7526 2 3 econsultancy_xml <p>They essentially leverage Yahoo!'s new mobile-friendly <a href="http://mobile.yahoo.com/go/search">oneSearch</a> application (also available via <a href="/blog/944-yahoo-launches-onesearch-for-mobile-web">web search</a>) and gives new visibility to advertisers.</p> <p>The suite consists of...</p> <p> <strong>Mobile Ad Network</strong> -- Tapping the company's ad inventory, the network allows publishers to choose display, sponsored, video or in-game ads to be placed on mobile versions of their pages. The company began a search ad trial in the UK in October; now publishers will have more control over ad placement.</p> <p> <strong>Mobile Content Engine</strong> -- According to the press release: <em>"It will ... help enable publishers who do not have a mobile site ... to quickly distribute their content to consumers on their mobile phones. [It] will allow publishers to make their content, such as listings or articles, discoverable to consumers by integrating it into Yahoo! oneSearch."</em></p> <p> <strong>Mobile Media Directory</strong> -- An engine allowing inviting publishers to catalogue their downloadable content in the oneSearch service, with prominence determined by editorial staff and community ratings.</p> <p> <strong>Mobile Site Submit</strong> -- Allows publishers to add meta data describing their mobile site <em>"to ensure that their sites are accurately indexed and available to consumers through Yahoo! oneSearch".</em></p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>They essentially leverage Yahoo!'s new mobile-friendly <Link URL="http://mobile.yahoo.com/go/search" Window="New">oneSearch</Link> application (also available via <Link URL="/blog/944-yahoo-launches-onesearch-for-mobile-web" Window="New">web search</Link>) and gives new visibility to advertisers.</Paragraph> <Paragraph>The suite consists of...</Paragraph> <Paragraph> <Emphasis>Mobile Ad Network</Emphasis> -- Tapping the company's ad inventory, the network allows publishers to choose display, sponsored, video or in-game ads to be placed on mobile versions of their pages. The company began a search ad trial in the UK in October; now publishers will have more control over ad placement.</Paragraph> <Paragraph> <Emphasis>Mobile Content Engine</Emphasis> -- According to the press release: <Quote>"It will ... help enable publishers who do not have a mobile site ... to quickly distribute their content to consumers on their mobile phones. [It] will allow publishers to make their content, such as listings or articles, discoverable to consumers by integrating it into Yahoo! oneSearch."</Quote></Paragraph> <Paragraph> <Emphasis>Mobile Media Directory</Emphasis> -- An engine allowing inviting publishers to catalogue their downloadable content in the oneSearch service, with prominence determined by editorial staff and community ratings.</Paragraph> <Paragraph> <Emphasis>Mobile Site Submit</Emphasis> -- Allows publishers to add meta data describing their mobile site <Quote>"to ensure that their sites are accurately indexed and available to consumers through Yahoo! oneSearch".</Quote></Paragraph> </FormattedContent> 2007-03-27T08:39:00+01:00 2 1 econsultancy_xml <p> <strong>Yahoo! this morning unveiled new tools that make it easier for publishers to mobilise and monetise their website content.</strong> </p> <p>The <a href="http://mobile.yahoo.com/business">Yahoo! Mobile Publisher Services</a> help producers gain prominence for their sites in new mobile search services and allow them to make money from a range of ad formats.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Yahoo! this morning unveiled new tools that make it easier for publishers to mobilise and monetise their website content.</Emphasis> </Paragraph> <Paragraph>The <Link URL="http://mobile.yahoo.com/business" Window="New">Yahoo! Mobile Publisher Services</Link> help producers gain prominence for their sites in new mobile search services and allow them to make money from a range of ad formats.</Paragraph> </FormattedContent> false 977 <p>Econsultancy has published a <strong><a href="http://econsultancy.com/reports/mobile-marketing-buyers-guide">Mobile Marketing Buyer's Guide</a></strong> which is aimed at those who are investigating the market for mobile marketing platforms, with profiles of 14 leading suppliers and an analysis of market trends. See also our <strong><a href="http://econsultancy.com/reports/mobile-statistics">Mobile Statistics Compendium</a></strong> for data, facts and charts relating to mobile.</p> <p>Econsultancy has published a <strong><a href="http://econsultancy.com/reports/mobile-marketing-buyers-guide">Mobile Marketing Buyer's Guide</a></strong> which is aimed at those who are investigating the market for mobile marketing platforms, with profiles of 14 leading suppliers and an analysis of market trends. See also our <strong><a href="http://econsultancy.com/reports/mobile-statistics">Mobile Statistics Compendium</a></strong> for data, facts and charts relating to mobile.</p> 362947 Yahoo! adds features for mobile publishers false 2007-03-27T09:17:00+01:00 yahoo-adds-features-for-mobile-publishers 2009-04-29T19:10:58+01:00 2009-10-13T08:57:06+01:00 199