-m-s-online-sales-up-70">After a positive online performance over Christmas</a>, M&S will be hoping that the usability improvements and new features on the site will help drive its online business. </p>
<p>The new site, designed by Marks and Spencer's in-house team in conjunction with Amazon, takes some of the latter site's ideas, such as showing recently viewed items and recommending items based on your previous browsing. </p>
<p>The site navigation and feature filtering has been improved and makes intuitive browsing of the site and product comparison easy. This is useful for customers who need ‘help to choose’ - those who arrive at a site with few criteria upon which to base their purchasing decision. </p>
<p>A search for an item will return a good range of relevant results, and plenty of options to filter and refine the search, e.g. a search for shoes will allow you to filter results by size, style, colour, price etc. The number of products available for each filtering option is also displayed. </p>
<p>In addition, images of search results are displayed, with the option of viewing products in different colours/materials and from a range of angles, allowing customers to test their choices. </p>
<p>M&S has also improved delivery options, with a range of choices depending how quickly you want your items, as well as the ability to track the progress of your deliveries. </p>
<p>All in all, the revamped site is a significant improvement on its predecessor, and bringing Amazon on board seems to have been a smart move. </p>
<p>In addition to the site relaunch, M&S is currently looking to improve integration between the site, shops and telephone ordering service, before launching a full multichannel offering later this year. </p>
<p>
<strong>Further Reading: <br /></strong>
<a href="/blog/091-the-12-fundamentals-of-e-commerce">The 12 fundamentals of e-commerce</a>
<br />
<a href="http://econsultancy.com/reports/online-retail-user-experience-benchmarks-2006">Online Retail User Experience Benchmarks 2006</a>
</p>
<p>
<a href="mailto:blog@e-consultancy.com">blog@e-consultancy.com</a>
</p>
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<Link URL="/blog/693-m-s-online-sales-up-70" Window="New">After a positive online performance over Christmas</Link>, M&S will be hoping that the usability improvements and new features on the site will help drive its online business. </Paragraph>
<Paragraph>The new site, designed by Marks and Spencer's in-house team in conjunction with Amazon, takes some of the latter site's ideas, such as showing recently viewed items and recommending items based on your previous browsing. </Paragraph>
<Paragraph>The site navigation and feature filtering has been improved and makes intuitive browsing of the site and product comparison easy. This is useful for customers who need ‘help to choose’ - those who arrive at a site with few criteria upon which to base their purchasing decision. </Paragraph>
<Paragraph>A search for an item will return a good range of relevant results, and plenty of options to filter and refine the search, e.g. a search for shoes will allow you to filter results by size, style, colour, price etc. The number of products available for each filtering option is also displayed. </Paragraph>
<Paragraph>In addition, images of search results are displayed, with the option of viewing products in different colours/materials and from a range of angles, allowing customers to test their choices. </Paragraph>
<Paragraph>M&S has also improved delivery options, with a range of choices depending how quickly you want your items, as well as the ability to track the progress of your deliveries. </Paragraph>
<Paragraph>All in all, the revamped site is a significant improvement on its predecessor, and bringing Amazon on board seems to have been a smart move. </Paragraph>
<Paragraph>In addition to the site relaunch, M&S is currently looking to improve integration between the site, shops and telephone ordering service, before launching a full multichannel offering later this year. </Paragraph>
<Paragraph>
<Emphasis>Further Reading: <LineBreak /></Emphasis>
<Link URL="/blog/091-the-12-fundamentals-of-e-commerce" Window="New">The 12 fundamentals of e-commerce</Link>
<LineBreak />
<Link URL="http://econsultancy.com/reports/online-retail-user-experience-benchmarks-2006" Window="New">Online Retail User Experience Benchmarks 2006</Link>
</Paragraph>
<Paragraph>
<Link URL="mailto:blog@e-consultancy.com" Window="New">blog@e-consultancy.com</Link>
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<a href="http://www.marksandspencer.com/">Marks and Spencer</a> has revamped its online retail site with a little help from Amazon, hoping that its new multichannel approach to retailing will increase its online sales.</strong>
</p>
<p>At the launch of its <a href="https://images-na.ssl-images-amazon.com/images/G/02/00/00/00/24/71/13/24711362.pdf?mnSBrand=core">interim results for 2006/2007</a>, M&S chief executive Stuart Rose said that the company intends to double its online sales from £100m in a short period of time. </p>
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<Paragraph>At the launch of its <Link URL="https://images-na.ssl-images-amazon.com/images/G/02/00/00/00/24/71/13/24711362.pdf?mnSBrand=core" Window="New">interim results for 2006/2007</Link>, M&S chief executive Stuart Rose said that the company intends to double its online sales from £100m in a short period of time. </Paragraph>
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<p>Related Econsultancy reports include our <strong><a href="http://econsultancy.com/reports/e-commerce-platforms-buyer-s-guide-2009">E-commerce Platforms Buyer's Guide</a></strong>, <strong><a href="http://econsultancy.com/reports/delivering-successful-e-commerce-projects">Delivering Successful E-commerce Projects</a></strong> and <strong><a href="http://econsultancy.com/reports/online-retail-2007-checkout-special">Online Retail Checkout Special</a></strong>. See also the <strong><a href="http://econsultancy.com/reports/e-commerce-statistics">E-commerce Statistics Compendium</a></strong>.</p>
<p>Related Econsultancy reports include our <strong><a href="http://econsultancy.com/reports/e-commerce-platforms-buyer-s-guide-2009">E-commerce Platforms Buyer's Guide</a></strong>, <strong><a href="http://econsultancy.com/reports/delivering-successful-e-commerce-projects">Delivering Successful E-commerce Projects</a></strong> and <strong><a href="http://econsultancy.com/reports/online-retail-2007-checkout-special">Online Retail Checkout Special</a></strong>. See also the <strong><a href="http://econsultancy.com/reports/e-commerce-statistics">E-commerce Statistics Compendium</a></strong>.</p>
362943
M&S launches new Amazon-powered website
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2007-03-26T18:37:00+01:00
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2009-04-28T22:45:36+01:00
2009-10-13T08:57:04+01:00
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